mladen vukmir, ecta dubrovnik 16-06-24, "rogue wawes and crosswinds: trademarks in motion"

© VUKMIR, 2008-16

18. February2012.

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Gurry acknowledged that digital technology and the internet have created unprecedented access to knowledge. They created “the most powerful instrument for the democratization of knowledge since the invention of moveable type for printing,” he said. “They have introduced perfect fidelity and near zero-marginal costs in the reproduction of cultural works and an unprecedented capacity to distribute those works around the globe at instantaneous speeds and, again, near zero-marginal costs.”

But he argued that there must be economic incentives to reward creativity and “foster a dynamic culture.” It was unclear whether he would agree that dynamic cultures had always evolved without copyright as well.

Rather, the new technologies “have given a technological advantage to one side of the balance, the side of free availability, the consumer, social enjoyment and short-term gratification.”

And as it is impossible to reverse technological advantage and resulting change, it must not be resisted. “Rather than resist it,” he said, “we need to accept the inevitability of technological change and to seek an intelligent engagement with it. There is, in any case, no other choice – either the copyright system adapts to the natural advantage that has evolved or it will perish.”

© VUKMIR, 2008-16

01-07-29

Ÿ VUKMIR, 2002

The past and the future of intangible assets in a digital, networked world

35 ECTA th Annual Conference8 : th Session Rogue Waves and Crosswinds2016-06-24

, , Hotel Lacroma Dubrovnik Croatia

Speaker: Mladen Vukmir, ECTA Councilmember

VUKMIR & ASSOCIATES, , Zagreb Croatia

© VUKMIR, 2008-16

04/06/02

Topics & Theses’ ! Let s keep this simple By ,digitaly wiring it people flattened the G ( . )lobe T Friedman , soverignty is being reshaped ( EU

“ ”)pooling

Different sovereignty might mean: 1) no territoriality principle in the future , ( , IPR systems digital single market

, ) Asian IP studies past INTA President remark meaning we have already started going down the road that will take us

beyond the Paris and Berne conventions

Technologies bring consequences, always did, legislation only follows the business models established by newtechnologies

Lawyers always had difficulties predicting or driving social change, but in the flat world this might spell the end of the road .for that approach

© VUKMIR, 2008-16

04/06/02

Topics2 & Theses2

The emergence of brain-machine interfaces ( ) BMI m ightmean that humans will be able to communicate to the machines by thought

Does this mean that machines might become able to communicate to back to humans by thought?

As a consequence we might abandon embodying the ideas and the copyright will cease to exist as we know it

IP law will change because creativity needs it to change

IP will change, ?but are intangible assets here to stay

, ’ Now let s take things in turn and look at the two : 3 technologies that will move things even further D printing

and BMI

© VUKMIR, 2008-16

B y Boaz Cohen

© VUKMIR, 2008-16

04/06/02

Topics & ThesesThe emergence of the 3-D and nano 3-D printing technologies are likely to digitize the manufacturing content in the same way it did for the copyright industries, thereby bringing the instant multiplication and inherent shareability to a large segment of the goods that were thus far material

Once the manufacturers start printing their branded wares from the digital files, the pirates are likely to copy them digitally the very next day

Piracy and anti-counterfeiting will merge just as the individual IP rights started overlapping

© VUKMIR, 2008-16

04/06/02

Topics & Theses World digitaly wired, the globe flat means no soverignty

No sovereignty means no territoriality principle in IP

Technologies bring consequences, always did, legislation follows

, No law in creativity creation little law in creativityexploitation

Technical means content exploitation management

- Brain machine interface means no embodiment. No copyright?

IP is going to change because the creativity needs it tochange

© VUKMIR, 2008-16

“ .”Nothing is more powerful than an idea whose time has come Victor Hugo

© VUKMIR, 2008-16

.Nothing is more powerful than an idea whose time has come

© VUKMIR, 2008-16

Steal like an artist.Every artist gets asked the question, “Where do you get your ideas?”

The honest artist answers, “I steal them.”http://www.austinkleon.com/2011/03/30/how-to-steal-like-an-artist-and-9-other-things-nobody-told-me/

© VUKMIR, 2008-16

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic.

Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery - celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from - it’s where you take them to.”

Jim Jarmusch

http://www.goodreads.com/author/show/314980.Jim_Jarmusch

© VUKMIR, 2008-16

Tan Le is the head of Tan Le is the head of Emotiv Systems, which is Emotiv Systems, which is developing the next developing the next generation of human-generation of human-machine interface -- a machine interface -- a headset that takes input headset that takes input directly from the brain. directly from the brain.

© VUKMIR, 2008-16

01-07-29

Ÿ VUKMIR, 2002

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