MIS used in Cadbury

Group members

Rabia Noor

Rida fatima

Nimra Imran

Presented to

Prof Kamran

INTRODUCTION OF ORGANIZATION

Cadbury is a fully owned subsidy of Kraft Foods Inc.The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.

It is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries.

Our core purpose "make today delicious" captures the spirit of what we are trying to achieve as a business.

Operations Strategy

Mission: Cadbury’s mission statement says simply: ‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered.

Vision: to be the World’s biggest and best Confectionery Company

Core Values: Performance, Quality, Respect, Integrity and Responsibility

objectiveTo Survive in the market.Have loads of stores and warehouses worldwideAchieve revenue growth of 20% per yearIncrease earnings by 15% annuallyIncrease dividends per share by 7% per year.Increase net profit margins 8% to 4%.

Origin of Cadbury

Cadbury is the brain child of

John Cadbury

Starting in form of grocery

business in Birmingham in

1824

In 1853, Cadbury became

the confectioner to the

British Crown.

In 1860, Richard and

George took command and

expand it further.

Today Cadbury operate

Globally

John Cadbury

CEO

CHAIRMANOF THEBOARD

DIRECTORS

SALES CFO HUMAN RESOURCES

LEGAL ANDSECRETARY

SCIENCE

AND

TECHNOLOGY

INTRODUCTION OF DEPARTMENT

There are many different functional departments all

created to help the company in its organizational methods.

Marketing and Sales Finance Administration and IT support Operations Research and Development Production Customer Services Human Resources

MIS DEPARTMENT

MIS activities and strategies result in making products available that satisfy customers.Focus on what the customer wants is essential to successful marketing efforts. The customer-orientation must also be balanced with the company's objective of maintaining a profitablevolume of sales.MIS department provides effective information for better decision making.

Functional aspects of MIS

PRODUCTS OF CADBURY

Bars

Cakes and biscuits

Boxes bags and tins

Drinks

Ice creams

Desserts

PRODUCT PLANNINGAND

DEVELOPMENT

Role of Information Systems in a Cadbury

Cadbury invest in information systems in order to:

Achieve operational excellence.

Develop new products & services.

Attain customer intimacy & service.

Improve decision making.

Promote competitive advantage.

Ensure survival.

Systems used in Cadbury

Problem solving process in Cadbury

Problems faced by Cadbury

Market Concentration & CompetitionBarriers To EntrySupplier PowerBuyer PowerSubstitutes

Problem solving process

Cadbury’s Market Position and Competitive Environment

Participates in the Global Competitive

Marketplace

Flow Chart of Process Analysis at Cadbury

Research

& Design

Product

launchProduction

Modificatio

ns

Consumer

trials

Ingredients

& recipes

Production

processesPackaging

Testing

MIS in maintaining labor force

Core labor rights and dignity at work:

Respect the rights of employees so that they can work with devotion.

Children are employed only under circumstances which protect them

from physical risk and do not disrupt their education.

Not tolerate any form of harassment in the workplace.

Health and safety in the Workplace:

Healthy and safe work environment for each employee.

Fair remuneration:

Working hours and remuneration are reasonable and comparable to

those offered by similar companies.

Capacity Planning in Cadbury

Three broad classes of Capacity Planning

Lead strategy

It is adding capacity in anticipation of an increase in demand. It is an

aggressive strategy with the goal of luring customers away from the

company's competitors.

Lag strategy

This is a more conservative strategy. It decreases the risk of waste.

Match strategy

It is adding capacity in small amounts in response to changing demand

in the market. This is a more moderate strategy.

Just in time benefits for Cadbury

Reduce cost

Improve the productivity

Improve the competitive advantage

Improve job satisfaction

Cadbury Supply Chain

Raw Material from

Farming

70 %

Ghana

30 %

Other

Locations

Manufacturing and

Packaging

Sales and

Distribution

Cadbury

Manufact

uring

Plants

Cadbury

Owned

Stores

Wholesale &

Third Party

Stores

C

u

s

t

o

m

e

r

ERP

ENTERPRISE RESOURCE PLANNING is defined as a business management software, typically a suit of integrated applications that a company can use to collect, store, manage and interpret data from many business activities.

ERP applications

We are using MIS against our these competitors

NestleM&m marsHershey

CONCLUSIONIn order for Cadbury to reach the peak of achievement, the company would have to stress on the global growth of the product and this can only be achieved by effective use of management information system.

Questions…???????