mission impossible rapdd 2013 - the results

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Mission Impossible? This Program Just Might Self-Destruct in 5 Years

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Page 1: Mission impossible rapdd 2013 - the results

Mission Impossible?

This Program Just Might Self-Destruct in 5 Years

Page 2: Mission impossible rapdd 2013 - the results

Welcome to JAAARJust About Anywhere Association of REALTORS(R)

Page 3: Mission impossible rapdd 2013 - the results

Education Task ForceChanging the World of Education

Page 4: Mission impossible rapdd 2013 - the results

The Mission

• Propose & Answer Critical Questions about the direction of the Education program at JAAAR

• Develop a 1:2:3 Year Strategic Plan for the Education Department at JAAAR

• Present & Acquire Approval from the JAAAR BOD

Page 5: Mission impossible rapdd 2013 - the results

The Situation

• Like many associations, JAAAR had great years in the early to mid-2000’s

• Membership has begun to stabilize after several years of decline (still down 34% from the highest membership count)

• BOD is concerned about the financials of the Education Department (negative for the past 3 years)

Page 6: Mission impossible rapdd 2013 - the results

The Situation

• During the “glory” days, there were surpluses

• The surpluses generated/funded many new initiatives in the Education Department and elsewhere in JAAAR

• BOD & Committees are leery of taking things off the “buffet” for fear of losing members

Page 7: Mission impossible rapdd 2013 - the results

The Situation

• 4 years ago, JAAAR launched all new online education partnerships & saw huge increase in online revenue

• Since the launch, online revenue has leveled

• BOD approved a member week offering free CE to all members

• This member week event is held 2 months prior to license renewal

Page 8: Mission impossible rapdd 2013 - the results

The Situation

• Competition for the education dollar has increased significantly

• The “Real Estate Commission” has instituted 1 or 2 mandatory classes (changing on an annual basis)

• The state association has developed a strategy to provide these mandatory classes statewide at large events

Page 9: Mission impossible rapdd 2013 - the results

The Situation

• JAAAR has maintained a “club house” approach to offering live CE: meaning smaller class sizes, more often to encourage members to come to the association office

• The education staff was reduced 2 years ago by 1/3

Page 10: Mission impossible rapdd 2013 - the results

The Situation

• All instructors are paid contractors

• JAAAR does not pay instructors for course development time and thus does not own the course

• JAAAR Marketing Team has been assigned several other priorities with no addt’l staff

• The training facility was last updated 10 years ago

Page 11: Mission impossible rapdd 2013 - the results

3 Directives

Page 12: Mission impossible rapdd 2013 - the results

Profit vs Benefit

Challenges Financials

Page 13: Mission impossible rapdd 2013 - the results

Profit Centervs.

Member Benefit

Directive 1

Page 14: Mission impossible rapdd 2013 - the results

Directive 1

1’s - Profit Center2’s - Member Benefit

Page 15: Mission impossible rapdd 2013 - the results

Directive 1

Identify the Pro’s & Con’s of your

Assigned Approach

Page 16: Mission impossible rapdd 2013 - the results

Directive 1: The Vote

Page 17: Mission impossible rapdd 2013 - the results

Challenges In Education

Directive 2

Page 18: Mission impossible rapdd 2013 - the results

Directive 2

Blue = Marketing

Red = Generational

Yellow = Value Proposition

Green = Adv. Education

Page 19: Mission impossible rapdd 2013 - the results

Directive 2

Identify the +’s and Δ’s of Your Assigned

Challenge

Page 20: Mission impossible rapdd 2013 - the results

Directive 2: The Vote

Page 21: Mission impossible rapdd 2013 - the results

Financials

Directive 3

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Directive 3

North – Current Club House ModelEast - $49 Unlimited CE paid by all South – Combine Current Model

with Large EventsWest – Dues Increase while offering

Mandatory Hours at No Charge

Page 23: Mission impossible rapdd 2013 - the results

Directive 3

Identify the +’s & -’s along with sustainability

of your assigned Funding Approach

Page 24: Mission impossible rapdd 2013 - the results

Directive 3: The Vote

Page 25: Mission impossible rapdd 2013 - the results

Next Steps

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Step 1 - Data Gathering

• In Your Sub-Group: Determine what data/info you already have at hand

• In Your Sub-Group: Determine what other data/info would like to have before formulating recommendations

• In Your Sub-Group: Determine what questions you might have for the other Sub-Groups

Page 27: Mission impossible rapdd 2013 - the results

Step 2 - Recommend

• In Your Sub-Group: Formulate Recommendations

• In Your Sub-Group: Determine if the recommendation should be for Year 1, Year 2 or Year 3

• In Your Sub-Group: Note if any of your recommendations could include another Sub-Group

Page 28: Mission impossible rapdd 2013 - the results

Step 3 - Reconvene

• As a Task Force: Review all the recommendations

• As a Task Force: Rank in order of importance/priority

• As a Task Force: Assign a time (Year 1, Year 2 or Year 3) to each recommendation

• As a Task Force: Determine the final list

Page 29: Mission impossible rapdd 2013 - the results

Step 4 - Present

• Task Force Chair, Ed Director & Facilitator develop the draft recommendation.

• Same 3 meet with CEO; CFO; Current President

• Present and ask for a motion on the recommendations at the BOD

Page 30: Mission impossible rapdd 2013 - the results

Step 5 - Implement

Page 31: Mission impossible rapdd 2013 - the results

Step 1 - Data

Your Assignment Today

Page 32: Mission impossible rapdd 2013 - the results

So How Did This Turn Out?

Real World Case

Page 33: Mission impossible rapdd 2013 - the results

Business Model

Function as a Member Benefit but run like a

business.

Page 34: Mission impossible rapdd 2013 - the results

Year 1

• Review current & consider expanding Broker Curriculum

• Reconsider Pricing Model for Future Years

• Review Curriculum for Variety of Topic & Interactivity

• Develop a revised staffing model for Education Department

Page 35: Mission impossible rapdd 2013 - the results

Year 1

• Develop an Experience Level Rating for All Current Courses

• Launch a revised Deliver Model (combo of club house and large events)

• Launch an Education Competition Response Task Force

Page 36: Mission impossible rapdd 2013 - the results

Year 2

• Launch revised curriculum (including experience ratings)

• Launch revised pricing model

Page 37: Mission impossible rapdd 2013 - the results

Year 3

• Develop a business case/model for products and consulting to other associations

Page 38: Mission impossible rapdd 2013 - the results

Member Benefit Investment

The task force supports operating Education as a member benefit. However, what portion of dues dollars should be allocated to subsidize in the event of negative revenue to expense stream for the department?

The task force would seek a $6-$8/per member cost allocation at year end.

Page 39: Mission impossible rapdd 2013 - the results

Overwhelmed?•We will capture and share the

work the Sub-Groups have done today

• I will place a copy of this on SlideShare for you to refer to once you get back to the office

• I am offering 15 minute 1:1 sessions starting at 7:30 tomorrow. See me to sign-up!

Page 40: Mission impossible rapdd 2013 - the results

Thanks!Dwayne Care | 410.790.4628 | [email protected]