MIVA’S BOLD STATEMENT & THE FUTURE OF ECOMMERCE
RICK WILSON
YEAR IN REVIEW2014 WAS THE BIGGEST YEARIN MIVA’S 18 YEAR HISTORY
CASE STUDY
MARKETVIEWLIQUOR.COM
PROBLEMBuggy custom-built website
Limited back-end functionality
Lack of confidence in the development team
SOLUTIONRock-solid modern e-commerce website
Powerful customer service tools for the business
Excellent support and confidence in the platform for the future
“The website is such an important part of our company's growth, and with Miva we feel like we're positioned for success!”
- Tom VanGorder | Director of Online Operations, Marketview Liquor
CASE STUDY
ESSENTIALDEPOT.COM
PROBLEMProStores Was Shutting Down
Outdated Platform
Needed To Convey Large Amounts of Information Easily
SOLUTIONChose Miva To Replace ProStores
New Responsive Design
Ease Of Use Without Tradeoffs
Conversions Immediately Jumped
CASE STUDY
BETTYJANECANDIES.COM
PROBLEMJoomla Site Hacked
Breach So Bad They Just Shut The Site Down For A Year
Had To Start Over From The Ground Up
SOLUTIONChose Miva To Replace Joomla
Unique Features Needed
Miva Could Handle Their Issues Where Other Platforms Couldn't
CASE STUDY
PRIMITIVEHOMEDECORS.COM
PROBLEMSite Consistently Crashed
Feared A Permanent Crash
Couldn’t Integrate With Common Third-Party Services Properly
SOLUTIONChose Miva To Replace ZenCart
Easily Scale To Their Traffic Needs
Trusted That Current And Future Third Party Integrations Would Work To Help Grow Their Business
CASE STUDY
DRYCASE.COM
PROBLEMClunky and outdated user experience
Complicated site maintenance on Volusion
Limited metrics and traffic visibility
SOLUTIONChose Miva To Replace Volusion
Miva simplifies daily maintenance
Miva is the platform your business can grow with
“By switching to Miva, DryCASE now has the platform they need for future growth and expansion.”
- Nathan Tayloe | CTO and Partner, TGK
THE REVIEWS ARE IN!
MIVA IS RATED #1 IN CUSTOMER SATISFACTION
#1
MIVA IS RATED #1 IN CUSTOMER SATISFACTION
MAJOR SHIFTS IN ECOMMERCE
MIVA IS THE
#1ENTERPRISE PLATFORM
Miva Merchant (24.11%)
IF YOU BELIEVE THE MEDIA,THE ONLY WAY TO SUCCEEDIN ECOMMERCE IS:
1
INVENT AN ENTIRELYNEW MARKET
(OR WAY TO MARKET AN EXISTING PRODUCT)
2
BE FIRST TO MARKET OR YOU’LL BE A COMPLETE FAILURE
3
RAISE DEBT/DILUTE YOURSELF
4
GROW FASTER THAN HUMANLY POSSIBLE (AND THAT’S STILL NOT FAST ENOUGH)
WE’VE SEEN THISMOVIE BEFORE
FAB.COM ISN’T FROMTHE DOTCOM COLLAPSE
THAT’S TRUEIF YOU’RE PLAYING THAT GAME
LOOT CRATE, SHERI’S BERRIES, ETC.WILL NEVER SUCCEED
AT THIS GAME
THERE MIGHT BE A ROLLUP OF THE
THE ONLY TRUE WILL BETHE VC AND PE GUYS
SO WHAT DOES TRUE SUCCESS IN ECOMMERCE LOOK LIKE?
SUBJECT MATTER EXPERT
B2C
UNIQUE/EXCLUSIVEDISTRIBUTION RIGHTS
B2C
UNIQUE PRODUCT LINE
B2C
B2C
DIRECT TO CONSUMER(FOR EXISTING CHANNEL COMPANIES)
TRADITIONAL BUSINESSFINANCIALS
B2C
EXAMPLE SITESB2C
SMEMARKETVIEWLIQUOR.COM
EXAMPLE SITESB2C
EXCLUSIVE DISTRIBUTIONCOOLESTSHOESINCALIFORNIA.COM
EXAMPLE SITESB2C
UNIQUE PRODUCT LINESCOTTEVEST.COM
EXAMPLE SITESB2C
DIRECT TO CONSUMERHAANUSA.COM
REVOLUTIONIZE B2B THROUGH SALES &
FULLFILLMENT EFFICIENCY
AUTOMATION OF THE SALES FLOW1. UNIQUE PRICING PER CUSTOMER2. UNIQUE PRODUCTS PER CUSTOMER3. UNIQUE PAYMENT OPTIONS PER CUSTOMER
B2B
CONNECT DIRECTLY TO YOURBACKEND FULFILLMENT AND ERP
B2B
RETRAIN YOUR CUSTOMERS
B2B
GAINS A LONG-TERM EDGE OVERYOUR COMPETITORS
EXAMPLE SITESB2B
IDWHOLESALER.COM
EXAMPLE SITESB2B
ZEEMEDICAL.COM
EXAMPLE SITESB2B
CROWNAUTOMOTIVE.NET
HOW DO I KNOW ALL OF THIS?(WHEN IT SEEMS TO RUN COUNTER TO POPULAR OPINION)
BEEN DOING THISSINCE 1997
WE “LIVED” THROUGH BEING VENTURE FINANCED
THEN WE “SUCCEEDED” BY BEING BOUGHT BY A PUBLIC COMPANY
THEN THE REAL FUN STARTED
BOUGHT THE COMPANY BACK FROM THE PUBLIC COMPANY IN 2007
RUN OUR OWN BUSINESS THE OLD FASHIONED WAY
WE HAVE THE BENEFIT OF ANALYZING OUR CUSTOMERS
AND SEEING WHAT WORKS
DON’T BELIEVE THE MEDIA. THEY’RE IN THE BUSINESS OF
ADVERTISING, NOT INFORMING.
NEVER FORGET.
THANK YOU!@RICKMIVA
[email protected]