mira
DESCRIPTION
A photographic study of Hispanic signage throughout central Washington state (Ephrata, Moses Lake, Ellensburg, and YakimaTRANSCRIPT
Virginia GIbso
n
MIRA: ESTUDIO FOTOGRAFICO DE TIPOGRAFIA
foto
gra
fico d
e la
tip
ogra
fia
Virginia GIbsonMIRA
Virg
inia
Gib
son
foto
gra
fico d
e la
tip
ogra
fia
MIRA
LA
CU
LTU
RA
HIS
PAN
ATR
AD
ICIO
NA
LE
STÁ
EN
AM
ÉR
ICA
PA
RA
QU
ED
AR
SE
YE
VO
LUC
ION
AR
.
PREEXISTING FONT
A PERFECT EXAMPLE OFAN AMATEUR ARTIST/DESIGNERTRYING TO REPLICATE A
RECREATING
A PERFECT
AN AMATURE
AN EXISTING
SLABSERIF FONT
EXAMPLE OF
PREEXISTING FONT
A PERFECT EXAMPLE OFAN AMATEUR ARTIST/DESIGNERTRYING TO REPLICATE A
{
10
}Kitsch awesomeness!
}
Relief
15
16
For m
e, wat
ching
telen
ovela
s and
observ
ing ty
pogra
phy in
Span
ish
Are ve
ry sim
ilar sin
ce I do
n’t fu
lly un
dersta
nd the
langu
age
I am free
to enjoy t
he emotion
al exagge
ration or
compositio
n as a whole
While remaining f
ree of content
or details.
Being u
sed in e
ither
For m
e, wat
ching
telen
ovela
s and
observ
ing ty
pogra
phy in
Span
ish
Are ve
ry sim
ilar sin
ce I do
n’t fu
lly un
dersta
nd the
langu
age
I am free
to enjoy t
he emotion
al exagge
ration or
compositio
n as a whole
Being u
sed in e
ither
Boberto,
el rey d
e vaca
Muuuuu
uudel ifie
rno
uu
I love this plaster cow that is on top of a carniceria in Moses Lake.
Just react to letter forms in a foreign language.How does typography interact and evolve visually in a foreign language?
How do the shapes of the letters interact in comparison to English?
Spanish as a written language.
After studying many Hispanic signs, the conclusion that I have comeTo is that signage style and typographic choices in a foreign language
(Especially Spanish) is determined by the culture and location.
Resources of the business that the sign was made for. I have observed that the interaction of letter forms and the addition Accent marks such as enyas contribute a lot of beauty and rhythm of