mixwest 2014
DESCRIPTION
Pinterest has taken the social media world by storm, yet most still don't know how to use it properly from a business perspective. This guide walks you through how verify your page, how to create and manage your boards, and what "pinnable" images should include.TRANSCRIPT
Calling All Creatives
Uncovering the Power of Pinterest
Abbi Achterberg@abbiachterberg
Abbi AchterbergPresident, Tipping Point Marketing@[email protected]
• 70 million active users• 53 million monthly unique users• Attracts 1,090 visitors per minute• Users stay on the site for an average
of 77 minutes per day, versus 40 minutes for Facebook and 36 minutes on Twitter
The Pinterest User
80% of Users Are Women
Source: http://marketingland.com/report-92-percent-pinterest-pins-made-women-83394
Loads of users = mostly women
What do we know about them?
Average user’s household income >$100,000
77% ages 18-54
And…they’re spending money
E-Commerce Possibilities
• Pinterest commends 41% of e-commerce from social media
• Average Pinterest user spends $179 per purchase, compared to $80 for Facebook and $69 for Twitter
You know you need to be there…now it’s time to get going!
Step One:
High quality images!!
Bad Vs. Good Images
Source: Hubspot, http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html
Step Two:
Verify your account (it’s easy!)
https://business.pinterest.com/en/
verify-your-website
Step Three:
Branding
↵
↵
Step Four:
Be SEO-Friendly.
Don’t forget your alt-
tags!
IMG 12-345
Step Five:
Make it easy to pin your content!
https://about.pinterest.com/en/
goodies
Source: Hubspot, http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html
Step Five: Timing Is Everything
Step Six: Spread your pins around onto different boards
Step Seven: Define your brand, but
don’t be afraid to go beyond it
Step Eight:
Join (and create) group boards
Who’s Doing It Right?
Questions?
@abbiachterbergwww.findyourtippingpoint.com