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Subject: Marketing Research

Instructions:

Answer all the questions. Marks allotted 100. Each Question carries equal marks. Word limit is 500 words per questions.

General Instructions:

The Student should submit this assignment in the handwritten form (not in the typed format)

The Student should submit this assignment within the time specified by the exam dept Each Question mentioned in this assignment should be answered within the word limit

specified

The student should only use the Rule sheet papers for answering the questions. The student should attach this assignment paper with the answered papers. Failure to comply with the above Five instructions would lead to rejection of assignment

1. Is it possible for a businessman, whose job is to sell a product, to be objective about

research on marketing problems of that product?

2. Discuss the following with example:

a. Judgmental sampling.

b. Longitudinal research.

c. Causal research.

d. Projective techniques.

3. Establish the relationship between-Exploratory, Descriptive and Causal research.

4. What sources of secondary data should Pantaloons consult to keep informed about

apparel fashion trend?