Presented by:-Suprateek Gulia (241153)

Tathagat Jain (241157)Roshan M. Noronha (241118)

Sukriti Marwah (241151)

AFTERManual Sales

Disperse Market

Ad-hoc Pricing

Shipment uncertainty

Mafia & Red tape

Automated ProcessStreamlined

Better Response

Time

Inventory Managemen

t

Customer Relations

BEFORE

ROLE OF INFORMATION SYSTEMS

BUSINESS MODEL• Tata & Sail with Rs. 4 Cr. Each.• Charges on transaction value.• Diversifying business from B2B to

B2C to reduce risk from 111 B2B Clients.

• Buyers & Sellers Validated for B2B.

Strategy

• Largest metal selling e-commerce site.

• Growth - Rs. 94 Cr (2002) – Rs. 43,108 Cr (2014).

• Total Transaction Revenue – Rs. 65000 Cr.

Revenue

INSIGHTS

Removal of middlemen.

Collaboration in place of competition.

Various avenues of income.

THANK YOU