minnesota dgs 2016 presentation - successful cloud adoption – lessons and learnings for the risk...
TRANSCRIPT
Bob Ainsbury, Chief Operating Officer
Successful Cloud Adoption Lessons and Learnings
for the Risk Takers and the Risk Averse
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INTRODUCTION
Session Abstract: In the coming decade, several factors—an aging population, the rise of Millennials, budget shortfalls, and ballooning entitlement spending—could reshape the way government delivers services.
But the introduction of new digital technologies is likely to be the most important factor of all. Indeed, governments from Toronto to Seoul are in the midst of a historic (and frequently wrenching)transformation as they abandon analog operating models in favor of digital systems.
This presentation was given to participants of the Minnesota Digital Summit in Saint Paul on August 2, 2016.
For more information please contact: [email protected]
Copyright © 2016 GovDelivery Inc.
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IT’S ALL ABOUT YOU
A Quick Survey
1. Work/contract full-time for the
Government?
2. Are professionally focused 100% on
technologies?
3. Have active cloud project(s)?
4. Are overworked and exhausted by the
barrage of new technologies?
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ACTUALLY, IT’S ABOUT ME
1. COO @ GovDelivery
2. Building cloud solutions since 2002
3. 100% focused on Government
4. 1500+ clients
5. If truth be told – I like engineery things
the most
ShakespeareCows
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RETIRING EXPERIENCED WORKFORCE
CITIZEN EXPECTATIONS RISING
BUDGET PRESSURES TIGHTENING
UNPRECEDENTED TECHNOLOGY CHANGE
THIS IS NOT THE SAME OLD CHALLENGE
INVOLVES A CHANGE IN DIRECTIONTHE RIGHT PATH FORWARD
TWO IMPORTANT FACTORS AFFECTING THE NEW DIRECTION
LIFESTYLES HAVE CHANGED
TECHNOLOGIES HAVE CHANGED
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TODAY’S TECHNOLOGY SUPPORTED LIFESTYLE
You bought this, would you like to buy that?
Outbound
Check my bank account
Youtube to find out how to light my furnace pilot
Pay my bills
You bought this, you might also be interested in…
Congratulations you walked 10,000 steps today!
Its time to check–in for your flight.
Inbound
A STATE SPENT $211M IN 2014 FOR
JOBS PROGRAM, CREATED LESS THAN 100
JOBS & FAILED TO REACH THEIR AUDIENCE
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LIFECYCLE OF A PROGRAM WITHOUT AUDIENCE
State unemployment
is high
Flagship bill passed to fund
large jobs program
100 people spend 6 months planning
project
New facilities built to handle jobs
inquiries
Big PR and media push gets news
articles and initial awareness
Phone and CRM systems updated to manage jobs
workflow
3 months later, no audience present
1 year later, only 100 jobs created
Program is politically
unsustainable
There are very few examples of successful cloud projects that simply took existing processes and moved them into the cloud.
(With the goal being to truly minimize changes)
IF YOU DON’T PLAN TO CHANGE ANYTHING, AVOID THE CLOUD
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HALLMARKS OF WINNING/LOSING CLOUD ADOPTIONS
Antiquated system collapsed
“I really don’t know” responses
Single, vocal advocate
Save costs
Transform the citizen experience
Closely aligned to agency priorities
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THE PRIMARY QUESTIONS
1. How does this align with my agency’s strategic goals?2. How will it impact the citizen experience?3. Are there compelling economic factors?4. And ….....
To understand how much you can successfully
disrupt, you need to understand where your
organization sits on the digital transformation
maturity curve.
You need to know where you sit on the digital maturity spectrum…..the more mature, the more disruptions you can handle
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DIGITAL ENGAGEMENT MATURITY MODEL
• Low alignment on desired outcomes
• Limited awareness of the importance of reach
• Aging, legacy and inefficient solutions
• Not reporting on outcomes
1 -EMERGING• Occasional outcomes
focus• Initial focus on audience
growth and understanding• Shared strategy but little
measurement• Defined tech needs• Tracking upstream metrics
(clicks, follows, subscribers)
2 - PROFICIENT• Importance of reach
prioritized• Audience acquisition and
segmentation strategy aligns with organizational priorities
• Dedicated digital marketing tools and playbooks
• Using data to improve outcomes and measure ROI
3 - EXPERIENCED• Ability to reach key
audiences at scale and aligned with org goals
• Measuring and celebrating improvement of outcomes
• Integrated into citizen’s lives to improve outcomes
• Measuring ROI from organizational and citizen perspective
4 - EXPERT
Product
5 Pillars for Success
Admin Product
GoalsComms
Leadership
• Proven?• Proven in Public Sector?• Really focus on security• What are there service
offerings?
• Market leading?• Inspect Interfaces• Inspect Investors
Goals
5 Pillars for Success
Admin Product
GoalsComms
Leadership
• Connected to Agency Goals
• How will it be measured
Leadership
5 Pillars for Success
Admin Product
GoalsComms
Leadership• Is leadership actively
engaged and supportive?
Comms
5 Pillars for Success
Admin Product
GoalsComms
Leadership
• Identify stakeholders
• Articulate roles• Map to goals• Be relentless
Admin
5 Pillars for Success
Admin Product
GoalsComms
Leadership
• Admins make or break projects
• Implementation is not as trivial as you think
• Training is not as trivial as you think
• Ongoing support is not as trivial as you think
You must address the 5 success factors: product, goals, leadership, comms and admin
GovDelivery Communications
GovDelivery Learning
GovDelivery Data
Public sector agencies across the globe use our end-to-end solutions to connect with more of their citizens. Our
customers use GovDelivery to increase digital engagement, grow their digital audience by cross-promoting
content, build communities around data, and create modern training experiences.
Bring agencies closer to their communities
…...digital technologies that dramatically increase public participation in government initiatives.
About US
RECAP : Don’t pave cow paths
Know where you sit on the maturity curveFocus equally on the 5 pillars for success
Agencies large and small are struggling with strategies around cloud adoption. Move too quickly and you can get burned. Move too slowly and you miss tangible opportunities to improve services. Cloud solutions are often positioned as disruptive technologies, but what if you want to get the benefits of cloud without a major disruption to your organization? This session pulls on experience getting 1,500 government agencies and departments “in the cloud” and provides some clear guidance on how to execute a winning strategy.