mlc company profile
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Company PresentationTRANSCRIPT
1
Hello,
I’m Mat Lebowitz, founder and owner of MLCreative, a small, personable, creative agency dedicated to helping clients develop outstanding communications tools.
MLCreative provides the full spectrum of creative support, print and digital - from brand and identity structuring, to brochures and company communications, to advertising, to web design and application development, to social media integration. Utilizing cutting-edge technology to create powerful interactive and engaging user experience is our specialty and what we love doing the best.
Although we work with large companies such as American Express, Edelman PR and Stanford University (full client list here), I have purposefully kept MLCreative small and lean, with a core team of writers, program-mers and designers. This structuring allows me to remain scalable, flexible and nimble, and to offer very rapid response time. It also keeps my overhead low, a savings that I pass immediately to my clients.
I consider communication to be the most important and rewarding component, in business and in life. At MLCreative we are meticulous about detail, avid about design, rabid about hitting deadlines, but the foundation to it all is clean, clear communication. I get almost all my business from word-of-mouth. If we work together I will bend over backward to earn your confidence, then proceed with ever greater acrobatics to maintain it.
I invite you to have a look at the samples and ideas on the following pages. If something catches your eye, or you want to discuss potential collaboration, or just to make a more personal acquaintance, feel free to give a call. I’d love to connect.
Regards,
Mat Lebowitz
Mat LebowitzFounder/Owner, MLCreative
MLCreative135 Red Gate LaneAmherst, MA 01002
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Gogo approached MLCreative to develop the mobile portal for in-flight connection and entertainment. Rather than creating a suite of native applications (for iOS, Android, etc), we opted to use the lat-est HTML5/CSS3/JQuery approach, to create one flexible, scalable internet application that would work seamlessly across all platforms and devices.
View the demo4
Gogo Mobile Connection Portal
Gogoin-flight connection portal
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Complete concept and execution of what hopefully will become a social-media-powered online community for people interested in adaptive sports and adaptive sports technology. MLCreative not only conceived, designed and developed the site but also created a suite of forward-thinking, empowerment icons to represent the various sports.
View the website4
Adapt4Action Website
Adapt4ActionCommunity Website
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The stunning photography and dynamic content demanded an equally elevated design. We started with the idea of motion and let it soar.
Visit the website4
Paul Taylor Dance Company Website
Paul TaylorWebsite
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Designed for the HP TouchSmart 6’ x 9’ ‘Wall’ in the lobby of the new Edelman corporate headquarters in Hudson Square, the globe application was built to use video and interactivity to showcase all the Edelman offices around the world. Many MLCreative applica-tions (such as this one) have a simple web-based content manage-ment system to allow in-house updates of look/feel and content.
View the web version4
Edelman Touchscreen Applications
Edelman OfficesTouchSmart ‘Globe’
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Designed to promote and deploy leadership advice from top executives at American Express, this showcase allows storing, sorting, searching and playback of a series of aspirational videos. This also has a comprehensive content management system so that the internal admin can update the videos, slide shows and other content in-house..
View the web version4
American Express Leadership Website
American ExpressVideo showcase.
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Also for American Express, this is a fully customizable question answer game which can be comprehensively repurposed in-house to adjust all content and branding to fit any theme.
View the demo version4
GNS-Q Interactive Game
American ExpressTrivia Game
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Each year Edelman publishes an influential report explor-ing the state of trust in four key institutions -- government, business, media, and NGOs. In 2007, 2008 and 2012 they have asked ML-Creative to support them with design and layout
Download 2012 Trust4
2012Edelman Trust Barometer Executive Summary
Edelman 2012 Trust Barometer
Edelman2012 Trust Barometer
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American Express asked MLCreative to completely re-envision and re-engineer the Leader As Teacher guide, which we happily did. One breakthroughs came when we suggested a tab navigation which not only helped organize and visually identify the categories of content, but allowed interactive, clickable navigation for the digital (.pdf) version
Download Leader As Teacher4
Guide toLeader AsTeacher
70% of development happens on the job. Use this guide to find out how.
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Leader As Teacher Brochure
American ExpressLeader As Teacher Brochure
