mm slides (2) (3)

Final Presentation Re-launching “Camay Soap” As

Upload: sahar-fatima

Post on 11-Apr-2017

170 views

Category:

Documents

1 download

Report

Download

Embed Size (px):

TRANSCRIPT

Final PresentationRe-launching “Camay

Soap” As

Group Members Sahar Fatima Muniza Syed Ayesha Baig Kiran Shahzadi Ali Bin Niaz Muhammad Tahir

INTRODUCTIONCamay Soup by (P&G)

Introduced in 1926

Available in different fragrances

Camay's slogan was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age."

PRODUCT FAILURE

Not up to consumers expectations

Highly soluble soap

Not a cost efficient product.

Packaging Old

New

Packaging

Different color for different variant such as pink for rose extract

Bars come in package size 100g, 120g, 150g

Camay has also launch 45g called mini Camay of Rs 12/

PLC of Camay

Ultimately P&G had to face a decline in the growth stage of PLC of Camay.

Relaunching Camay soup in Pakistan

Camay Skin Care:Simple and sophisticated.Available in various types.An economical product.

Product Features:Customized approach for every skin.A solution to all acne problems.4 in1 process.

4 in1 process

4 in1 process allows to cleanse, creating a protective shield, moisturize and finally leaving the skin crystal clear.

Distribution Channel

Products and FeaturesDifferent variants

Peach extract Neem extract

Rose extract Menthol extract

Lemon Extract

Pricing strategyComparative pricing strategy:

Method in which the selling price of a new product is arrived at by comparing the benefits it offers with

those offered by the competing brands.

Camay regular pack Rs.38/-

Camay family pack Rs.54/-

Camay small pack Rs.26/-

Camay mini pack Rs.12/-

PlacementP&G distribution network is one of the key strength that help them reach their product across the length and breath of its vast country

•Big retail stores•Marts•Super stores

Television

News paper

Bill boards (on busy roads, outside universities) .

Television Commercial

Newspaper

Bill Boards

Float Advertising & Viral advertisement

StrengthsSolution for every category of skin.

Product is sub divided into flavors for the attraction of target market.

Benefit of being 4 in 1 product.

WeaknessNeed time to settle in the market.

Resistance by those who have a fair of using medicated products.

Change consumers’ beliefs about “Camay care” soap.

OpportunitiesGrowing consumer market for ‘improved’ and ‘attractive’ soap.

Specifically designed according to the need of teenagers community.

Niche marketing.

threatsNew entrants in the markets.

Competition from beauty products

The biggest threat to Camay is not only the aggressive promotion by LUX, but also its product line extension.

Segmentation On age - 18 to 25 years

Based on income – A and B income group

Target Market – Primary=female Secondary=Male/kids

Positioning Over the years positioned as a beauty soap not only for stars its for common girls too.

Push StrategyPoint of sale display

Packaging design to encourage purchase

Direct selling to customers in showrooms

Negotiation with retailers to stock the product

Pull strategyThrough social media

Banner ad

TV ads

FACEBOOK PAGE

Gold coin offer Contests

Offers to attract customers

Buy as much Camay Skin Care Soap as you can .! Because we have inserted 50 Gold coins in our released soap series.

Below the activitiesFree Soap Samples for IUGC students

Face Wash Activity in Iqra University

PNEUMATIC SLIDES (SERIES ZA) - EMI · Recirculating ball-bearing slides PNEUMATIC SLIDES (SERIES ZA) • Bore 2x6, 2x8, 2x12, 2x16 or 2x20 mm. • Stroke from 10 mm to 150mm. •

RAUVOLET METALLIC-LINE - Rehau Group · metallic-line 20mm/25mm 53,7 mm 94,1 mm 72,4 mm 248,5 mm ML 20/1000 42,0 mm 21,5 mm 10 mm 10 mm 128 mm 8 x 12 mm 3 x 12 mm 3 x 12 mm Metallic

MM Slides 6am

Lec 1 slides MM

HOT-ROLLED STEEL STRIP - Voestalpine...2018/04/01 · EN 10025-5 ≤ 16 mm > 16 mm < 3 mm ≥ 3 mm ≤ 1.50 mm 1.51 - 2.00 mm 2.01 - 2.50 mm 2.51 - 2.99 mm ≥ 3 mm Test temperature

by Daniel Schweinert - MicroFilmmaker Magazine · by Daniel Schweinert e-mail: [email protected] Material: Microscopic Slides – 76 mm x 26 mm x 1 mm (cut to 38 x 26 mm) Hard Paraffin

Lecture Slides 3: ZuS:Cu LED3 CRT 300-500 mm Plasma - 25 mm LCD - 8 mm PLED/OLED/QD-LED: 1 st Generation - 2mm (Glass + metal can encapsulation) 2 nd Generation - 1 mm (Thin film encapsulation)

colmetsb.com 33 Codes-Copyright NFPA.pdf · Engineered Finishing Solutions 3050 mm (10 ft) radius 915 mm (3 ft) radius 915 mm (3 tt) radius 015 mm (3 ft) radius 915 mm (3 tt) radius

Dept. of Natural Resour.;-· Nat. Q)consisted of 35 mm Kodachrome colored slides; 35 mm infra red slides; and 9x9-inch transparencies taken with Kodak Ectachrome Aero Film (infra red),

slides - nVent Hoffman...slides Heavy-duty ball bearing, plated, three-section Slides are 16-in. (406-mm) long and allow 17-in. (423-mm) extension. They are attached to supports that

