mitre mediamitremedia.com/downloads/mitre-media-kit.pdf · higher hhi than leading finance sites...
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Mitre Media Affluent, Engaged, Loyal
• Mitre Media is a financial services media platform providing a highly qualified
and engaged audience for advertisers
• Our mission of delivering world-class original content and analytical resources
creates unique, high SOV opportunities for advertisers to reach an affluent,
engaged and loyal audience
Higher HHI Than Leading Finance Sites Including The Wall Street Journal
Mitre Media’s Properties
Mitre Media is the #1 source for sophisticated investing
Dividend.com
Focuses on dividend-paying equities and attracts sophisticated retail
investors interested in income investments
ETFdb.com
The largest ETF-centric web site in the world, reaching both investors and
financial advisors
CommodityHQ.com
CommodityHQ.com features a database of commodity related securities as
well as actionable ideas and educational content
MunicipalBonds.com
The premier site for municipal bond data, displaying robust pricing and
trading information on millions of bond issues.
Targeted, Authoritative Sites Attract An Affluent, Engaged And Loyal Audience
Platform of Targeted Financial Sites with
Affluent, Engaged, and Loyal Audiences
5 Targeted Sites
1M+ Monthly Visitors
75K+ Newsletter Subs
4M+ Monthly PVs
10K+ Premium Members
50% Returning Visitors
Mitre Media: Reach + Scale
Mitre’s Platform Gives Our Partners Access To A Valuable, Relevant Audience
ETFdb.com: The Largest ETF-Centric Web Site ETFdb.com attracts a valuable audience of both investors and financial advisors with an
industry leading suite of:
• ETF News and Analysis
• Educational Content & Data
• Analytical Tools & Resources
Analysis, Educational Content, Data & Tools Attract a Large ETF Audience
ETFdb.com Respected By Top Financial Publications
ETFdb.com has been highlighted in a number of prominent financial publications, including
the Wall Street Journal and Barron’s for our industry leading analytical tools and commentary
ETF Database Is The Respected Leader and #1 Source for ETF Investors
50% Of Members Are Financial Professionals Reach highly qualified and savvy investment professionals
50% of registered ETFdb.com members are financial advisors, institutional investors, equity
analysts, fund managers, and other financial professionals
ETFdb members are financially savvy, with 41% of registered ETFdb members having an
advanced financial designation or certification, including RIA/IAR, CFP, and CFA
Wealthy, Sophisticated Users Looking For Actionable Data & Analysis Use ETFdb.com
On an average week day, visitors to ETFdb.com have aggregate assets under management
(AUM) of more than $500 billion, including financial professionals with high net worth client
portfolios.
• 22% have AUM of more than $10 million
• 14% have AUM of more than $50 million
• 11% have AUM of more than $100 million
Our Users Manage Money
High Net Worth Audience In The Investing Mindset
ETFdb.com’s Members Are More Affluent Than Leading Financial Media Properties Audience Profile
The ETFdb.com audience primarily consists of affluent, older male, investment decision makers.
Household Income
43% of ETFdb.com users maintain a household income in excess of $100,000. 2.8x the industry
average
Source: Quantcast, July 2012
The Wealthy Investor Audience Our Partners Want To Reach Visit ETFdb.com
Advertisers Reach Affluent, Engaged and Loyal Investors & Advisors
ETFdb.com Provides Analytical Resources for Investors and Advisors
ETFdb.com is home to a suite of popular analytical resources powered by our proprietary
database of descriptive information
ETF Country Exposure Tool
Allows investors to identify all equity ETFs with
exposure to a particular region.
Mutual Fund To ETF Converter
Identifies a list of comparable ETFs for a
selected mutual fund.
ETF Stock Exposure Tool
Allows investors to identify U.S.-listed equity ETFs that
maintain exposure to a particular security.
ETF Screener
A proprietary ETF Screener allows users to search for ETFs
by asset class, investment strategy, and other criteria.
Dividend.com: Sophisticated Content for a Sophisticated Audience
Dividend.com is one of the largest web sites in the world devoted to news and analyst
research of dividend-paying stocks.
