ElicitJoyandDoGood 2

Table of Contents

1 Background 3

2 Situation analysis 4

3 Recommendations 5

3.1 Purpose 6

3.2 Ideal Target Customer 7

3.3 Positioning 9

3.4 Branding 10

3.5 Product 11

3.6 Service 12

3.7 Delivery 13

3.8 Channels 14

3.9 Pricing 15

3.10 Promotion 16

3.10a Lead Generation 16

3.10b Lead Conversion 17

4 Appendix 18

Reference List 37

ElicitJoyandDoGood 3

Appendix A Introduction 19

B Experience Survey 20

C SWOT analysis 21

D Super Brand Analysis 23

E Generation Analysis 25

F Sample Survey 27

G Benchmark Analysis 29

H Hofstede Index Country Analysis 31

I OECD Better life Index Analysis 33

J Kwintessential Country Analysis Index 35

K Happy Planet Index Country Analysis 36

Reference list 37