mm1 - the new way to market for manufacturing

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Welcome toThe New Way to Market

for Manufacturers12 lessons that will change the way you think

about marketing

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

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Increase your growth

rate to

10%20%30%

Or more


The secret is Marketing


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The Window of Opportunity is Open Your customers crave your expertise.

Your competitors are probably missing the boat in modern marketing strategy, tactics, teams and tools.

It’s easier than ever to engage with your target audience – with modern marketing.


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Here’s Why…• Most manufacturers still

don’t understand.

• Your customers want to buy like it’s 2016.

• Most mfg companies are selling like it’s 1990


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First Movers Win!

You can be the first mover in your

competitive market space.


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It’s Engagement!

Step 1 – Flip your mindset from me and we and us to you, them and they.

Your customers don’t care about your product, your company, your CEO or you.

They care about WIIFM.


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Help Them to be Better Before They Contact You.

TOMA + Credibility + Reciprocity

A Modern Marketing Strategy, Tactics, Tools and Team gets you


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TOMA + Credibility + Reciprocity


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Summary1. The secret to 10%, 20%, 30% or more growth is MODERN MARKETING.

2. Most SMB MFG companies are laggards in marketing.

3. You can be a first mover and take market share.

4. It’s about ENGAGEMENT (without talking about your product).

5. TOMA

6. Credibility

7. Reciprocity


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Takeaways1. Determine if your company is selling and

marketing like it’s the 1990s but your customers are wanting to buy like it is 2016.

2. Look at your competition, where are they? 1980s or 2016?


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Congratulations, you’re on your way to a New Way to Market!Join the Manufacturing Marketing Institute – MM Academy today!