mip cancun etw market discovery session
DESCRIPTION
TV Landscape in Latin AmericaTRANSCRIPT
November 19th 2014Cancun, Mexico
Market Discovery SessionFocus on Latin America
@EurodataTV
100 territories 5500 channels
ONE contactTV Ratings
Insight analyses
Family
HistoryDrama Formats
Global TV Contents Expertise
TV content
TV Trends
Understandtoday/ Preparetomorrow
SeriesHits & success
Summary
Macro TV landscape & Contextual Background
Series: a Driving Genre in Latin America
The Strong Potential of Entertainment Brands in Latin America
Content Without Borders
Macro TV Landscape and Contextual Background
1
4
76 Countries with people meter
system 10Countries measure TV viewing on PC
.
Currency measurement evolution:
The latest & upcoming• Finland: PC viewing (April 2014) • Norway: Out of Home viewing (July 2014)• France: catch up TV (September, 29th 2014) • Netherlands: Video Total (final quarter of 2015)• UK: PC viewing (2016)
5Countries measures
OOH viewing
88 Countries
Eurodata TV Worldwide
22 Countries measure
time shifted viewing
Audience Measurements in EvolutionMacro TV landscape and Contextual Background
27/11/2014
Second Highest Level of TV Viewing Ever
6
20
13
World
Middle East*11 territories
North America3 territories
Europe43 territories
Africa**6 territories
Latin America15 territories
Asia Pacific17 territories
4:394:47
3:553:33
3:28
2:45
Based on total individuals, total day. Time shifted viewing included when measured.
* In the Middle East, only Lebanon, Israel and the United Arab Emirates have people meter systems over the studied markets. * * In Africa, only South Africa and Morocco have people meter systems over the studied markets.
3:14
4:39 4:46
3:543:32
3:28
2:41
2012 2013
Average daily viewing time per individual
2012: 3:17
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Macro TV landscape and Contextual background
27/11/2014 7
Latin America: More TV than The Rest of the World
World
3:14
Macro TV landscape and Contextual Background
Mexico
3:22
Brazil
3:37
Costa Rica
3:32
Chile
3:54
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Average daily viewing time per individual – latin AmericaWeighted averages based on the size of the total individuals universes
27/11/2014
Best Audiences of 2013 by Genre (excluding sport)
8
Entertainment
Fiction
Factual
CCTV Spring Festival attracted more than 119 million Chinese viewers.
The Eurovision Song Contestleadiin the Nordic countries(Netherlands, Sweden, Norway).
Got Talent: #1 in Georgia, Moldova, Romania and Slovenia.
The election of the Pope reaches the top of the ranking in Switzerland and Austria.
The President’s speech reached the highest scores in Ukraine and Russia.
85th Academy Awards: leader in North America with more than 34 million viewers in the USA.
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Macro TV landscape and Contextual background
27/11/2014
Fiction Back on Centre Stage….
9
Top 10 programs in 2013 by genre (excluding sport)(based on the number of occurrences in %) - 70 territories included in the analysis.
42%2012: 41%2011: 38%
FICTION2012: 21%2011: 21%
21%FACTUAL37%2012: 38%2011: 41%
ENTERTAINMENT
Soap Opera2012: 10%
6%Telenovela2012: 6%
14%
Movie2012: 13%
3%
TV Movie2012: 3%
2%
Sitcom2012: 3%
1%Cartoon2012: 2%
61%Series2012: 63%
63%News2012: 61%
21%Magazine2012: 16%
8%
Politics2012: 15%
8%
Documentary2012: 7%
0%Religious2012: 1%
13%
Event2012: 33%
36%Reality2012: 31%
31%
Game Show2012: 10%
9%
Variety2012: 13%
11%
Talk Show2012: 8%
7%
Comedy Show2012: 5%
6%
70 territories:Armenia, Australia, Austria, Azerbaijan, Belarus, Belgium (North & South), Bosnia, Bulgaria, Canada (Québec & English), China, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Estonia, Finland, France, Georgia, Germany, Greece,Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan (Kansai, Kanto, Nagoya), Kazakhstan, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Moldova, Mongolia, Morocco, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland,Portugal, Puerto Rico, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland (French, German, Italian), Taiwan, Thailand, Turkey, UAE, UK, Ukraine, USA, Venezuela, Vietnam.
