mktt 4003 - competitive research
DESCRIPTION
This was a list of research tools for our internet marketing class.TRANSCRIPT
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Researching the Competition
#InternetMarketing@AngelaBelford
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• General Competitive Research Tools • Alexa - shows traffic trends for competing
websites. Alexa has a heavy webmaster bias that is nowhere near as noticeable at Compete or Quantcast.
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• Compete.com - shows you traffic trends for competing websites. Allows you to compare sites head to head. Also offers a paid search analytics tool which is both exceptionally useful and affordably priced.
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• Quantcast - shows site traffic and demographic trends and details. Also allows you to download a list of their top 1,000,000 websites.
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• Google Trends for Websites - free tool from Google showing traffic estimates, visitor country location, top 10 related websites, and top 10 related keywords. Only returns data for fairly high traffic websites though.
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• Google Search Insights - shows keyword trends, hot keywords by category, and top geographic regions for a keyword.
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• Archive.org - see how old a website is and what it looked like in the past
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• DomainTools - see Whois data and how many times a domain has changed hands
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• http://marketing.grader.com• SEMRush.com
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• SearchStatus - highlights nofollow links, shows PageRank, shows Alexa rank, and provides links to some backlink information
• Xinu - lists some SEO related data plus more general web related data points like Alexa ranking and Del.icio.us bookmarks.
#InternetMarketing@AngelaBelford
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• SpyFu.com• KeywordSpy.com• WordPot.com• Adwords.google.com/o/KeywordTool
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SEO Training Course
• http://www.seobook.com/free-account/
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