Site Content • Proprietary Dividend Advantage Rating
System (DARSTM™) ratings on more
than1,500 individual stocks
• Analyst coverage of earnings releases
• Events, and detailed historical dividend
data
Audience Profile • Wealthy
• Older
• Active investors
• Advisors
Affluent, Active Investors & Advisors
Dividend.com Users are More Affluent Than Other Top Financial Sites
Household Income The Dividend.com audience is generally affluent, with approximately 39% of users maintaining a household
income in excess of $100,000. Additionally our audience’s household income of $150,000 or more (20%) indexes
2.34x higher than other industry leaders
Reach Customers With A Higher HHI Than Other Top Financial Websites on Dividend.com
Loyal Audience, Trusted Content
• Dividend.com users find our content valuable and trustworthy
• Users return to the site frequently as they are updating and managing
their investments
Returning Users Make Up Over Half Of Our Audience
56.44% Returning Visitor 405,862 Visits
43.56% New Visitor 313,242 Visits
Our Audience Has Substantial Net Worth
High Net Worth Investors The Dividend.com audience contains a concentration of wealthy self-directed investors;
50% with investable assets in excess of $500,000
16.73% 30.16% 24.44% 24.95%
5.71%
Dividend.com Audience Investable Assets
Reach Our Highly Affluent Audience With Assets Over $500,000
Our Users Take Charge Of Their Investments Dividend.com’s audience trusts our site to act as their financial advisor and assist them in
conducing analysis of potential investment opportunities. Advertisers have a unique
opportunity to reach this highly sophisticated, independent and active group of investors.
Savvy, Self Directed Investors
Savvy, Self Directed and Active Investors on Dividend.com
Dividend.com Audience Frequency of Trading
Daily Trader
Frequent 9+ Times Per Month
Regular 5-8 Times Per Month
Not Often Less Than Once A Month
CommodityHQ.com’s Audience is Affluent, Engaged and Loyal
CommodityHQ HHI
Affluent, Engaged, Loyal
70.02% New Visitor 30,559 Visits
29.98% Returning Visitor 13,084 Visits
MunicipalBonds.com: Reach a Highly Affluent and Loyal Audience
Visitors Trust Our Content and Return Frequently
0% 5%
10% 15% 20% 25% 30% 35%
$0-‐$50K $50K-‐ $100K $100-‐$150K $150K+
Household Income
$0-‐$50K $50K-‐ $100K $100-‐$150K $150K+
56.68% New Visitor 31,223 Visits
41.32% Returning Visitor 21,988 Visits
Partnering with:
Unique, Custom, High SOV Sponsorships
Creative Sponsorship Opportunities ETFdb Mobile The Mitre Media brand extends beyond ETFdb, with several popular mobile apps designed for various
platforms. The ETFdb app consists of a simplified version of our popular ETF screener, allowing investors to navigate through the rapidly-expanding ETF universe on the go. It also includes a feed of all articles published on ETFdb, giving users access to the high quality content they find on the web.
ETFdb Mobile Apps ETFdb offers free apps for the iOS, Android, and
Blackberry platforms. The ETFdb apps have received more than 100,000 downloads, and was highlighted as one of the 7 Best Free Investing Apps by Kiplinger.
Interstitial Ad Placements Placement of interstitial ads on Mitre Media
properties has the potential to deliver exceptional CTRs and increased visibility through disruption of the user experience. Interstitial ad placements are available for all Mitre Media properties.
.
Home Page Takeovers Home page takeovers on a weekly, monthly, quarterly
basis are available for all Mitre Media properties.
.
Sponsorship $1000 / month per app
$2500 / month per 3 apps .
Creative Sponsorship Opportunities Sponsored Centers For advertisers looking to associate their products with
certain audiences or investment themes, sponsorship of
targeted centers on Mitre Media properties is available.
Centers available for sponsorship include:
• Financial Advisor Center (ETFdb.com)
• Bond ETF Center (ETFdb.com)
• Emerging Markets ETF Center (ETFdb.com)
• Dividend Screener (Dividend.com)
• Commodity ETF Center (CommodityHQ.com)
Additional custom sponsorship opportunities are
available as well.
Ticker Targeting Through targeting individual ticker pages,
advertisers have the opportunity to appeal
specifically to investors researching certain
products or types of products. Ticker targeting
is available on all Mitre Media properties.
Dedicated Emails Mitre Media maintains an email distribution list
of more than 65,000 addresses, collected in
compliance with all applicable regulations
and updated regularly.
Dedicated email blasts to users of
Dividend.com, ETFdb.com, and
CommodityHQ.com represent a unique
opportunity for advertisers to communicate
their message to investors and increase
awareness of their products.
Mitre Media eNewsletters Newsletter Details
• Over 25,000 Subscribers
• Emails are sent out daily with
% Open Rate
• Average CTR of Dividend.com
Newsletter is X%
Dividend.com Newsletter
Hypertargeted Customizable Newsletters Sent To Customers Who Want To Hear From You
Mitre Media: Social Media Footprint Twitter Total 4,500+ Followers
Facebook Total 20,000+ Likes
Mitre Media Connects You With Your Customers Via Social Media
Coming Soon
Video – Q4
Retargeting – Q4 Mobile sponsorship opportunities
BondsFunds.com Launch – 2014 Partnership
