Stephanie Alabi

Mission Statement

Deadlines is a fresh, new Indie Rock music magazine that is written for females that are interested in the Indie Rock music genre. It will be distributed every month in newsagents, supermarkets and music stores that could sell the magazine to the target audience. It will also be available to purchase online on the ‘Deadlines’ website for those who are unable to get to the distributing shops. The magazine will cost £3.00 in stores and £1.99 online but readers will also have the option of subscribing yearly on deadlinesmagazine.co.uk so they can receive the magazine as soon as it is available. If the readers subscribe they will be automatically put onto the magazine’s mailing list which will email them every time something new arises with the magazine.

The website will feature a more in-depth look into the magazine and will also offer my audience the opportunity to interact with other people that read the magazine. The website will also offer my audience extra information on indie rock festivals, where to buy tickets and the ability to buy other merchandise that couldn’t be offered in the actual magazine.

My magazine will feature articles about famous Indie Rock artists who talk about their careers or how they got into the music industry e.g, Birdy, The Civil Wars. Deadlines will also feature reviews on different Indie Rock music albums as well as interviews with aspiring artists. There will also be topics in the magazine giving advice to the readers and giving them tips.

Deadlines will deliver to my target audience information about Indie Rock artists that they like, encouragement and advice on problems that they may be having and also a form of entertainment for them to use when they are bored or looking for something to read. My magazine will also give my audience advice on problems that they may have and where they can find extra help in overcoming these problems.

The magazine encourages the success of the Indie Rock genre as it has grown in this generation. Deadlines believes that Indie Rock music has progressed as of late compared to other Paramore more famous/mainstream genres of

Stephanie Alabi

music such as Pop or Hip Hop and that there are many more artists for this genre than there has been before. I believe that the Indie Rock music genre is growing in popularity as recently there has been an increase in the amount of Indie Rock songs played on the radio and put onto highly regarded music charts such as iTunes.

The style of my magazine is fun and modern as the Indie Rock genre usually is for the adolescent generation. The main reader of Deadlines is a girl in their late teens/early twenties that can be confident yet quiet and knows the path they want to take in their life. They can be unique but also traditional and they admire the alternative side to Indie Rock music but appreciate the edgy rock side of it too.