mixx2016_Анна_Мусихина
TRANSCRIPT
MOBILE IS EATING THE WORLD
53% US
eCommerce mobile
traffic share (dec.2015)
US consumers spend
198 minutes per day
In apps vs 168 watching TV
68% of transactions
on Single’s Day (11.11)
Traffic worldwide is
done on mobile
50%
198 minutes
Traffic worldwide
on the web is done on mobile
50%
L’OREAL DIGITAL AMBITION
Accelerate e-Commerce
E-COMMERCE
Establish Personalized relationships
with our consumers
DIRECT CONTACTS
Re-invent Our brands into
“digital love brands”
LOVE BRANDS
LOVE
BRANDS
DIRECT
RELATIONS CONSUMER
DATA
E-COMMERCE OFFLINE
SALES
NEW MARKETING MODEL IN THE DIGITAL AGE