mitchell: community types and facilitation styles
DESCRIPTION
Short presentation outlining three different models for understanding 'online communities' and some ideas about how to facilitate themTRANSCRIPT
1http://www.edmitchell.co.uk
Centralised community
HQ central
Group leaderMember
Websitepages
Email listsForumsBlogs
Membershipboundary
Knowledge flows fromPeer to peer
Knowledge flows peer to hub
Group/SIG/CoP
2http://www.edmitchell.co.uk
Centralised Community
3http://www.edmitchell.co.uk
Centralised facilitation
Internal facilitation:
EditingResponding
Finding peopleFinding knowledge
SupportingBalancingNurturing
4http://www.edmitchell.co.uk
CILIP communities: 2
Interesteds with blogs
RSS
De-centralised community
HQ central
Group leaderMember
Website as Hubpages
Email listsEtc.
MembershipBoundary
More porous
Social networks
Reporting
5http://www.edmitchell.co.uk
De-centralised Community
6http://www.edmitchell.co.uk
CILIP communities: 2
Interesteds with blogs
RSS
De-centralised facilitation
Social networks
Reporting
External facilitation:External blogsResponsesAdvisingGroup managementRepresentationKnowledge gathering
7http://www.edmitchell.co.uk
Social model:Facilitation
External facilitation:External blogsResponsesAdvisingGroup management
Internal facilitation:
EditingResponding
Finding peopleFinding knowledge
SupportingBalancingNurturing
Facilitation:inside and out
8http://www.edmitchell.co.uk
CILIP communities: 2
RSS
Distributed community
HQ Central
HubAs smaller
private spaceAND
aggregator
MembershipBounded by
Brand represented
By Keyword
Forums
Announce list
Photo-sharing
Video sharing
Blogs
Shared elsewhere
Shared On hub
Bookmark sharing
9http://www.edmitchell.co.uk
Distributed community
10http://www.edmitchell.co.uk
Distributed community
11http://www.edmitchell.co.uk
Distributed community elements
HQ Central
12http://www.edmitchell.co.uk
CILIP communities: 2
RSS
Distributed facilitation
Forums
Announce list
Photo-sharing
Video sharing
Blogs
Shared elsewhere
Shared On hub
Bookmark sharing
Distributed facilitation:Both internal and
External as before, BUT:
Now hub as aggregator Contextually sensitive to the
different networks
13http://www.edmitchell.co.uk
CILIP communities: 2Distributed facilitation• Understand that your best chance of 'engagement' is by going to where they are• Understand the concept of ‘Community defined by keyword’• Understand the concept of hub as aggregator not owner• Appreciate that assets (pictures, videos, documents, bookmarks) are the individual’s property and they can do what they want with them; it is your privilege that they choose to share with you• Establish and support groups in different social networks• Work with champions who have already established groups in different social networks• Each different social network has different behaviours, language, traditions and metrics• Facilitate information sharing between members across the different social networks• Find the members’ opinions and learnings in all these different places, rationalise them and share them with HQ and others• Measure activity in these social networks suitably and relate it to the org HQ relevantly• Don't try to do it all yourself: find advocates/volunteers/local experts who are wiling to help and work on supporting them