mlc container proposal 2013
DESCRIPTION
MLC Container Proposal 2013TRANSCRIPT
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MLC TEMPORARY ACTIVATION
& COMMERCIAL OPPORTUNITIES13019.01
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introductionTh is proposal has been prepared by loopcreative based on the assessment of the MLC forecourt and it’s
surrounds during the period of March - April 2013.
Th is is a visual return brief and remains the sole copyright of loopcreative
MLC CENTRE SYDNEY
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CONTENTSSITE ANALYSIS
DEMOGRAPHICS
CONTAINER CONCEPTS
MLC CENTRE SYDNEY
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SITE ANALYSIS
MLC CENTRE SYDNEY
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The MLC forecourt and connectionunique commercial opportunity like nfectly positoned for a short-term instshipping containers will provide the the space as an active space from mfor art, installation and performance+ drink shipping containers holdingconstruction zone. We see 2 beaconfoot traffi c from Martin Place and thStreet....
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n spaces are a perfect location for a no other in Sydney. This space is per-tallation concept. A series of modifi ed framework for that concept. We see
mid-morning, then going into the night e spaces with the balance of the food g court at the undercroft of the MLC n towers : one visible by the walking
he other visible from the cars on King
MLC CENTRE SYDNEY
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DEMOGRAPHICS
MLC CENTRE SYDNEY
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ENTRANCE BEACON OFF CHURCH
CANTILEVERED OPEN CONTAINER CAFE
GEO
RGE
STRE
ET
BEACON TOWER VISIBLE FROM KING STREETBAR CONTAINER AT BASE
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MLC CENTRE
MLC CENTRE SYDNEY
MAIN FOCUS OF DEVELOPMENT : 3 MODIFIED FOOD SHIPPING CONTAINERS
BEACON TOWER VISIBLE FROM THE MARTIN PLACE
MARTIN PLACE
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CON
TAIN
ER C
ON
CEPT
S
MLC CENTRE SYDNEY
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CON
TAIN
ER C
ON
CEPT
S
MLC CENTRE SYDNEY
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activation of the MLC forecourt as a people friend-ly street food concept with a deliberate reference to the multicultural demographics with rice paper rolls, satay skewers, duck pancakes, middle easternsweets or a great burger, italian style pizza dutch style potatoes with mayo yum cha steamed dumplings mexi-can, tacos and pintxos... a dj at high level contain-er and a spinning tunes and a great bar
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FOO
D C
ON
CEPT
S +
BAR
MLC CENTRE SYDNEY
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FOO
D C
ON
CEPT
S +
BAR
MLC CENTRE SYDNEY
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WHERE TO FROM HERE ????
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THE
NEX
T ST
EPS.
...
MLC CENTRE SYDNEY
TIMELINE OF EVENTS
APRILCOMMIT TOHIGH LEVEL BUDGETINITIAL PLANNING OF AREAS
APRIL........Design & FabricationMAY...........FabricationJUNE.........Fabrication & Installation
WINTER / SPRING PROGRAMJULY 1 OPEN ?
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BUDGETS
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HIG
H L
EVEL
BU
DG
ET...
.MLC CENTRE SYDNEYMLC CENTRE SYDNEY
REFER SEPARATE DOCUMENT FOR CONSTRUCTION INFORMATION
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COPYRIGHTThis proposal is confi dential. Apart from fair dealing for the purposes of discussion, research or review as permitted under the Copyright Act 1968, no part may be reproduced copied, transmitted in any form or by any means
(electronic, mechanical or graphic) without the prior written permission of Loop Creative. It remains the property of Loop Creative and is intended only for discussion purposes only.
LOOP CREATIVEStudio 55 61 Marlborough Street Surry Hills Sydney NSW Australia | www.loopcreative.com.au
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MLC TEMPORARY ACTIVATION
& COMMERCIAL OPPORTUNITIES13019.01