miss thrifty
TRANSCRIPT
got press?
@miss_thrift
y#finco
n 2013
Image credit: Special Collections Research Center GW#fincon 2013
@miss_thrifty
www.miss-thrifty.co.uk
@miss_thrifty
2008…
@miss_thrifty
2009-2012
@miss_thrifty
…2013
@miss_thrifty
“A very particular set of skills; skills I have acquired over a very long career.”
@miss_thrifty
@miss_thrifty
@miss_thrifty
the prequel
@miss_thrifty
@miss_thrifty
press & publicity: why?
Image credit: Leo Reynolds.
@miss_thrifty
1. traffic & subscribers
@miss_thrifty
2. paid opportunities
@miss_thrifty
3. SEO benefits
@miss_thrifty
great media coverage in 10 steps
@miss_thrifty
1. it’s all about YOU
@miss_thrifty
@miss_thrifty
dooce.com
@miss_thrifty
2. Be accessible
@miss_thrifty
3. look the part
@miss_thrifty
4. stamp your site with authority
@miss_thrifty
5. be found
Google Keyword PlannerWordtracker
title tag
snippet
@miss_thrifty
6. know your limitsIm
age
cred
it: P
roct
or A
rchi
ves
@miss_thrifty
7. databases r us
1. www.helpareporter.com2. www.prnewswire.com/
profnet3. www.experts.com4. www.expertclick.com5. www.expertengine.com6. www.muckrack.com7. www.themediagraph.com8. www.gorkana.us9. DIY!
Image credit: IM
LS DCC
@miss_thrifty
8. be pitch perfect
@miss_thrifty
@miss_thrifty
9. deliver Im
age Credit: Marine Corps Archives
@miss_thrifty
10. aftersales
@miss_thrifty
thank you…
…any questions?
Image credit: N
orth Carolina Digital…