05 Intro ERP Using GBI Slides MM en v2.01

P. 4apavisa.com/art-promo/folletos/folleto-ozone.pdf0.291”±2% 7,4 mm ±2% 0.291 ”±2% 7,4 mm ±2% 1.165”±3% 1.299”±3% 29,6 mm ±3% 33 mm ±3% 1.165”±3% 1.299”±3% 29,6

CORiTEC 150i series · T3 T16 T8 Blades CALIBR. Blades 1.0 mm 3 mm 0.6 mm 3 mm T23 1.0 mm 3 mm T22 T9 Blades 3 mm 2.5 mm 3 mm T21 0.6 mm CoCr Ti T20 CoCr T4 Ti Blades UNIVERSAL 0.5

Motion Chapter 2 Sections 1-3. Motion Section 1 - Describing Motion slides 3- 21 slides 3- 21slides 3- 21 Section 2 - Acceleration slides 22 – 28 slides

Time Words and Music by Andrew Hozier Byrne TAKE ME … · Words and Music by Andrew Hozier rByrne 3 4 MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM

Chapter 03 Segmentation, Targeting & Positioning (STP)student.bms.lk/GDM/53/Slides/Slides/MM/3-Chapter 03.pdf · MBA (Col),BBA Sp.Mktng (Col), PPG DIP. In Mktng (UK), MCIM (UK), Chartered

FA Cyclone - General info - NP 12-05-14dokumente.winkel-group.de/produkte/filteranlagen/zyklon_abscheider/... · 3 mm mm mm mm mm mm mm mm mm mm mm mm FA‐020 230 100 ø 225 ø 399

REV 3-7-16 MM-2000 MM-2000S MM-2000 AH MM-2000AHS …

Living Courage Tour • Conference President • Archives E ... · slides, 35 mm slides, and 16 mm films - all related to life in New-foundland and Labra-dor in the mid-twenti-eth

LM35 Precision Centigrade Temperature Sensors - scrpdf.com monitoring... · LM35 TO-CAN (3) 4.699 mm × 4.699 mm TO-92 (3) 4.30 mm × 4.30 mm SOIC (8) 4.90 mm × 3.91 mm TO-220 (3)

French 2 students: Slides 3- 29 French 3 students: Slides

Chapter 03 Segmentation, Targeting & Positioning …student.bms.lk/GDM/52/Slides/Slides/MM/3-Chapter 03.pdf•Targeting Strategy •Positioning Strategy What is Segmentation ? A market

Time Words and Music by Michael Bublé, Alan Chang and …Words and Music by Michael Bublé, Alan Chang and Amy Foster 2 3 4 MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM

CIÁN MAGENTA SÁRGA FEKETE FEHÉR · 2020. 12. 9. · 146 mm 3 mm 1 mm 3 mm 1 mm 51,5 mm 2 mm 299 mm 198 mm 2 mm nyomatlan 5 mm CIÁN MAGENTA SÁRGA FEKETE FEHÉR 5+2 mm 5,7+5 mm

Swiss Waterproof Expansion Joint Systems · 2013-11-18 · 12 13 140 mm 60 mm 140 mm 340 mm 2 mm 140 mm 120 mm 140 mm 400 mm 3 mm 140 mm 280 mm 140 mm 560 mm 3 mm A B C RedLINE ®

05 Intro ERP Using GBI Slides MM en v2.01 ARIS

Time Words and Music by Michael Bublé, Alan Chang and … · Words and Music by Michael Bublé, Alan Chang and Amy Foster 2 3 4 MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM MM

AU MM Slides Jwc

NATIONAL SENIOR CERTIFICATE GRADE 12€¦ · 5.2 Area of triangle = ½ base x height = ½ 30 mm x 60 mm 3 = 900 mm² 3 Area square = l x b = 40 mm x 40 mm 3 = 1 600 mm² 3 Total area

1H NMR Detection of Small-Molecules in Human Urine with a ... · 0.2 mM AdNH 3 Cl 0.55 mM 0.4 mM AdNH 3 Cl 0.53 mM 0.8 mM AdNH 3 Cl 0.53 mM Average 0.54 mM St. Dev 0.012 mM Solubility

- -3 · 2018. 1. 29. · Techne Tools Stair Planner Augmented Reality 2. 13 mm 2 mm 17 mm 2.5 mm 3 mm 4 mm 3 mm 6 mm 30 mm 4 mm 8,5 mm 5 mm 6 mm 12 mm 10 x 120 mm 12 x 120 mm 8 x

3 mm BLEED - Geoteamprodukter.geoteam.dk/Vejledninger/DiNi/DiNi22_User_guide.pdf · 3 mm BLEED TRIM TRIM 3 mm BLEED TRIM 3 mm BLEED ... (Digital Staff Reading) Œ Levelling Mode

C:UsersFrankDocuments00 BERNAERTS MUSIC - … · 2021. 2. 15. · mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm " " " * +3+56 !)" $ - 2011 ) +,

SliDiNg Door HarDware - K.N. Crowder€¦ · Sliding Door Hardware ... 3-5/16"[ 84.1 mm] 6-7/32" [158 mm] 3-3/16"[ 81 mm] 3" [76.2 mm] 4" [101.6 mm] 6" [152.4 mm] 5" [127 mm] C-130,

PR Buckeye A4 · Materials : 1. 3 mm Depron/ Polyfoam 2. 5 mm 3. 7 mm + 3 mm Plywood 4. Hot glue, CA glue, PVA glue, Epoxy Glue 5. 3 mm bicycle wheel spoke wire 6. 1.5 mm wire