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Copyright 2010 Defakto Group 1 Minority Mobile and Social Media Use by the Numbers Compiled May 2010 1

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Page 1: Minorities, mobile and social statistics

Copyright 2010 Defakto Group 1

Minority Mobile and Social Media Use by the Numbers

Compiled May 2010

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Page 2: Minorities, mobile and social statistics

Copyright 2010 Defakto Group 2

Minority Mobile and Social Media Use by the NumbersEveryWhereAllTheTime.com

Compiled May 2010

Photo Credit: JR_Paris

Page 3: Minorities, mobile and social statistics

Copyright 2010 Defakto Group 3

WHITES:

8 HOURS,36 MINUTES

THE AVERAGE AMOUNT OF TIME SPENT CONSUMING ANY KIND OF MEDIA:

BLACKS AND HISPANICS:

13 HOURS

PERCENTAGE OF TEENAGERS BETWEEN THE AGES OF 12 AND 17 WHO HAVE A CELL PHONE:

WHITE:

73%BLACK:

64%HISPANIC

(ENGLISH-SPEAKING):

71%

Page 4: Minorities, mobile and social statistics

Copyright 2010 Defakto Group

WHITE66%

HISPANIC19%

BLACK12%

ASIAN3%

4

17%PERCENTAGE OF

WHITE AMERICANS WHO ON A TYPICAL DAY

GO ONLINE WITH A HANDHELD DEVICE

29%PERCENTAGE OF

BLACK AND HISPANIC AMERICANS

WHO ON A TYPICAL DAY GO ONLINE WITH A HANDHELD DEVICE

PERCENTAGE OF MILLENNIALS WHO CONNECT TO THE INTERNET WIRELESSLY

WHEN AWAY FROM HOME OR WORK:BLACK: 66%WHITE: 64%

HISPANIC: 47%

U.S. BLOGGERS ARE…

Page 5: Minorities, mobile and social statistics

Copyright 2010 Defakto Group 5

SOCIAL NETWORKINGAVERAGE NUMBER OF MINUTES SPENT ON SOCIAL NETWORKING SITES:

WHITE AMERICANS: 19 MINUTESBLACK AMERICANS: 21 MINUTES

HISPANIC AMERICANS: 29 MINUTES

PERCENTAGE OF MILLENNIALS WHO HAVE CREATED A PROFILE ON A SOCIAL NETWORKING SITE:

HISPANIC MILLENNIALS: 52%WHITE MILLENNIALS: 83%BLACK MILLENNIALS: 71%

BUT78% of U.S. companies said they have not used

any social media to engage Hispanics.

ANDONLY 18% of U.S.

companies who planned to increase their

Hispanic marketing spending in the next

year.

Page 6: Minorities, mobile and social statistics

Copyright 2010 Defakto Group 6

SOCIAL NETWORKSFACEBOOK

53%PERCENTAGE OF BLACK AMERICANS WHO VISIT

FACEBOOK AT LEAST WEEKLY

52%PERCENTAGE OF HISPANIC AMERICANS WHO VISIT

FACEBOOK AT LEAST WEEKLY

71%PERCENTAGE OF ASIAN AMERICANS WHO VISIT

FACEBOOK AT LEAST WEEKLY

YOUTUBE

40%PERCENTAGE OF BLACK AMERICANS

WHO VISIT YOUTUBE AT LEAST WEEKLY

45%PERCENTAGE OF HISPANIC

AMERICANS WHO VISIT YOUTUBE AT LEAST WEEKLY

51%PERCENTAGE OF ASIAN AMERICANS

WHO VISIT YOUTUBE AT LEAST WEEKLY

WHITE83%

BLACK7%

HISPANIC5%

ASIAN5%

DEMOGRAPHICS OF TWITTER

Page 7: Minorities, mobile and social statistics

Copyright 2010 Defakto Group

SOURCES:Generation M^2: Media in the lives of 8- 18-year-olds (PDF)

Pew Research: More and More Teens on Cell Phones

Merkle: View from the Social Inbox: 2010 (PDF)

eMarketer: Marketerd Miss Hispanics on Social Sites

eMarketer: Who Blogs Now?

eMarketer: Hispanic-American Consumers Accept More E-Mail

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Page 8: Minorities, mobile and social statistics

Copyright 2010 Defakto Group 8

ABOUT DEFAKTODefakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™.

The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers.

Defaktogroup.comEverywhereallthetime.com

[email protected]@defaktogroup.com