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Virginia GIbson MIRA: ESTUDIO FOTOGRAFICO DE TIPOGRAFIA fotografi co de la tipografia Virginia GIbson MIRA

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A photographic study of Hispanic signage throughout central Washington state (Ephrata, Moses Lake, Ellensburg, and Yakima

TRANSCRIPT

Page 1: MIRA

Virginia GIbso

n

MIRA: ESTUDIO FOTOGRAFICO DE TIPOGRAFIA

foto

gra

fico d

e la

tip

ogra

fia

Virginia GIbsonMIRA

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Virg

inia

Gib

son

foto

gra

fico d

e la

tip

ogra

fia

MIRA

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LA

CU

LTU

RA

HIS

PAN

ATR

AD

ICIO

NA

LE

STÁ

EN

AM

ÉR

ICA

PA

RA

QU

ED

AR

SE

YE

VO

LUC

ION

AR

.

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PREEXISTING FONT

A PERFECT EXAMPLE OFAN AMATEUR ARTIST/DESIGNERTRYING TO REPLICATE A

RECREATING

A PERFECT

AN AMATURE

AN EXISTING

SLABSERIF FONT

EXAMPLE OF

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PREEXISTING FONT

A PERFECT EXAMPLE OFAN AMATEUR ARTIST/DESIGNERTRYING TO REPLICATE A

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{

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10

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}Kitsch awesomeness!

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}

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Relief

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15

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16

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For m

e, wat

ching

telen

ovela

s and

observ

ing ty

pogra

phy in

Span

ish

Are ve

ry sim

ilar sin

ce I do

n’t fu

lly un

dersta

nd the

langu

age

I am free

to enjoy t

he emotion

al exagge

ration or

compositio

n as a whole

While remaining f

ree of content

or details.

Being u

sed in e

ither

Page 19: MIRA

For m

e, wat

ching

telen

ovela

s and

observ

ing ty

pogra

phy in

Span

ish

Are ve

ry sim

ilar sin

ce I do

n’t fu

lly un

dersta

nd the

langu

age

I am free

to enjoy t

he emotion

al exagge

ration or

compositio

n as a whole

Being u

sed in e

ither

Page 20: MIRA

Boberto,

el rey d

e vaca

Muuuuu

uudel ifie

rno

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uu

I love this plaster cow that is on top of a carniceria in Moses Lake.

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Just react to letter forms in a foreign language.How does typography interact and evolve visually in a foreign language?

How do the shapes of the letters interact in comparison to English?

Spanish as a written language.

After studying many Hispanic signs, the conclusion that I have comeTo is that signage style and typographic choices in a foreign language

(Especially Spanish) is determined by the culture and location.

Resources of the business that the sign was made for. I have observed that the interaction of letter forms and the addition Accent marks such as enyas contribute a lot of beauty and rhythm of

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