FILE #4The Four Cornerstones of

Marketing 3.0

MISSION M3BBig Dog Innovations’ mission to get each part of the

MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing

executives – WORLDWIDE – who are highly desirous of INNOVATING their marketing models.

ACCESS AND/OR SUBSCRIBE TO ALL FILES IN THIS SERIES AT: HTTP://WWW.BIGDOGINNOVATIONS.COM/MISSIONM3B

The Four Cornerstones of Marketing 3.0

• Innovative marketing executives are achieving unprecedented rates of conversions by deploying the “Four Cornerstones of Marketing 3.0”

• These four cornerstones are:1. Increased instances of

dialogue

2. Done across all media formats

3. The capture & proactive reaction to that dialogue

4. Measurement & refinementof your cross-mediamarketing efforts

Cross-Media CTA“Call to Action”

OptimizedLanding

Page

The Four Cornerstones of Marketing 3.0#1 Increased Instances of Dialogue

#1 Continued…

The Four Cornerstones of Marketing 3.0#1 Increased Instances of Dialogue

CTA“Call to Action”

[Call Center]

Purchase

Event Registration

Feedback/R&D Survey

PDF Download

Newsletter/Email List Sign-Up

Cross-Media

The Four Cornerstones of Marketing 3.0#2 Done Across All Media Formats

CTA“Call to Action”

OptimizedLanding

Page

#2 Continued…

Tag: A

Tag: B

Tag: C

Centralized Database /Automated Marketing System

Cross-Media

OptimizedLanding

Page

AnalyticsPlatform

“Call to Action”

CTA

The Four Cornerstones of Marketing 3.0#3 The Capture &

Proactive Reaction to That Dialogue

#3 Continued…

OptimizedLanding

Page

“Call to Action” Thank-You

Page

“If-Then-Else” Follow-

Up Email

Marketing Rep

(Notification and/or Action

Email)

2nd TouchFollow-Up

Email

CTA

The Four Cornerstones of Marketing 3.0#3 The Capture & Proactive Reaction

to That Dialogue

MediaFormat(s)(Outbound &

Inbound)

#3 Continued…

Landing Page

Thank You Page

Follow-UpEmails

(based on responses)

Second Touch Email

1 2 3 4

The Four Cornerstones of Marketing 3.0

#3 The Capture & Proactive Reaction to That Dialogue(A Real World

Example)

#3 Continued…

#3 Continued…

#3 Continued…

#3 Continued…

Landing Pages – Traffic by Media Type, Ad, or Specific Touch; Page Link Clicks; Conversions; Leads; & Web Form Responses

Social Media – Followers/Connections, Engagement, “Likes,” Sharing, Link Clicks, Video or Photo Views, Conversions, Leads, & Mentions

Website – Traffic, Keywords, Bounce Rate, Page Visits, Conversions, Backlinks

Sales/Revenue

Email – Subscription Conversions, Open Rates, Click-Through Rates, & Leads

Blog – Views, Interaction, Subscriber + CTA Conversions, & Sharing

Search Engine Ranking

The Four Cornerstones of Marketing 3.0#4 Measurement & Refinement of

Your Cross-Media Marketing Efforts

Typical Results from Deployment of the Four Basic Cornerstones of

Marketing 3.0

In this changed media world with increased instances of online or digital media

communications, the opportunity for new outcomes is becoming more and more common.

Levels of this type of achievement initiate from new strategies and “new questions” – all part of the integrated “smart media”

world we live in today.

To follow the Marketing 3.0 Blueprint,

visit www.BigDogInnovations.com/MissionM3B

where you can access and/or subscribe to all of the past and future content

files in the MISSION M3B series, published within

the ongoing Marketing 3.0 Weekly blog.

The Big Dog Innovations Approach to the New World of Marketing – Marketing 3.0

Marketing Strategy

Marketing Infrastructure

Marketing Implementation

Marketing Communications

Logistics

Marketing Measurement & Refinement

Achievements: Increased Conversion Rates. Lowered Costs of Acquisition. Higher Levels of Customer Intimacy. Better Overall Insight Into Marketing Performance.

Contact us today for a discussion on what an updated marketing plan – optimized for the new world of “Marketing 3.0” – might look like for your organization specifically.

Peter WintersPresident

pwinters@bigdoginnovations.com

Jackie CrinoChief Marketing 3.0 Officerjcrino@bigdoginnovations.com

www.BigDogInnovations.com