mission statement - sandow · mission statement newbeauty ... 2015 media kit 6mil total audience...

8
| 2015 450 K +10 K Avg. Monthly Online Audience Monthly App Downloads, and GFK MRI NEWBEAUTY READER STUDY 2014. GOOGLE ANALYTICS NOVEMBER 2014. MISSION STATEMENT NEWBEAUTY | THE BEAUTY AUTHORITY NewBeauty is the ultimate resource redefining the beauty space with its trend-driven approach— education powered with innovation. Filled with our editors’ trusted voices providing the most shareable breaking beauty trends, original reporting and product showcases. NewBeauty has educated and empowered women to make better beauty decisions through diverse, multi-channel platforms. From learning to sampling and buying, NewBeauty remains the definitive authority on all things beauty. 500 K Quarterly Print Audience 2015 MEDIA KIT 6 MIL Total Audience Annually 2.3 MIL Downloads YTD facebook.com/newbeautymagazine @NewBeauty instagram.com/newbeauty pinterest.com/newbeautymag youtube.com/newbeautymag plus.google.com/+newbeautymagazine CONNECT

Upload: dangquynh

Post on 10-Jun-2018

216 views

Category:

Documents


0 download

TRANSCRIPT

| 20

15

450K

+10KAvg. Monthly Online Audience

Monthly App Downloads, and

GFK MRI NEWBEAUTY READER STUDY 2014. GOOGLE ANALYTICS NOVEMBER 2014.

MISSION STATEMENT NEWBEAUTY | THE BEAUTY AUTHORITY

NewBeauty is the ultimate resource redefining the beauty space with its trend-driven approach—education powered with innovation. Filled with our editors’ trusted voices providing the most

shareable breaking beauty trends, original reporting and product showcases.

NewBeauty has educated and empowered women to make better beauty decisions through diverse, multi-channel platforms. From learning to sampling and buying, NewBeauty remains the

definitive authority on all things beauty.

500KQuarterly Print Audience

2015 MEDIA KIT

6MILTotal Audience Annually

2.3MILDownloads YTD

facebook.com/newbeautymagazine

@NewBeauty

instagram.com/newbeauty

pinterest.com/newbeautymag

youtube.com/newbeautymag

plus.google.com/+newbeautymagazine

CONNECT

| 20

15

Newsstand 350,000

Subscriptions 30,000

Controlled Circulation (Exclusive Private Airports, Spa, Salon, Medical ) 120,000

Total Circulation 500,000

DISTRIBUTION: QUARTERLY

Median Age 39

Median HHI $197K

Gender - Female/Male 97% / 3%

Education - Any College 84%

Employment Status - Employed 77%

Marital Status - Married/Single 67% / 33%

Children in HH 43%

DEMOGRAPHICS

GFK MRI NEWBEAUTY READER STUDY 2014. GOOGLE ANALYTICS NOVEMBER 2014.

| 20

15

Median Age 35

Gender - Female/Male 93% / 7%

ONLINE DEMOGRAPHICS

Average Monthly Unique Visitors 350K

Average Monthly Page Views 1,199,629

METRICS

GOOGLE ANALYTICS NOVEMBER 2014.

| 20

15

NATIONAL RATES 1x 4x 8x Full Page $36,836 $33,151 $31,495

Cover 2 $42,204 $41,882 ___Cover 4 $46,044 $41,411 ___1/3 page* $22,100 ___ ___

Product Information Page (Not subject to frequency discounts)

Full B/W page $18,418 ___ ___2 full B/W pages $31,311 ___ ___1/3 B/W page $14,734 ___ ___

*Must run in conjunction with a full page ad, limited availability per issue

NOTES

All rates are gross: 15% commission is allowed to recognized advertising agencies.

Rates referenced are valid for Winter-Fall 2015 issues only.

Cover Placement: Cover 2 not sold separately. Advertisement must run in conjunction with a full page ad.

Premium Placement: Information and rates are available upon request. Space reservation for premium positioning must be confirmed four weeks prior to listed space close dates.

Insert/Special Units: A limited number of special units such as inserts, gatefolds, bookmarks, etc. are available and subject to acceptance. Information and rates available upon request.

No charge for bleeds.

Payment Terms: net 30 days

| 20

15

MATERIAL SPECIFICATIONS

To avoid additional production charges, please have your ad designer review the following guidelines prior to sending your ad. Any materials submitted must be clearly labeled with your company’s name. DO NOT E-MAIL YOUR FILE. PLEASE SEE OUR AD PORTAL INFORMATION AT THE BOTTOM OF THE PAGE.

