mis homework 1
DESCRIPTION
GMM Z vs. True VisionsTRANSCRIPT
Homework 1ITS341 Management Information Systems
Group Member
1. Mr.Suchathit Boonnag
5422792754
2. Mr.Arnik Vephasayanant
5622800233
3. Ms.Warisa Yiamrakchat
5422792515
4. Mr.Sila Looknampet
5422791053
Outline
Background of GMM Z, True Visions, CTH and Dreambox.
Comment from the user of http://thaidreambox.bayore.net.
True Visions and GMM Z Ads.
GMM Z and True Visions prices.
GMM Z strategy.
Background of …
Background of GMM Z
Owner
GMM Grammy Public Company Limited [1]
80% market share of music business. [2]
10 Top rated satellite TV channels. [2]
Previous Name
One Sky [3]
[1] http://www.gmmgrammy.com/en/satellite.htm [2] http://youtu.be/W77YfpnBJhI [3] http://www.thairath.co.th/content/ent/247486
Background of True Visions
Owner
True Corporation Public Company Limited [4]
controls Thailand's largest cable TV provider, its largest ISP True Internetand its third-largest mobile operator True Move. [5]
Previous Name
United Broadcasting Corporation (UBC) [4]
[4] http://en.wikipedia.org/wiki/True_Visions [5] http://en.wikipedia.org/wiki/True_Corporation
Background of CTH
Owner วิชยั ทองแตง [6]
He is the 20th rated of Thailand rich people. [7]
Thairath founder and his son.[6]
Most of member Thailand Cable TV Association [6]
GMM Grammy Public Company Limited [6]
Previous Name
Cable Thai Holding Public Company Limited [6]
[6] http://th.wikipedia.org/wiki/CTH [7] http://th.wikipedia.org/wiki/%E0%B8%AD%E0%B8%B1%E0%B8%99%E0%B8%94%E0%B8%B1%E0%B8%9A%E0%B8%A1%E0%B8%AB%E0%B8%B2%E0%B9%80%E0%B8%A8%E0%B8%A3%E0%B8%A9%E0%B8%90%E0%B8%B5%E0%B9%84%E0%B8%97%E0%B8%A2
Background of Dreambox
In Thailand we used to use Dreambox for hacking the True Visions system. So we can watch the most expensive package in 300 THB.
We can use PVR (Support model) for free also.
True Visions ADs.
True Visions ADs.
True Visions ADs.
True Visions ADs.
GMM Z ADs.
GMM Z ADs.
GMM Z prices.
True Visions prices.
GMM Z strategy…1. Sell set-top box with CTH + GMM special
content (Ex: sport, music) to the new CTH customers.
2. All HD channel with many premium content from around the world.
3. Can watch all content via online + 30 days playback service depend on customers package.
4. Discount register fee for 500 THB, if the customers bring the old set-top box to changed.
5. Discount for additional service point. (โปรชาย 4)
Thank You!