minorities, mobile and social statistics
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Copyright 2010 Defakto Group 1
Minority Mobile and Social Media Use by the Numbers
Compiled May 2010
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Copyright 2010 Defakto Group 2
Minority Mobile and Social Media Use by the NumbersEveryWhereAllTheTime.com
Compiled May 2010
Photo Credit: JR_Paris
Copyright 2010 Defakto Group 3
WHITES:
8 HOURS,36 MINUTES
THE AVERAGE AMOUNT OF TIME SPENT CONSUMING ANY KIND OF MEDIA:
BLACKS AND HISPANICS:
13 HOURS
PERCENTAGE OF TEENAGERS BETWEEN THE AGES OF 12 AND 17 WHO HAVE A CELL PHONE:
WHITE:
73%BLACK:
64%HISPANIC
(ENGLISH-SPEAKING):
71%
Copyright 2010 Defakto Group
WHITE66%
HISPANIC19%
BLACK12%
ASIAN3%
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17%PERCENTAGE OF
WHITE AMERICANS WHO ON A TYPICAL DAY
GO ONLINE WITH A HANDHELD DEVICE
29%PERCENTAGE OF
BLACK AND HISPANIC AMERICANS
WHO ON A TYPICAL DAY GO ONLINE WITH A HANDHELD DEVICE
PERCENTAGE OF MILLENNIALS WHO CONNECT TO THE INTERNET WIRELESSLY
WHEN AWAY FROM HOME OR WORK:BLACK: 66%WHITE: 64%
HISPANIC: 47%
U.S. BLOGGERS ARE…
Copyright 2010 Defakto Group 5
SOCIAL NETWORKINGAVERAGE NUMBER OF MINUTES SPENT ON SOCIAL NETWORKING SITES:
WHITE AMERICANS: 19 MINUTESBLACK AMERICANS: 21 MINUTES
HISPANIC AMERICANS: 29 MINUTES
PERCENTAGE OF MILLENNIALS WHO HAVE CREATED A PROFILE ON A SOCIAL NETWORKING SITE:
HISPANIC MILLENNIALS: 52%WHITE MILLENNIALS: 83%BLACK MILLENNIALS: 71%
BUT78% of U.S. companies said they have not used
any social media to engage Hispanics.
ANDONLY 18% of U.S.
companies who planned to increase their
Hispanic marketing spending in the next
year.
Copyright 2010 Defakto Group 6
SOCIAL NETWORKSFACEBOOK
53%PERCENTAGE OF BLACK AMERICANS WHO VISIT
FACEBOOK AT LEAST WEEKLY
52%PERCENTAGE OF HISPANIC AMERICANS WHO VISIT
FACEBOOK AT LEAST WEEKLY
71%PERCENTAGE OF ASIAN AMERICANS WHO VISIT
FACEBOOK AT LEAST WEEKLY
YOUTUBE
40%PERCENTAGE OF BLACK AMERICANS
WHO VISIT YOUTUBE AT LEAST WEEKLY
45%PERCENTAGE OF HISPANIC
AMERICANS WHO VISIT YOUTUBE AT LEAST WEEKLY
51%PERCENTAGE OF ASIAN AMERICANS
WHO VISIT YOUTUBE AT LEAST WEEKLY
WHITE83%
BLACK7%
HISPANIC5%
ASIAN5%
DEMOGRAPHICS OF TWITTER
Copyright 2010 Defakto Group
SOURCES:Generation M^2: Media in the lives of 8- 18-year-olds (PDF)
Pew Research: More and More Teens on Cell Phones
Merkle: View from the Social Inbox: 2010 (PDF)
eMarketer: Marketerd Miss Hispanics on Social Sites
eMarketer: Who Blogs Now?
eMarketer: Hispanic-American Consumers Accept More E-Mail
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Copyright 2010 Defakto Group 8
ABOUT DEFAKTODefakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™.
The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers.
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