FILE FORMATS: NEWBEAUTY® ads must be submitted as FINAL HIGH-RES CMYK PDFS. All PDF files must meet PDF/X-1A standards at 300 dpi. Spreads must be submitted as two single page PDF/X-1A files. Link all high-resolution images and fonts in the native application file before creating the PDF. All fonts must be fully embedded (no subsets) in the PDF document. All files must be CMYK, we do not accept RGB. All RGB files will be converted which may cause color shifts and Publisher will not be responsible for color reproduction. NewBeauty® also supports files created in QuarkXpress, Adobe Photoshop, Illustrator or InDesign. All files should be collected with fonts and images. Rates referenced are 2014 rates.

IMAGE RESOLUTION: High-res images (including logos) must be a minimum of 300 DPI AT FINAL SIZE (PLACED IN LAYOUT). Do not resample a file larger than its original size.

* NOTE Type created in bitmap program, such as Photoshop, can look jagged or fuzzy. Type should be done in a layout application such as Quark or InDesign. If fonts need to be emailed they must be compressed. PC fonts are unacceptable.

IMAGE FORMATS: Images must be saved as a TIFF or EPS format in CMYK. If an image needs to be converted to CMYK, NewBeauty® will not be responsible for color reproduction.

COLOR SPECIFICATIONS: When choosing colors, use only Process Colors chosen from samples for coated stocks. Specifying Pantone colors in your applications can produce inaccurate results. DO NOT USE SPOT COLORS.

SUPPLY PROOF: Our printer requires SWOP CERTIFIED proofs. If a SWOP CERTIFIED proof is not provided, NEWBEAUTY® will output one for a charge of $95 PER PAGE. If you require your own copy proof, there will be a charge of $190 TO OUTPUT TWO PROOFS.

* NOTE Non-SWOP certified proofs are not necessarily accurate as they are made from different calibrations, inks and papers.

Ad sizing requirements are listed below make sure to ALLOW FOR BLEED (.25 inches beyond trim).

FULL PAGE:

DIMENSIONS

TRIM SIZE 9” x 10.875”

BLEED SIZE 9.5” x 11.375”

LIVE AREA 8” x 9.875” (Keep all text within this area)

TEXT AREA MARGINS

TOP .5” BOTTOM .5” SIDES .5”

Bleed area must be .25 inches beyond trim

TEXT AREA

SPREAD (TWO SINGLE PAGES):DIMENSIONSTRIM SIZE 9” x 10.875”

BLEED SIZE 9.5” x 11.375”

LIVE AREA 8” x 9.875” (Keep all text within this area)

TEXT AREA MARGINS

TOP .5”BOTTOM .5”SIDES .5”

Bleed area must be .25 inches beyond trim

TEXT AREA

TEXT AREA

ADDITIONAL FEES *DESIGN FEES may applyThere is a minimum $250 ALTERATION FEE for ads not provided per the above specifications.

All files created by NewBeauty® are for NewBeauty® use only. An additional fee of $1,000 will be charged to use files outside of NewBeauty® magazine.

PLEASE SEND SWOP CERTIFIED PROOFS TO:

Jessica Nolan NewBeauty Magazine 3651 NW 8th Avenue, Suite 200 Boca Raton, FL 33431

CONTACT AND AD PORTAL INFORMATION: National: Jessica Nolan, Marketing Manager 561-961-7646 [email protected]

Ad Portal: http://ads.sandowmedia.comAll ads must be submitted through the Ad Portal.

| 20

15

DIGITAL SPECIFICATIONS

FLASh REqUIREMENTSIf you would like to send an ad in Flash format:

+ Submit the .swf, .fla, and all fonts used to create the ad.+ It must have an accompanying .gif or .jpg as backup.+ The top layer must contain an invisible, ad-sized button

with the following actionscript associated with the button: Clicktag instructions

on (release) { getURL (clickTAG, “_blank”); }

• The actionscript needs to be EXACT. An extra quotation mark or comma will cause errors.

• Version Flash 9 or previous.

SUBMISSION INSTRUCTIONS + All web and newsletter assets are required to be uploaded to http://ads.sandowmedia.com

+ Follow the instructions on how to upload a “web asset”.

