mld maglabs digital - services overview
DESCRIPTION
An overview of the services provided by MLD, Maglabs Digital. This presentation includes a number of client examples of the work carried out by Maglabs Digital including examples of website build projects, creative design and managed digital services. For more information visit: www.maglabsdigital.comTRANSCRIPT
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IntroductionV01.01
Maglabs Digital
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Maglabs Digital / Introduction - V01.01
HOW WE WORK
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Maglabs Digital / Introduction – V01.01
We offer a partner approach with our clients.
Focusing on quality, valued, long-term relationships.
HOW WE WORKWhat we do…
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Maglabs Digital / Introduction – V01.01
CREATIVE
Digital Design
Brand Management
BUILD
CMS Development
Functional /Application
Development Video
Production
SOCIAL MEDIA
Setup Application Development
Retained Managed Services Social
Media Strategy Campaign
Management
What we do…
HOW WE WORK
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Maglabs Digital / Introduction – V01.01
MOBILE
Mobile Websites
App Development
MANAGED SERVICES
Content Management and CMS
Social Media / Analytics
Content Marketing
Retained Managed Services
Hosting and Support
What we do…
HOW WE WORK
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Maglabs Digital / Introduction - V01.01
FLEXIBLECMS OPTIONS
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Maglabs Digital / Introduction – V01.01
FLEXIBLE CMS OPTIONS
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Maglabs Digital / Overview - V01 14 nov 2013
Heinz UK
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Maglabs Digital / Introduction – V01.01
HEINZ
Maglabs took ownership of the Heinz.co.uk site in 2011. In the past
18 months we have overcome multiple technological challenges that
the platform has and strived to restore the site as a key platform for
the Heinz marketing teams.
By becoming a trusted partner to the Heinz US IT team and
streamlining the updating process for the marketing teams we have
greatly increased the regularity of updates to the site whilst also
working on projects such as redeveloping the entire sauces section,
cookie law changes, Weight Watchers
re-brand.
• Visits per Year: 1,288,052
• Average per Day: 3,490
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Maglabs Digital / Overview - V01 14 nov 2013
Amoy
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Maglabs Digital / Introduction – V01.01
AMOY
Maglabs created and built the Amoy website, again working to a tight
budget. Maglabs delivered a site that is attractive, engaging and
structurally designed to enable changes to include product updates
and campaigns. Currently the site has had a creative refresh to
highlight Chinese New Year.
We are looking to work very closely with Amoy in the year ahead, not
just on site updates but we have also produced a Social Media
strategy document that will look to manage their social interactions
with their customers. The site currently has a good, regular traffic,
which we will be looking to grow as part of their content marketing
and social strategy.
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Maglabs Digital / Overview - V01 14 nov 2013
Maple Leaf
New York Bakery Co.
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Maglabs Digital / Introduction – V01.01
Recently launched their new site – we have been working with Maple
Leaf to produce a UK-centric website for the bagel brand.
A challenging undertaking, being that the platform that the site was
being built in was SharePoint, which can be extremely limiting when
coming to design a elements of functionality must be in the correct
place.
We have overcome this by working very closely with their Canadian
team to come up with an attractive site that allows site visitors
access to recipe information and view their latest TV advert as well
as share their experience through social networks.
New York Bakery Co.
Maple Leaf
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Maglabs Digital / Overview - V01 14 nov 2013
The Logistics Guild
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Maglabs Digital / Introduction – V01.01
THE LOGISTICS GUILD
The Logistics Guild is a Government backed initiative running in
partnership with Skills for Logistics.
Maglabs have put together a digital strategy for the organization to
encourage sign up to the Guild. As part of this strategy, we have
created a central CMS hub from which the Guild can manage its
members. As part of the social strategy, the three main social hubs
(Linked In, Facebook and Twitter) have been set up to encourage
traffic into the site.
These Social networks are fully managed and maintained by Maglabs.
Not only are we increasing the digital footprint of the Guild but we
are helping them to enhance Search Engine Optimization through the
addition of mutual links through to partner sites.
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Maglabs Digital / Overview - V01 14 nov 2013
Mobile Web
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Maglabs Digital / Introduction – V01.01
MOBILE WEB
Another successful project for Heinz has allowed us to produce a
campaign site for the Heinz BIG brand.
In partnership with the RFL, Heinz required a site that would
encourage Rugby fans to enter a competition and select their
favourite soup flavour.
As the advertising for the BIG soup brand is to be found in Rugby
stadiums, a mobile version of the site was needed to be produced
alongside the campaign.
Certainly with a growing number of smart phone owners using their
phones to access the internet, this is a market space we will consider
with every new site we build.
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Maglabs Digital / Overview - V01 14 nov 2013
Mobile ECRM
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Maglabs Digital / Overview - V01 14 nov 2013
Social Media
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Maglabs Digital / Introduction – V01.01
With social networks being the place where brands are completely open to their customers it has created a space
that needs to be managed correctly in order to maximise the potential of exposing your brand in this way.
Maglabs currently work with our clients to make sure that they are aware of the opportunities that can be had
through a successful Social Media Strategy.
An effective social media strategy can…
• Increase brand awareness
• Drive traffic to your website
• Improve perception of your brand
• Increase your Google ranking
• Provide insight into customer behaviour
• Manage customer relationships
• Monitor your campaign’s impact with precision
• Create new business opportunities
• Provide an early warning about potential issues
• Offer you a larger customer database
SOCIAL MEDIA
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Maglabs Digital / Introduction - V01.01
Social Media
Planning
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Maglabs Digital / Introduction - V01.01
Social Media
Monitoring
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Maglabs Digital / Introduction – V01.01
SOCIAL MEDIA
When providing social media and content marketing services, we will look to monitor, measure
and report on:
• Traffic / Hits
• Trends
• Key words
• Phrases – The long tail of search #Hashtags
Using a number of measuring tools including:
• Google Analytics / Alerts
• Tweetdeck
• Hootsuite
Monitoring
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Maglabs Digital / Overview - V01 14 nov 2013
Analytics
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David O’SullivanHead of DigitalTel: 0844 555 5500Mob: 07912 271145Email: [email protected]
www.maglabs.net - Maglabs Limited, Unit F, Tomo Estate Packet Boat Lane, Cowley Uxbridge UB8 2JP