mm ch 15 ethics
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Mass Media
Jason NixJournalism Instructor and Program Director
JOURN 110Spokane Falls Community College
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Chapter 15
Media Ethics: Understanding Media Morality
Chapter Outline• History• Ethical Principles• Controversies
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A Brief History of Media Ethics
Ethics• Generally speaking, “ethics” is the
study of guidelines that help people determine right from wrong in their moral conduct.
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EarlyHistory of Media Ethics
Penny Press• Horace Greely and the New York
Tribune.
• Yellow Journalism• Sensationalism• William Randolph Hearst• Joseph Pulitzer• Muckraking
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The Electronic Era
• Blacklisting• The practice of keeping a particular
type of person from working in media and other industries.
• Deception• Janet Cooke• Jayson Blair
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The Digital Era
• The ethics of unlimited information• Who is considered a journalist?• Free speech online
• Hate speech• Porn• WikiLeaks
• Content Factories• Patent trolling
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Basic Ethical Orientations
• Absolutist Ethics• There is a clear right and wrong for
every ethical decision• This is moral realism as opposed to
moral relativism• Prescriptive codes
• Outlining what you should do ahead of time
• Proscriptive Codes• What you should NOT do
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Basic Ethical Orientations• Kantian
Ethics• Kant’s
Categorical Imperative• Kant sought
principles that would hold true in all situations
• Something is just if and only if it is just in all situations
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Basic Ethical Orientations• Rawls’s Veil of
Ignorance• Make a decision as
if you knew nothing at all about that person’s connections, status, wealth, race, etc.
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Basic Ethical Orientations
• Aristotle• Golden Mean
• Moderation should be a guiding principle
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Basic Ethical Orientations
• J.S. Mill•Utilitarianism
•Actions are ethical if and only if they result in the greatest amount of good for the greatest number of people
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Basic Ethical Orientations
• Machiavellian Ethics• The end
justifies the means
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Basic Ethical Orientations
• Situation Ethics• Ethical decisions should rely primarily on
context, not a rigid adherence to a set of rules
• Also known as: Relativistic Ethics
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Conflicting Loyalties
• Duty to personal conscience• Duty to organization, firm,
employer• Duty to one’s profession• Duty to society• Duty to God
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Conflicts of Interest• Friends and family• Financial links• Professional aspirations• Publication rights• Checkbook journalism
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Accountability• Corporate Ownership• Corporate Censorship• Ombudsman• News Councils• Professional Publications• Citizen’s Groups
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Chapter 15
Media Ethics: Understanding Media Morality
Chapter Outline• History• Ethical Principles• Controversies
![Page 18: Mm ch 15 ethics](https://reader033.vdocuments.us/reader033/viewer/2022061215/5480039ab4af9f72428b48dc/html5/thumbnails/18.jpg)
Mass Media
Jason NixJournalism Instructor and Program Director
JOURN 110Spokane Falls Community College