FOR MORE INFORMATION ABOUT MATERIAL REQUIREMENTS OR SUBMISSION, GO TO ADS.SANDOWMEDIA.COM, CONTACT YOUR ACCOUNT MANAGER, OR EMAIL CAROLINE DAVIS: [email protected]

NEWBEAUTy.COM

Display aD DiMensions ForMat size

Homepage Hero 765 x 302 .gif, .jpg 40kb max

Small Square Companion 214 x 234 .gif, .jpg, .swf 40kb max

Leaderboard* 728 x 90 .gif, .jpg, .swf 40kb max

Right Rail Banner* 230 x 468 .gif, .jpg, .swf 40kb max

Mid-Page Banner* 700 x 350 .gif, .jpg, .swf 40kb max

Welcome Interstitial* 640 x 480 .gif, .jpg, .swf 40kb max

Slideshow Interstitial 569 x 500 .gif, .jpg 40kb max 300 x 250 .gif, .jpg 40kb maxNavigational Dropdown 133 x 181 .gif, .jpg 40kb max

*Flash accepted. Welcome interstitial and navigational Dropdown creative has to be approved.

NEWBEAUTy.COM MOBILE

Display aD DiMensions ForMat sizeLoading Page* 640 x 960 .gif 800kb max*1.2 second max animation time

NEWBEAUTy PRODUCT PICKS NEWSLETTER

Display aD DiMensions ForMat size

Square Image* 335 x 235 .gif, .jpg 40kb max

*Must be silhouettte.

vIDEO

pre-roll DiMensions ForMat size

10-12 Seconds 1080 x 1920 HD .mov No Max

NEWBEAUTy WEEKLy NEWSLETTER

Display aD DiMensions ForMat size

Skyscraper Banner 160 x 600 .gif, .jpg 40kb max

| 20

15

THE AWARDS ISSUE WINTER/SPRINGNewBeauty reveals the year’s best, voted on by industry experts, readers and our editors.  Biggest beauty trends—experts weigh in on everything from color cosmetics and hair care, to powerful ingredients and the staying power of treatments. “Beauty Through the Decades,” Industry Changers and Innovators—who/what has shaped/changed the beauty industry forever.  Plus: Celebrate NewBeauty’s 10th anniversaryAd Close: October 31, 2014On Sale: December 30, 2014

THE MAKEOVER ISSUE SPRING/SUMMEROur most dramatic makeovers ever! Chock full of stunning before and after images —from the simplest hair and makeup revamps to life-changing transformations. Smart skin care—products that target specific needs. Beauty Lines created by celebrities, and a closer look at how celebrities age. The Right Exfoliating agents —for your body and skin type.Ad Close: February 3, 2015On Sale: March 31, 2015

THE BEAUTY ESSENTIALS ISSUE SUMMER/FALLBeauty Breakthroughs that have changed the industry, Fake your favorite hair look, 10 Products that will change your life, Up and coming beauty experts— the superstars on our radar. Hot and cold beauty products that you can feel working, Supercharged hair care and what you need to know now (that you won’t hear about anywhere else.)Ad Close: May 5, 2015On Sale: June 30, 2015

THE INNOVATIONS ISSUE FALL/WINTERNew hair innovations and discoveries that combat old problems, Plant-based stem cells—what they are and how they work, 10 Formulations You’ve Never Heard Of. Extreme vs. Natural looking fillers, A Behind the Scenes Look—what keeps the hair and skin of TV stars picture-perfect on set.Ad Close: August 4, 2015On Sale: September 29, 2015

*titles and content subject to change.

2015 EDITORIAL CALENDAR

| 20

15

ADvERTISING

Steffanie Attenberg [email protected] (561) 961-7707

General Advertising [email protected] (561) 961-7698

MARKETING & DIGITAL

Elise Wood [email protected] (561) 961-7795

PRODUCTION

Jessica Nolan [email protected] (561) 961-7647

SALES

Andrea Martin [email protected] (760) 634-1500

Catharine Meketa [email protected] (917) 934-2855

Louise Coolick [email protected] (917) 934-2821

PRESS

Amaiya Davis [email protected] (917) 934-2958

DIGITAL AD SERvICES

Caroline Davis [email protected] (917) 934-2822

EDITORIAL

Liz Ritter [email protected] (561) 961-7705

CONTACTS

SANDOW CORPORATE HQ3651 NW 8th Avenue

Suite 200Boca Raton, FL 33431

(561) 961-7600

SANDOW GLOBAL HQ1271 Avenue of the Americas

17th FloorNew York, NY 10020

(917) 934-2800

Vp, Group publisher

Vp, strategic Marketing

Marketing Manager

spa advertising Director

Beauty advertising Director

Beauty advertising Director

Communications assistant

advertising operations Manager

Managing editor