An initiative by

2011

W O RLDCELEBRATES

YET15MILLIONHECTAREFORESTS

VANISH

WILLYET15MILLIONHECTAREFOREST

S

1/3RDWILL BECUT DOWN

FORPAPERALONE

WITH OVER

115 BILLIONPAPERSHEETS

WITH OVER

115 BILLIONPAPERSHEETS

JUST USED FOR

PRINTOUTS

SO

HOWDO WE

HELP THE

FORESTS?

Will WE STOPTAKING PRINTOUTS?

WILL WE STOPTAKING PRINTOUTS?

OR TAKE

FEWER OF THEM?

BUT WHAT IF WE CAN

BUT WHAT IF WE CAN SAVE FORESTS

WHILE TAKINGALL THE

PRINTOUTS

INTRODUCING

JUST BEFORE

PRINTING

REDUCE THE FONT SIZE

BY 1

IF IT’S 11

MAKE IT 10

IF IT’S 31

MAKE IT 30

THAT’S IT

HERE’S HOW…

FONT SIZE 11 / PAGES 39

FONT SIZE 10 / PAGES 32

AN 18% REDUCTION

IN PAPER CONSUMPTION

AT THIS RATE

WE CAN SAVE

20.70 BILLIONSHEETS OF PAPEREVERY YEAR

A SIMPLE EFFORT

TO REDUCEDEFORESTATION

JOIN US

BE OUR PARTNER

FOR A

GREENER WORLD

HOW DO WE SEE OUR ASSOCIATION?TURN A NEW LEAF IN CSR ACTIVITIES BY ADOPTING MINUS ONE IN YOUR OFFICE.

SPREAD MINUS ONE AMONG YOUR EMPLOYEES AND ENCOURAGE THEM TO MAKE IT A HABIT.

HELP PROPOGATE MINUS ONE THROUGH YOUR ORGANISATIONAL CHANNELS

SMALLER FONT = BIGGER FORESTS