mint twist digital marketing services
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DIGITAL MARKETING SERVICES
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AGENDAIntroducing MintTwist
Typical Objectives
MintTwist Work
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INTRODUCING MINTTWIST25FULL-TIME
STAFF
2002
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WE WORK WITH……more than 100 large and medium-sized businesses including global brands
EXPERTS IN OUR FIELDLONG-TERM RELATIONSHIPSLOW TURNOVER OF STAFF
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OUR APPROACHTO BECOME A VALUE ADDING PARTNER TO OUR CLIENTS. TO WORK CLOSELY WITH OUR CLIENTS TO GET THE STRATEGY RIGHT AND DELIVER IT. TO COMMUNICATE OUR WORK THROUGH REGULAR REPORTS AND MEETINGS.
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TYPICAL OBJECTIVES
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CAMPAIGN OBJECTIVESINCREASE WEBSITE ENQUIRIES AND CONVERSIONS
INCREASE
BEST PRACTICES AND INTERNAL TRAINING
ESTABLISH
MAINTAIN CONSISTENT GROWTH IN HIGH QUALITY WEBSITE TRAFFICGROW
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CREATING A STRATEGYBUSINESS OBJECTIVESRESOURCESSHORT – LONG TERM OBJECTIVES AND STRATEGYCOMPETITORS
UNDERSTAND
WEBSITEBACKLINK PROFILEKEYWORDS AD NETWORKS
AUDITIDENTIFY CHANNELS AND TARGET MARKETSFOCUS ON QUALITY WORKCAMPAIGN PLAN AND DELIVERABLES
STRATEGY
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IMPLEMENTATIONINTEGRATE WITH EXISTING MARKETING TEAMCREATE QUALITY, SHAREABLE CONTENT (META RICH) AND MULTI-LINGUAL CONTENT MULTI-PLATFORM STRATEGIES
MARKETING
PAID SEARCH AND BANNER ADVERTISING PPC MANAGEMENT/ CONSULTANCY
ADVERTSCONVERSION UPDATESTECHNICAL SEOBACKLINK CLEAN-UPBUILD QUALITY LINKS
TECHNICAL
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EXAMPLE DELIVERABLESSEO ON-PAGE – REVIEW 404S, AD GROUPS, NEW CONTENT
SEO OFF-PAGE – REVIEW SOCIAL BOOKMARKING, BLOG COMMENTING, FORUM POSTING, DIRECTORIES
SEOCONTENT MARKETING – WRITE TWO ARTICLESSOCIAL SHARING ON TWO NETWORKSRESEARCH INFOGRAPHIC TOPICS
CONTENTMEET WITH MARKETING TEAM TO REVIEW PROGRESSHIGH-LEVEL MONTHLY REPORTS WITH RECOMMENDATIONS
ADVICE
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EXAMPLE PRICING MODELONE OFF PAYMENT - £6,600 2 DAYS ON SITE CONSULTANCY8 DAYS RESEARCH AND STRATEGY DEVELOPMENT
CONSULTANCY
£5,940 PER MONTH9 DAYS PER MONTHAGREED DELIVERABLES
IMPLEMENTATION
INCLUSIVE HIGH-LEVEL MONTHLY REPORT AND IN-DEPTH QUARTERLY ANALYSISREGULAR COMMUNICATION
REPORTING
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MINTTWIST WORK
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INCREASE COURSE ENQUIRIESREDUCE PPC SPEND WHILE ALSO INCREASING PAID AND ORGANIC TRAFFICESTABLISH KPIS
REGENT’S UNIVERSITY
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REGENT’S UNIVERSITYIMPLEMENTATION•Improve on-page SEO
• Technical SEO factors
• URL restructuring
•Manage PPC
•Regular content updates
•Work with internal teams
•Improve website UX and calls to action
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REGENT’S UNIVERSITY
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CREATE DIGITAL STRATEGY
EXCELIAN
IMPROVE TRAFFIC AND CONVERSIONSREDESIGN WEBSITE
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EXCELIANIMPLEMENTATION•Redesign website
•Focus on cross-sell opportunities
•Drive quality website traffic
•Create and re-purpose content
REPORTING AND REVIEW•Quarterly audits
•Growth in cross sell enquiries
•Improved online visibility
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SITE REDESIGN
SOBELL RHODES
SEO STRATEGYCONTENT REVIEW
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SOBELL RHODESIMPLEMENTATION•Relaunch website
•Review keywords and create SEO strategy
•Optimise content
REPORTING•Strategy
•Task calendar
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IMPROVE DIGITAL PRESENCEDRIVE MORE TRAFFICMULTI-LINGUAL OPTIMISATION
PALMERS LODGE
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PALMERS LODGEIMPLEMENTATION•On-page optimisation, including multi-lingual pages
•Website review with recommendations for improving conversions
•Social media campaigns – “The Great Palmers Treasure Hunt”
•Agreed deliverables and task calendar
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PALMERS LODGEREPORTING AND REVIEW•Organic traffic increased by 30% since campaign start
•International traffic increased:
• USA 20%
• Canada 42%
• Russia 64%
• China 30%
•Increased Twitter referrals by 13%
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WEBSITE AUDITCREATE DIGITAL STRATEGYDRIVE TRAFFIC TO NEW SITE
CREATIVE FORUM
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CREATIVE FORUMIMPLEMENTATION•Website audit
•On-page optimisation
•Link building and guest blogging
REPORTING AND REVIEW•Rank No.1 for “international event management companies”
•Visits up by 220%
•International traffic up by 80%
•Organic non-brand traffic up by 50%