mission study report 2020/21 - fernandina beach, florida

Mission Study Report 2020/21

APPENDIX E: DEMOGRAPHICS REPORT

FIRST PRESBYTERIAN CHURCH OF FERNANDINA BEACH

9 N 6TH Street Fernandina Beach, Florida 32034

Office (904) 261-3837 Web first-presbyterian-church-32034.org

http://first-presbyterian-church-32034.org

FIRST PRESBYTERIAN CHURCH OF FERNANDINA BEACH MISSION STUDY REPORT 2020/21

PAGE OF 2 13 APPENDIX E

Contents

Executive Summary 3

Mosaic Groups 11


Executive Summary In the past six years, First Presbyterian Church (FPC) has had stable membership (830) with slight-ly declining worship attendance over the same pe-riod of time.

FPC is the only Presbyterian Church under the PC(USA) in Nassau County. The majority of our members live within 10 miles of the church (89%). The area is divided into two main sections: Amelia Island (on island) and Yulee (mainland) with Yulee having 50% larger population than Fernandina Beach, Amelia Island.

The FPC Households are distributed across this area in a similar manner: Amelia Island (66%), Yulee (23%) and elsewhere greater than 10 miles (11%).

Amelia Island and Yulee areas have significantly different demographic and consumer profiles. Both areas are mostly white (~85%), with on-island areas having slightly more racial diversity and more income diversity. Amelia Island average age is old-

er, wealthier, more likely retired, and better edu-cated, but has significant low income areas. Con-sumer patterns (as per Mosaic Groups) are differ-ent when comparing Amelia Island versus Yulee; indicating differences in preferences and attitudes that may impact church membership and atten-dance. The church membership reflects the demo-graphic profile of the residents of Amelia Island, while off-island residence tends to be represented on-island.

Amelia Island is more than a ‘retirement communi-ty’ with only 32% of heads of household being re-tired; off island retirement profile is slightly less. The on-island community includes large numbers of families with children and people in a wide range of ages and stages of life.

A detailed review of the demographics, which can be found in the following pages, is summarized in tabu-lar format with commentary.



Membership and Sunday Worship attendance both appear to have been stable over the past five years.

TABLE 1: 5 YEAR MEMBERSHIP, ATTENDANCE AND EDUCATION (PCUSA.ORG)

Demographic data reported using MissionInsite.com.

Membership 2019 2018 2017 2016 2015 2014 2013

Membership 829 829 830 838 836 832 831

Attendance 275 280 302 305 300 300 310

Female Members 489 440 447 467 464 523 507

Male Members 340 389 383 371 372 309 324

Active 830 838 836 832 831

Baptized 325 311 302 293 288

Participants 0 0 0 0 0

Affiliates 0 17 17 20 18

Total Adherents 1155 1149 1138 1125 1119

Education 2019 2018 2017 2016 2015 2014 2013

Birth to Age 3 10 12 9 3 7 12

Age 4 3 5 5 6 7 4

Kindergarten 4 4 7 8 6 4

Grade 1 12 7 8 8 3 5

Grade 2 10 7 9 2 6 2

Grade 3 5 8 3 8 7 4

Grade 4 5 3 12 2 3 7

Grade 5 9 12 3 3 5 6

Grade 6 3 3 3 8 9 7

Grade 7 2 5 6 12 0 4

Grade 8 4 6 10 4 9 4

Grade 9 3 11 4 18 4 4

Grade 10 4 3 10 8 4 2

Grade 11 11 10 5 7 2 5

Grade 12 2 6 5 2 4 9

Total Children 77 90 90 96 69 67

Young Adults 16 13 14 31 24 20

Over Age 25 127 112 107 100 75 90

Total Adults 143 125 121 131 99 110

Teaching Office 58 40 34 34 34 26

Total Church School 288 267 254 264 209 215


http://PCUSA.org


Members within 10 miles live in two distinct areas referred to in this report as ‘Amelia Is-land’ (or ‘AI’) and ‘Yulee’. Members over ten miles are dispersed over a wide area.

FIGURE A: MAP OF EASTERN NASSAU COUNTY.

Member households are plotted, color coded by distance from church. Study areas for Amelia Island and Yulee are identified. Church logo and arrow added by the author.



Population in Amelia Island is 23,212 with an average age of 50. Population is projected to grow by 9% in 5 years, with the average age increasing to 51. Currently, AI population 36% is 65 or older. The Yulee population is 30,399 with an average age of 41. Population is projected to grow by 17% in 5 years, with the average age increasing to 43. At present, 19% of the Yulee population is 65 or older.

