mission to accommodation
TRANSCRIPT
MISSION TO ACCOMMODATION
OUR PRODUCT
"EazyPG.net is a campus‐centric virtdesk and a virtual marketplace for adaccommodation & lifestyle needs bathe on‐ground services of CamPPGeons. "
PROBLEMS
•No authentic firsthand college profilingand unorganized info available on colleges
•No single platform to access all the lifestysurrounding college.
• Lack of in‐campus accommodation.
•No efficient student focused single placcess all the PGs and match compatimates.
SOLUTIONSCampMitra
• Campus Insights: Info of admission to placements at one place.
• Camp Surrounds: Info & CTA platform of lifestyle services.
• CampMitra Chat and Seniors Talk.
EazyPG• 3S: Search.Sort.Select. 60 Points information, address, map‐links,views, floor plans, detailed camp surround info, owner reviews, tenant review
• PGeons: Personal move‐in superhero assigned automatically will take careyour PG.
• SAC: Socio Academic Compatibility. An algorithm based tool to find youbased on social and academic interests.
• Integrated services like laundry, pack andmovers, mess and tiffin.
OUR PRESENT WEBSI
MARKET SIZE
• 6 lakh enrolled students in about 150 colleges in Delh
• 3 lakh needs to live in PGs/flats etc on a shared basis.
• 3 lakh+ students use different lifestyle services surrou
• Around 2500+ PG owners with about 50k beds in Delh
• Around a million people search for PGs including sNCR.
• PG renting market is growing at constant rates weducational institutions.
REVENUE MODEL
• PG owners charged 30% for each bed booEazyPG.
• Students paying for the premium packagcontact package.
• Listing or traction based commission fromservice providers in Camp Surround.
LETS TALK ABOUT COMPETI• Only student focused website.
• Not eliminating human touch but builds trust and efficiency throug
• SocioAcademic Room‐mateCompatibility.
• ProvidingAccess to lifestyle needs at one place.
• Operating internally within the college and through a student body
• Easy and free user acquisition throughCampMitra.
• Different markets: Indirect competitors like other real estate poused by students.
• No logistic or customer care units to be handled for Camp SurrServices as they are delivered by local merchants and players.
• College info providing websites are dealing before admission issue
GO TO MARKET STRATEGIES
• Launched aMVP and collected user responses
• Perfecting the product in the current marketteam.
• Expanding through forming a team in each loc
•Main way of acquiring new users is througservices which is free and offering consultinstudents.
WHO WE ARE
• SRIJAN RAJ(2nd Year, EE) Founder, Role in product managemenmarketing strategies, overall management and HR.
• FRANKLEMUCHAHARY(2ndYear, PCT) Co‐founder, Publicity, Developer.
• AMIT RANJAN(2ndYear, ENE) Co‐founder, Customer Relations, Developer.
TRACTION• Lunched website with Camp Mitra profile on DTU ajust an initial investment of Rs 15k. (15 July'15)
• Answered more than 10000 queries from parentsthrough CampMitra by various channels and helped 1getting admission.
• Booked around 200 beds in a market of 350 vacant be
• Matched 100+ compatible room‐mates basedacademic interests.
• Generated a profit of Rs. 80k + in an active span of jI d li h i b ki f PG b d f %
FINANCIAL NEEDSAs we want to perfect and fine tune the product thcolleges and 1500 PGs by March end 2016, we needs f• 3 lakh for PG Inventory.
• 1.5 lakh for college profiling.
• 1.5 lakh forTech (Web andApp).
• 3 lakh for marketing and publicity.
• 1 lakh for emergencies and other needs.
Our business model is self‐sustaining and hence we wrevenue just after being operational as we can see it
THANK YOU