8/10/2019 MKTG 3 SWOT

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Francis Arthur A. Corpuz Elyssa Carmella P. Palomo GROUP 3

Julian Paolo Gerolaga John Gabriel D. Palanog

Janneal Karlo Y. Palqueza

Strengths Weaknesses Opportunities Threats

ECONOMIC

In 2011, Philippines GDP

per capita is 1410.78

and is equivalent to 11%

of the worlds average.

The Philippines GDP per

capita averaged 919.15

USD from 1960 until

2011. And has reached

an all-time high of

1410.78 USD in

December 2011.

Philippines has also the40

thlargest economy,

thus granting the title:

Tiger Economy of Asia.

Poverty in the

Philippines as of June

2012 stood at 27.9%

6.75 pints crashed in

the PSEbiggest drop

happened in 2008

Floods that caused

some foreign

investments to back-

out that made theeconomy fell by 8.5%

this years 1st quarter.

2015Millennium

Development Goal on

poverty reduction.

Halve the poverty rate

Economy can grow

from 6.57.5% this

year to 7-8% in 2015

JanuaryMarch

2012 = unemployed

Filipino rose from

2.89M3.09M

NSO37.8M

Filipinos have jobs

(during the

conduction of their

survey) 57.5% of

them (equivalent to

21.8M) fell under

wage and salaryearners, and the

rest were either

unpaid family

workers, self-

employed, or

employers in their

own farms or

business .

TECHNOLOGICAL

MyPhone, the first

Filipino mobile phone

brand to offer dual SIMmobility was established

in September 2007 by a

group of friends led by a

modern day David Mr.

David Lim who dared

to battle established

international giants (or

Goliaths) in the industry.

Filipino-made

technology has been

frankly of low qualitycompared to high-end

brands in the leading

market (Compare

Vodafone to Samsung,

Apple, or Nokia). Also,

Filipino technology

was branded as a

cheap copy and a rip-

off of large

international

companies products.

Lastly, other existing

international brands

have been competing

in the capitalist

Philippine market by

lowering their prices.

In time, the Philippines

and its advancement

to technology will helpthem solve some of the

leading problems that

the country is facing.

There is an existing

stigma among the

Filipinos that anyproduct fully and

originally made in

the Philippines is of

low quality that ma

soon end the

innovation of

technology in the

Philippines.

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POLITICAL

We have a democratic

government. It is a

constitutional republic

with presidential

system. It is governed by

a unitary state. The

strengths of being a

democratic government

are that the will of

people is instituted and

there is more freedom

of action unlike other

types of government.

The majority can

trample the rights of

minority and law

making can be slow

because there are

many sources and this

kind of government

system can be

unstable.

Example of political

opportunity here in the

Philippines is during

the Marcos regime

where he is ousted and

a simple house wife

rose to replace him in

his position. It means

that it is easy here in

the Philippines to be

part of the political

system.

There are many

political threats in

the Philippines.

Examples are

Political dynasties

and Revolutionarie

which threatens the

stability of the

government.

SOCIO-CULTURAL

The Filipinos are fairly

helpful people; even the

age of iPods and dot-

coms has not erased

their strong affinity forone another. The virtue

of bayanihan lives on.

Bayanihan is based on

an age-old practice to

help a neighbor move

his house by literally

carrying it over ones

(and several others')

shoulders. This is now

often used to describe a

feeling of brotherhoodor solidarity among a

close circle or group. For

example, the spirit of

bayanihan can be seen

when one supports his

neighbor who is fixing

his house after a storm.

In offices, this is seen

nowadays when

workers and staff share

their lunch packs among

themselves

Passivity and Lack of

Initiative. Filipinos are

generally passive and

lacking in initiative.

One waits to be toldwhat has to be done.

There is a strong

reliance on others,

e.g., leaders and

government, to do

things for us. This is

related to the attitude

towards authority.

Filipinos have a need

for a strong authority

figure and feel saferand more secure in

the presence of such

an authority. One is

generally submissive

to those in authority,

and is not likely to

raise issues or to

question decisions.

Trade between Manila

and Ottawa has grown

steadily. The

Philippines is Canadas

largest agricultural-food export market in

Southeast Asia. The

Canadian International

Development Agency

works actively in the

far-flung communities

with local governments

and nongovernmental

organizations, in the

areas of agricultural

cooperatives, localgovernance and small-

business development.

More than 60 percent

of the Canadian

International

Development Agencys

resources targets strife-

torn Mindanao to help

restore peace and

rebuild lives and

properties.

many Filipinos have

gone abroad in

search of greener

pastures. Many of

them have movedto different parts of

the world to work a

overseas contract

workers. As of 2004

there are 3.6 millio

Filipinos who are

working abroad as

contract workers.

Most of them are

working as

industrial andservice workers in

the Middle East. Th

rest are working as

domestic helpers in

Hong Kong, English

teachers in the

Spanish-speaking

regions of the US,

nurses in Great

Britain, NGO

workers in

Cambodia,

entertainers in

Japan, and Catholic

missionaries in

Africa, among

others.