#mitxdata "baking the best customer relationships" presented by panera bread
DESCRIPTION
-Shawn Utke, Vice President, Brand Insights & Research, Panera Shawn Utke, Panera's VP of Brand Research and Insights, will share his top 10 guidelines for using data and analytics to drive success with customers. From practical tips learned in the trenches to experiences with innovative tools and experiments, he'll show top brand practitioners how to tap into the power of the data they have and the data they need. With over 15 years' experience in CPG and retail marketing, Shawn's perspective provides a great overview and some watch outs for brand executives excited to use modern tools for better targeting, refined messaging and business improvements that can change the game.TRANSCRIPT
M I T X - B a k i n g t h e B e s t C u s t o m e r R e l a t i o n s h i p sPAGE
1
A U G U S T 2 0 1 3
Baking the Best Customer Relationships
Guidelines for Using Data & Analytics To Drive Successful Customer Relationships
M I T X - B a k i n g t h e B e s t C u s t o m e r R e l a t i o n s h i p sPAGE
2
1. Understand Your Role2. Earn The Right To Have A Voice3. Create A Freedom Within A Framework4. Simplify Your Strategy5. Plan Your Work, Work Your Plan6. Tell The Story7. Enable Action Through Enrollment8. Look For Opportunities To Learn9. Avoid Research Traps10.People Are The Thing