Mistakes to Avoid in Visual Marketing

Visuals are crucial for every business to stand out in the

rat race of social media marketing.

But everybody knows it!

Then why isn't everyone successful in visual

marketing?

Because most of us commit some fatal mistakes in visual

marketing.

Mistakes to avoid in Visual Content Marketing...

Mistake # 1

Many businesses fail to create a brand identity with their images.

Creating images without brand identity is like

creating random visuals here and there.

People will see them, like them and forget about

them.

Mistake # 2

Many businesses don't consider SEO for their images.

Without proper 'Image Optiization', chances are that your customers will

not find you when they will search on Google!

And you have spent so much time and effort in creating those images!

Mistake # 3

They end up creating images for the sake of content generation.

Each day businesses are creating loads of images.

How would you be different than others?

There is only one solution. You need great concepts

and a strong design team.

Mistake # 4

They might have not come across the term "Image Hygiene" in online

marketing

Every social network has a specified space allotted for

images.

For example, Facebook images are rectangular. Instagram images are

square. Pinterest images are taller

If you cannot utilize the full size provided, your images can be considered as poor

quality.

Mistake # 5

They fail to create a natural connection with their audience.

Try storytelling!

It's the easiest way to connect with your

audience and hook them up with your images.

BUT...

Having said that, it's the trickiest of all.

Mistake # 6

They include too much of text on their images and make them full of

clutter.

Adding text might ruin the game for you, if you

overdo it.

Moreover, it's the place where you can present

yourself creatively

Don't make it too easy for you!

Else you would not survive.

Thank You!

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