PRODUCT LAUNCH: “COOL MAX(PAK)”

SHEHARYAR NAWAZ. (Group Leader) ABDUL WAJJID. Maaz Bin-Abdul Salam. Muhammad Faraz. Mhaazeb

EFFORTED BY:

COVER PAGE:

COMPANY LOGO:

Company Mission & vision:Mission: To create a totally new exciting lifestyle by providing pleasant and invigorating fragrances that helps you feel fresh and cool

VISION: To be one of the known apparel brands in Pakistan. To be known as high quality toll manufacturer of world class fragrances personal & non-personal care products in the market.

IS THIS HOW

PEOPLE REACTS WHEN YOU ARE

AROUND???

We HAVE THE SOLUTION!!!!!!

BRING FRESHNESS IN YOUR LIFE!!!

‘COOL MAX (PAK)..

ONLY COOLMAX!!

FOR MEN!!

FOR WOMEN!!

COOL MAX PRODUCTS!!!!!

S.T.P ANALYSISSegmentati

onTargeting

positioning

SEGMENTATION:

GeographicPakistan

Urban & Rural

Demographic

Middle age

Male/Female

Middle to high Income groupWorking professional

Target & Positioning

PRICE:

The Product COOL MAX Would be introduced in market at 199 RS ONLY.

The margin of 10% would kept for wholesaler And margin of 25% would kept for retailers.

Place:

Our Product Would be launch in Super Markets in Pakistan. like

Imtiyaz,Makro, Metro, Naheed store & Chase UP etc.

METRO MAKRO CHASE UP

PROMOTIONNewspaperMagazine Internet adsTelevisionBill boardsBrouchersSocial network sitesPromotions eventsExhibitions

“Our promotion strategy would be include promoting productBy providing deodorant in small bottles for trial purpose. (Only in selected store).’’

Strength Weaknesses

OPPORTUNITIES

Threats

COOLMAX SWOT ANALYSIS

An Integral part of the Pakistan market . Having Best fragrance and excellent Brand Advertisement as well as quality.

•Better Packing and Distributed in Pakistan Different Super Markets Area wise Urban/ Rural.

• Having Attractive look.

•Losing Market share in most of The Categories due to competitors Strong brand.•High Cost spending on Ads May Effect the margin.

•Deodorants sales seasonal Mostly Sales Happen in summer Time.•Increasing cost of raw material

Marketing Max•Our product will be offered 200ML pack.

•The design of our product would Be Attractive.

•This product would be consisting of Different type of flavor like: Ice, Rose etc. •Our packing would be attractive And the bottle would be made of Metal.

Research cost total 35% Communication total cost 45% Internet/website 20% Print advertising 30% Brochures 15% Public relation 30% TV/Radio advertising 50% Online advertising 10%

Budget Plan