TABLE 2: POPULATION AND AGE FROM STUDY AREA.

TABLE 3: AGE DISTRIBUTION.

Amelia Island Yulee

Demographic Trends 2010 2019 2024 2010 2019 2024

Population 20,225 23,212 25,308 22,300 30,399 35,591

Percent Change 6.44% 14.77% 9.03% 59.64% 36.32% 17.08%

Households 9,252 10,647 11,620 8,438 11,542 13,525

Percent Change 14.01% 15.08% 9.14% 65.74% 36.79% 17.18%

Average Age 48 50 51 38 41 43

Amelia Island Yulee

Summary: Age/Phase of Life 2010 2019 2024 2010 2019 2024

Before Formal Schooling: Ages 0 to 4 3.5% 4.2% 4.5% 6.3% 5.7% 5.5%

Required Formal Schooling: Ages 5 to 17 11.5% 10.0% 10.9% 17.0% 15.6% 15.1%

College/Career Starts: Ages 18 to 24 6.0% 6.9% 5.8% 8.1% 9.1% 8.6%

Singles and Young Families: Ages 25 to 34 8.1% 9.2% 10.1% 11.7% 11.2% 12.1%

Families and Empty Nesters: Ages 35 to 54 24.3% 18.1% 17.3% 30.2% 24.6% 22.9%

Enrichment Years: Ages 55 to 64 20.1% 15.2% 12.4% 14.6% 14.6% 13.5%

Retirement Opportunities: Age 65 and over 26.6% 36.4% 39.1% 12.2% 19.2% 22.3%



Racial distribution for Amelia Island and Yulee is similar in nature.

TABLE 4: DISTRIBUTION BY RACE

Percentages do not add to 100 due to rounding.

Amelia Island is wealthier on average ($99,000 per household) as compared to Yulee ($87,000 per household), with Amelia Island having a wider distribution of income. The most frequent income range on Amelia Island is $50,000-$75,000, which may reflect the fact that its largest single employment category is Education. Yulee experienced a signifi-cant shift in the $50,000 to $74,999 category in 2010 due to a downturn in the economy. In 2019, Yulee saw an increase in the $100,000 category due to the opening of Rayonier in Yulee, as well as a significant rebound to residential development.

TABLE 5: INCOME DISTRIBUTION.

Race Amelia Island Yulee

White 85% 87%

African American 8% 7%

Hispanic 4% 4%

Asian 2% 1%

Other 2% 2%

Amelia Island Yulee

Household Income Forecast 2010 2019 2024 2010 2019 2024

Less than $10,000 7.0% 4.4% 3.7% 4.5% 4.3% 3.8%

$10,000 to $14,999 4.6% 4.5% 4.1% 1.7% 2.5% 2.4%

$15,000 to $24,999 8.6% 5.4% 5.0% 8.7% 8.2% 6.9%

$25,000 to $34,999 8.9% 9.7% 8.4% 10.3% 9.8% 8.4%

$35,000 to $49,999 13.9% 12.2% 12.1% 12.8% 12.9% 13.4%

$50,000 to $74,999 15.4% 18.7% 17.6% 23.4% 16.8% 16.3%

$75,000 to $99,999 12.3% 12.2% 12.4% 15.7% 13.3% 13.4%

$100,000 to $149,999 14.4% 13.9% 14.8% 13.8% 20.9% 20.1%

$150,000 to $199,999 6.4% 9.9% 10.6% 6.5% 6.1% 8.8%

$200,000 or more 8.6% 9.1% 11.2% 2.7% 5.2% 6.7%



White households appear to have a higher income than African American households; the income gap is wider on Amelia Island than in Yulee.

