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INTERNSHIP PROJECT SURVIVAL AND GROWTH STRATEGIES IN A NEW AGED E- RETAILHarleen Wadhwa Roll No. 11 MFM

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INTERNSHIP PROJECT

“SURVIVAL AND GROWTH STRATEGIES IN A NEW AGED E-RETAIL”

Harleen Wadhwa

Roll No. 11 MFM

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INTRODUCTIONObjective1) To get an insight into the fledgling e-tailing industry in India.2) To get an insight into the operations of a start up in the e-

tailing industry.Sub objectives: 1a) To validate the classification of e-tailing as a sunrise sector

within India’s economy.1b) To study the apparel e tailing micro vertical within the e-

tailing industry.2a) To validate the fundamentals of an operational

management in a start-up environment.2b) To get an insight into the entrepreneurial aspect of a start-

up.

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E-tailing industry: Growing at a significant rate.

More people now trust it. Dozens of SMB s are coming up every week.

Too Many players. Different e-tailing companies provide

different flavours to the customers.

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Myglauben.com is a newly launched online portal offering a wide range of lifestyle products.

Product range includes men, women and kids apparels, accessories, home décor goods, kids toys, baby care products.

Donebynone.com exclusively design and manufacture its fashion products.

Product categories are footwear, top wear, handbags and jewellery.

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FOUNDERSMyglauben.comAjay Yadav- Director & FounderOversees the company’s technological operationsKanchan Garg- CEO & Co FounderOversees all Operational and Marketing activities.

1)WINDY - Magician in Waiting(design)

VIJAY K. MISRA

2) DHALI - Big Chief

AMARINDER DHALIWAL(Technological)

3)SPIDEY - Chief Spell Caster VIJESH SHARMA ( Marketing)

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CLIENT PROFILE

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Work ProcessWork Process

Once agreed the partner has to fill the Vendor Registration Form (VRF)

Once agreed the partner has to fill the Vendor Registration Form (VRF)

Our team prepares the catalogue of the products

Our team prepares the catalogue of the products

Display of products at our online storeDisplay of products at our online store

Endorsement of the products through e-mails, social media sites

Endorsement of the products through e-mails, social media sites

Payment on delivery

Payment on delivery

Procurement of the catalogue product:-

1st three month - on order/consignment basis

3rd month onward - buying on outright

Procurement of the catalogue product:-

1st three month - on order/consignment basis

3rd month onward - buying on outright

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MY ROLE Managing the catalogue and vendor

management functions.Actively contributing towards the

development of the company through promotions and blogging.

At Donebynone.comWork as a fashion consultant.

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My learningIndustrial learning

Understood the difference b/w e-tailing n traditional retailing

Some do both like zara, mango, forever21Some are just online fashion or retail store

like amazon.comExclusive selling of digital products- online

catalogues, e-books etc

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Organization learning People

Basic knowledge of computer, excel and social media friendly.

Culture MyG- Bored, nothing new to learn, few innovations and interaction .

Salaries are paid late. Culture DBN- Innovation & new ideas encouraged.Passionate employees.

Process Everything should be black and white.For any leave or complaint, an email is marked. Personal email ids given, passwords cant be changed.

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TechnologyMyglauben.comPowered by Martjack technology.Donebynone.comPowered by magento

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Company learningMyglauben.com Donebynone.com1) Supply Chain No warehouse, 3 rd party Has its own

warehouseLogistics.2) Customer ExpNo follow up Regular follow ups3) Social Media Promotion Does not involve much Extensive Promotions4) Delivery Committed delivery Delivery is late most of

the times 5) Focused more on getting more More focus on quality products to the site 6) Margins:-Does not gain much profit Higher profit margin

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Conclusions5 Universal Principles

1) Forcing your visitor to think is a bad idea. 2) Good UX Is Like A Perfect Movie Score3) eCommerce UX Pitfalls To Avoid• Product Detail page• The Checkout Process4) The Value Of Content And Then SoMe

5)