mitä markkinointi on?dihana.cps.unizar.es/~eduardo/nuit2b/doc/2014/erasmus worksho… · you´ll...
TRANSCRIPT
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Welcome
Workshop 5.5.2014
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Senior lecturer, marketing
Jussi Mozo M.Sc. Econ.
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”How to make a business plan”
- or, rather, how to success
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Workshop contents Executive summary A few notions on business plan Important basics (chalkboard) The concept (a fundamental Q) Attributes-benefits-values -tool Group exercise The Canvanizer and other tools Group exercise Summary Homework ;-) (that´ll be links really)
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Executive summary
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Set a goal
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Achieve!
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Thanks! That was it. Now - shall we get coffee yet?
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No? OK So…
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…did we by any chance forget something?
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What are our chances?
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Question: What exactly is planning?
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Doing
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HARD WORK K
SYSTEMATIC
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One more thing…
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Timing… …is important!
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Business plan – some notions Why do you write it? How do you write it? Do I have to write it?
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Important “basics”
M S T V
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What goods or services do you plan to sell? Who are the potential buyers for these? How will such customers be reached? Why would they show any interest?
The concept
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Risk?
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What goods or services do you plan to sell? Who are the potential buyers for these? How will such customers be reached? Why would they show any interest?
The concept
X X X
FIRST… FOCUS!
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So.
Lets train Group work
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Attribute
Benefit
Value
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So.
Lets begin – please do the same for your idea/product/service…
Group work
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Before we end here´s some tools for you…
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..and work these out deliberately on this order…
1 2
4 3
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Work effienctly by using these simple tools together with the Canvanizer …
X 4
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Summary
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Thank you
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You´ll find links to additional resources on the following slides (please note: most pics on the slides have links to webpages)
Good luck with your business plan!
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Infographic
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Business plan – the not so sexy Finnish version of it (yet excellent)
Back
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…important follow-up questions…
Why would customers buy from you rather than competitors? – like reeeeeaEEElly?! What would you say if you could reach ´em? What kind of price will the customers be prepared to pay? – like reeeeeeaEEElly?! Can you keep costs at a level that makes the business profitable? –reeeeeeeaEEElly?!
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…important follow-up questions…
What would you say if you could reach ´em? – c´mon now… like reeeeeeeeaEEElly?!
Who knows, it might be a good idea after all ;-)
Good luck!