In 2014, thousands of US troops will return to their homes

and their families. The Exchange has been by their side down range during war

and now the Exchange will continue to be

there for them as they are…Homeward Bound.

The Exchange has developed a year-long campaign

that ties together all marketing platforms to go above

and beyond-creating a new emotional connection with

returning troops and their families.

MISSION

Build on ourEmotional Connection

OUR PLAN

Connect Your Brand

Provide Significant

Promotions And Savings

Deliver A Sincere Thanks

Our Valued

Customer

Build on ourEmotional

Connection

Deliver A Sincere Thanks

Connect Your Brand

Significant PromotionsAnd Savings

• Tell their Story and use their Pictures and Video

• Identify our tie with them – We go where you go!

• We are part of the Military Family

• Plain and Simple – “Thank you for your Service”

• Acknowledge Sacrifice by Families

• Welcome them Home

• Welcome Home Events

• Highlight of our Strategic Partners

• Tell your story of commitment to Military

• Value of your Brand

• Create an emotional tie to your products

• Contests and Monthly Giveaways

• Homeward Bound Weekly Savings

• Year Long Momentum

• Maintain their relationship with the Exchange

OUR PLAN

How Can YOU Be Involved?

• Put together a Promotional Package• Develop an Ad Campaign• Identify Your Story – Hiring Veterans, Savings for Military, Your Employee

Commitment to Military• Share with us your ideas!• Could you Support Installation Welcome Home Events?• Can we offer new products as a Military only special• Brainstorm how you can demonstrate commitment to Military• Work with Buyers to identify promotion opportunities, product launches, ad

campaigns, marketing materials, celebrity endorsements, etc. that could be tied to this campaign

• Set up a formal plan, or be more event driven

Here is how YOU can be involved

Sponsorship Sample PackagesGold Sponsor $50,000

• PRINT – Full Page Tribute Ad in Exchange Worldwide Tabloid • PRINT – “Bound for Savings” Feature Item• PRINT – Full Page Tribute Ad in Exchange Couponer• PRINT – Full Page Tribute Ad in Stars & Stripes• PRINT – Military Star Statement Ad Tribute• DIGITAL – 30 Second EXTV TV Spot• DIGITAL – 30 Second EXRN Radio Spot• DIGITAL – Theater Ad $6,352• INTERNET – Home Page Rotation Banner Sponsor• INTERNET – Military Star Home Page Tribute Banner• SOCIAL – Facebook Wall Premium• SOCIAL – Salute to Your Service• ADDITIONAL – Truck Wrap Tribute

Total Package Value = $102,298

$37,500$4,166$10,000$7,052$3,000$6,028$4,700$6,352$2,500$500$5,000$500$15,000

Silver Sponsor $25,000

• PRINT – Half Page Tribute Ad in Exchange Worldwide Tabloid • PRINT – “Bound for Savings” Feature Item• PRINT – Half Page Tribute Ad in Stars & Stripes• DIGITAL – 30 Second EXRN Radio Spot• DIGITAL – Theater Slide• INTERNET – Brand Tribute Banner• INTERNET – Military Star Home Page Tribute Banner• SOCIAL – Facebook Wall Post• SOCIAL – Salute to Your Service• ADDITIONAL – Truck Wrap Tribute –Shared Vendor Sponsor

Total Package Value = $43,610

$18,750$4,166$3,526$4,700$1,958$1,500$500$3,000$500$5,000

Sponsorship Sample PackagesBronze Sponsor $10,000

PRINT – Footer Tribute Ad in Exchange Worldwide Tabloid PRINT – “Bound for Savings” Feature ItemDIGITAL – Theater SlideINTERNET – Brand Tribute BannerSOCIAL – Salute to Your ServiceADDITIONAL – Truck Wrap Tribute –Shared Vendor Sponsor

Total Package Value = $18,124

$7,500$4,166$1,958$1,500$500$2,500

Event Sponsor $5,000

PRINT – Local Advertising + Promotional Banner + Signing PRINT – Local Advertising in Base Paper PROMOTIONAL – Product Demo, Tasting, SamplingPROMOTIONAL – “Bound for Savings” Feature Display SpacePROMOTIONAL – Local Feature Press ReleaseDIGITAL – Local Radio Ad at Participating LocationINTERNET – Banner Ad on Store PageSOCIAL – Event Post Total Package Value = $6700

$1,500$500$1,000$1,500$500$100$1,500$100

Visit shopmyexchange.com/doingbusiness to

be a part of Homeward Bound Celebration.

• Become Part of Welcoming Home and Serving Those Who Serve

• Open to Your Ideas - We want you to tell your story

• We have been with them as they served and we are with them as they return

• Create Lifetime Loyalty to Your Brand and Products