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Macro TV landscape and Contextual Background
…And Dominates New Launches in Latin America
Source: Eurodata TV Worldwide / NOTA – All rights reserved
65%
15%
7%
38%
28%
47%
Originals Adaptations Imports
2014 launches in Argentina, Brazil, Mexico, Venezuela
>230Programs launched
since January 2014
64%Fiction(excl. movies)
Entertainment
23%
Macro TV landscape and Contextual Background
Series: a Driving Genre in Latin America
2
11
Caracol Internacional
Beyond love: Narco Novelas on the Rise
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Portrety Wojenne
ZDF Enterprise
Series: a Driving Genre in Latin America
Telemundo Internacional
UnivisionCommunications
Gaumont International Television
Televisa Internacional / Caracol Internacional
The Dark Widow
The Lord of the Skies
Narco
Telemundo Internacional
Telemundo Internacional
Popular Culture and Local Heritage Highlighted on the Small Screen
Series: a Driving Genre in Latin America
Rede Globo
Televisa / RTI Producciones
Telemundo Internacional
Rede Globo / Academia de Filmes
Televisa Internacional Electus International
Global Screen
Foreign Content to Enter the Latin American Market
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
A Gentleman’s Dignity
Series: a Driving Genre in Latin America
Sony Pictures Television Distribution
Disney Media Distribution
Sony Pictures Television Distribution
1001 Nights
Global Agency
A Gentleman’s Dignity
Atresmedia Television Hwa&Dam Pictures
Eccho Rights
+ 6.4% above the slot for the premiere
(All Individuals / Televen)
The Strong Potential Of Entertainment Brands in Latin America
3
15
Local Entertainment to Attract Family Audiences…
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Portrety Wojenne
ShipsBoy
The Strong Potential of Entertainment Brands in Latin America
Televisa InternacionalTV Azteca
La Hora De Los Kids
Venevision Produccion
Televisa Internacional
Caracol Televisión
Premiere
X 2.7vs. Slot
(All Individuals)
…While International Formats Keep on Travelling
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Portrety Wojenne
The Strong Potential of Entertainment Brands in Latin America
FremantleMedia BBC Worldwide/ Shine International
Fremantle Media
Strictly Coe Dancing
Sony Pictures Television Distribution
Keshet International
Shine International
Smart FaceAnything Goes
Content Without Borders
4
18
TERRESTRIAL HOUSEHOLDS SATELLITE HOUSEHOLDS CABLE SUBSCRIBERS HOUSEHOLDS IPTV HOUSEHOLDS
The Worldwide Evolution of Channel Reception Modes
UNITED KINGDOM
36%
50%
14%+13 pts
Methodology:
2013 data
Evolution between 2008 and 2013
ITALY
64%
36%
75%
14%
7%
4%
SPAIN
43%
39%
18%
LATIN AMERICA
26%
26%12%
36%
FRANCE
+20 pts
15%
29%47%
9%
UNITED STATES
+7 pts
20%
15%
52%
13%
SCANDINAVIA
+9 pts
22%
14%
56%
8%
CHINA
+13 pts
13%
26%60%
1%
INDIA
6%
43%46%
5%
GERMANY
+12 pts
+17 pts
+5 pts
Source: Digiworld by IDATE, World TV & Video Service Markets – July 2014
Content Without Borders
Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
Increase of timeshifted viewing
Tablet
76%
9%
7%
4%
PC
TV
Laptop
Smartphone
4%
13 +
Video contents watched on all devices
+27’ vs Live
+31’ vs Live
Live + Vosdal + 7 Days
Live + Vosdal + 7 Days + 28 days
Period: January-July 2014
SKO Stiching Kijdonkerzoek (Netherlands): Moving Pictures 2013Scandinavia: TNS Gallup Mobile Devices / New Media Forecasts 2013 – ZenithOptimedia / TNS Kantar Media
USA: Nielsen, Nielsen Social Guide, « Multi-Device Usage Study »
2.2 millionDaily interactions with second
screen while watching TV
Social TV is gaining ground
990 million Tweets about TV were sent by 36
million of Americans in 2013
Multi-screen Consumption is Growing…Content Without Borders
Millenials40 Million Mexicans
(1/3 population)
Growth in OTT services
…To Suit the New Media Habits of The Growing Digital Generation
15.6 million internet users
(15-34)
52% online population
15-34
13.2M
Social Media
15.4 millionUnique Visitors
56% of Social
networkers
Source: Eurodata TV Worldwide / eMarketer / INEGI / CONAPO / ComScore Media Metrix
Content Without Borders
Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
LatAm OTT are on the Increase…Content Without Borders
Yuzu
Chile
Mexico
Brazil
Singapour
USA
Colombia
Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
… and Join the Worldwide Revolution!
Scandinavia
+
…
Middle-East
Africa
Yomvi
Eastern Europe
Ivi
Asia
Iqiyi
Content Without Borders
27/11/2014 24
In 2013, the daily viewing time was 3 hours 14 minutes per individual and per day. This is the third highest world average daily viewing time ever recorded.
Content it’s the motor for television consumption on all screens.
This growing appetite for TV Viewing confirmed by the evolution of the global channels distribution
Fiction is at the heart of programming grids renewal in Latin America
Local Entertainment hits to become global
While international brands keep on travelling in the region
In a Nutshell
Eurodata TV products and reports
Themed reports
General reports
International TV trends
Key players of TV production
Sport Entertainment KidsMultiscreenSeries
World TV consumption
Thank you !