TABLE 6: INCOME DISTRIBUTION BY RACE

HH – Number of households; PCT – Percentage of total households

Amelia Island Yulee

WHITE AFRICAN-AMERICAN WHITE AFRICAN-AMERICAN

Income HH PCT HH PCT HH PCT HH PCT

Less than $10,000 392 4.2% 57 9.8% 457 4.5% 31 5.2%

$10,000-$14,999 309 3.3% 95 16.4% 249 2.4% 25 4.2%

$15,000-$19,999 132 1.4% 47 8.1% 293 2.9% 41 6.9%

$20,000-$24,999 244 2.6% 73 12.6% 483 4.7% 20 3.4%

$25,000-$29,999 380 4.1% 107 18.4% 390 3.8% 16 2.7%

$30,000-$34,999 415 4.5% 0 0% 486 4.8% 0 0%

$35,000-$39,999 355 3.8% 17 2.9% 471 4.6% 153 25.8%

$40,000-$44,999 497 5.4% 27 4.7% 393 3.9% 22 3.7%

$45,000-$49,999 324 3.5% 22 3.8% 406 4.0% 0 0%

$50,000-$59,999 862 9.3% 34 5.9% 781 7.7% 0 0%

$60,000-$74,999 893 9.6% 31 5.3% 1058 10.4% 52 8.8%

$75,000-$99,999 1160 12.5% 16 2.8% 1353 13.3% 67 11.3%

$100,000-$124,999 832 9.0% 17 2.9% 1047 10.3% 68 11.5%

$125,000-$149,999 577 6.2% 13 2.2% 1156 11.3% 50 8.4%

$150,000-$199,999 995 10.7% 8 1.4% 661 6.5% 11 1.9%

$200,000 or more 902 9.7% 16 2.8% 510 5.0% 36 6.1%

Median Income 72,169 25,840 69,753 42,272



FIGURE B: MAP OF AVERAGE HOUSEHOLD INCOME BY CENSUS AREA

Source: Community Demographics, Presbyterian Church (USA). The location of FPC is marked by the cross in the upper right quadrant of the map.



Households on Amelia Island and in Yulee are similar with 55% married, and 15% di-vorced or separated. Comparing both areas, Amelia Island has a higher percentage of wid-owed individuals (9% vs 5%), while Yulee has a higher percentage of individuals who never married (23% vs 21%).

Educational attainment in Amelia Island is higher than in Yulee; 46% achieved a college or graduate degree in Amelia Island, compared to 25% in Yulee (state average: 29%). This may be directly related to the influx of retirees to Amelia Island. Yulee has a higher per-centage (35%) of high school graduates with no further education than Amelia Island (21%). The state average is 28%.

TABLE 7: POPULATION DISTRIBUTION BY EDUCATIONAL ATTAINMENT IN PEOPLE AGED 25+

Heads of household in Amelia Island are mostly either retired (32%) or are in a profes-sional / technical occupations (33%). In Yulee, they are mostly in sales / service (29%), professional / technical occupations (27%), or blue-collar professions (21%).

TABLE 8: POPULATION DISTRIBUTION BY EDUCATIONAL ATTAINMENT IN PEOPLE AGED 25+

Population by Educational Attainment: ages 25+

Amelia Island Yulee

2010 2019 2024 2010 2019 2024

Less than 9th Grade 1.5% 2.6% 2.6% 3.3% 3.9% 3.9%

Some High School, No diploma 5.3% 2.8% 2.8% 8.8% 4.5% 4.3%

High School Graduate (or GED) 24.1% 20.7% 19.8% 37.1% 34.8% 34.2%

Some College, No degree 23.4% 20.0% 19.0% 25.1% 21.9% 22.7%

Associate Degree 6.4% 8.0% 8.1% 7.6% 10.2% 9.8%

Bachelor's Degree 24.5% 27.3% 28.2% 10.3% 16.0% 16.5%

Graduate / Professional school degree 14.8% 18.6% 19.4% 7.9% 8.6% 8.6%


Occupation (Head of Household) Amelia Island Yulee

Retired 32% 19%

Professional / Technical 33% 27%

Sales / Service 22% 29%

Farm Related 1% 1%

Blue Collar 10% 21%

Other 3% 4%


Mosaic Groups

‘Mosaic Groups’ were developed by Experian credit reporting company to categorize people by consumer behavior. MissionInsite identifies membership by their Mosaic Groups. Mosaic Groups are given descriptive names that allow readers to imagine the de-mographic profile of the group. A detailed description and full explanation of Mosaic Groups can be accessed by clicking here (PDF weblink).


https://acst-mi-docs.s3.amazonaws.com/Mosaic+Portraits/Mosaic+USA+E-Handbook.pdf


Our on-island membership has a similar profile to the total profile of Amelia Island. Our penetration rate (percentage of households in that category that are members of the church) is higher in the segments that have higher representation on the island:

FIGURE C: COMPARATIVE MOSAIC SEGMENT REPORT FOR AMELIA ISLAND

Source: MissionInsite



Yulee has a different profile of Mosaic segments. Our penetration rate off-island is higher in Mosaic groups that are highly represented on-island (Reaping Rewards, Platinum Pros-perity, Age of Aquarius).

FIGURE D: COMPARATIVE MOSAIC SEGMENT REPORT FOR YULEE

Source: MissionInsite


mission study report 2020/21 - fernandina beach, florida

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