Mission: to serve as forum for meaningful research that examines the interplay of marketing and society; to promote marketing as a provisioning technology that affects and is affected by marketing practice, marketing history, marketing systems and marketing phenomena in the aggregate; and ultimately to position marketing as a form of constructive engagement capable to affect quality of life, locally and globally.

Origins: 27th year of publication…

http://agb.poly.asu.edu/jmm

Sections

Competition, Markets, & Marketing SystemsGlobal Policy & the EnvironmentMarketing & DevelopmentMarketing Ethics & Distributive JusticeMarketing HistoryQuality of LifeReviews & Communications

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Forthcoming Special Issues

Consumer Well Being (2007)

Ethics & Distributive Justice (2008)

Information Technology (2008)

History (2009)

Marketing and Development (2009)

Metric and Interpretive Investigations (2009/10)

What types of articles?

Theoretical/ConceptualEmpiricalPolicyHistorical AnalysesBook Reviews “Communications”Essays

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http://agb.poly.asu.edu/jmm

Electronic submissions preferred

Review process (double-blind)

Turn-around time (30-45 days)

Acceptance Rate (12%)

Administration

The Journal of Macromarketing, now in its 25th year of publication, is the preeminent scholarly outlet for meaningful research that examines the effects of markets and marketing on society, the effects of social programs on marketing practice, marketing history, marketing systems and marketing phenomena in the aggregate, and marketing's effects on quality of life. The Journal of Macromarketing is published by SAGE Publications. The academic aspects are steered by the Macromarketing Policy Board and the Manuscript Review Board. The Editor is Clifford J. Shultz, II, from the Morrison School of Arizona State University.

The Journal of Macromarketing features six topical sections, each with its own Editor. These sections address topics on which the Journal of Macromarketing has published most extensively. Authors are encouraged to submit manuscripts for these categories:

Competition, Markets, and Marketing Systems

Marketing Ethics and Distributive Justice

Global Policy and the Environment

Marketing and Development

Marketing History

Quality of Life

However, we welcome manuscripts on all societal and/or systemic aspects of marketing.

The Journal also publishes reviews of significant books and other works, all of these are found in the section, Reviews and Communications. Invited commentaries on important issues are also published.

To learn more about the Mission and Vision of the Journal of Macromarketing please click here Vision

Journal of MacromarketingArizona State UniversityMorrison School of Management and Agribusiness7001 E. Williams Road, Wanner BuildingMesa, AZ 85212

email: jmm.agb@asu.edu Shultz, Editor: (480) 727-1242Dumitrescu, Asst.: (480) 727-1461Morrison School of Management

and Agribusiness

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“The purpose of macromarketing is to save the world.”

(Fisk 2001)

http://agb.poly.asu.edu/jmm

Questions?

Cliff ShultzE-mail: atcjs@asu.edu

jmm.agb@asu.eduTel: (1) 480 727 1242Fax: (1) 480 727 1961