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The Advantages of ISDB-T(Integrated Services Digital Broadcasting - Terrestrial)
Benefits for social and economic development for Thailand
March 2012
Ministry of Internal Affairs and Communications, Japan
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ISDB-T will be a new platform for the development of Thailand
AFFORDABLE TV receivers Mobile Reception
Emergency WarningBroadcasting System
Mobile and Fixed serviceswith ONE transmitter
INTERACTIVE Data Broadcasting
e‐Government, Education, and Health Rural Development, Disaster prevention
FREE to AIR
Solving Social and Economic issues,Digital Divide and Regional Divide
Governmentof Thailand
TV Station
Mobile reception by ISDB-T
Mobile phone network
Mobile TVviewer
Educational organizationhospital, etc.
e‐Education・Educational contents
e‐Health・Hospital Information・Vaccine Information
e‐Employment・Job information
e‐Government Portal by ISDB‐T
Government Info.・Government directory・News
Mobile TV service is a powerful tool for providing e-government, education, and health services to all people
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Interactive!
Even in the unelectrified area!
ISDB-T can provide Free mobile TV service
Whilewalking
In a train In a busAt home
In a carin Public places
inside a buildingoutside a building
Note: The free of charge is up to the broadcasters.
People can watch TV at Anytime Anywhere at no or low cost because of unnecessity of additional investment for mobile TV
People can watch TV at Anytime Anywhere
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MobileFixed
Only One transmitter!! Two transmitters
MobileFixed
ISDB‐T DVB1/2 Cost, 1/2 Energy and 1/2 CO2
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In ServiceMore than 120M mobiles.
DVB‐H DVB‐T2 T2 Lite/NGH Next???
Num
ber o
f Viewers
ISDB-TOther Standards
investment
New ViewersNew Services
New Business Chance
investment
Mobile
FixedFixed
Mobile
=
ISDB-T expands TV Viewers extremely
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Only changing “Analog” into
“Digital”
At least equalperformance toother standards
TV sets Job Creation
Industrial Development
STB for fixed reception Mobile receiver with GSM
USD60USD20
Affordable ISDB-T Receivers are available
6※8MHz FOB Price
More than 130 million receivers have been shipped
More than 120 million receivers have been shipped
DVB-T2 Set Top Box is expensive in South Africa
URL:http://mybroadband.co.za/news/broadcasting/39823-digital-tv-pricing-and-roll-out.html
USD92.5
Various receiving devices are available for One-Seg!
iPhone/iPadmobile phone
PlayStation Portable (PSP) portable device
Examples of Data broadcast (BML) in Japan
Sports
Hospital Recipe
Drama
News
Various examples of Data broadcast (BML)
Traffic
e-Government e-Education
Weather
Sports
Score of the game
Recipe
Instruction for cooking the dish
Results of other games today
Ingredient(beef, white wine,salt and pepper)
Professional Baseball
Name of the dish
Player’s name for pitching
Examples of Data broadcasting in Japan
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Drama
Summary of story, casting of the dramae‐Education
Title of the drama
Selecting the correct parts for assembling the car
TV program forthe drama
TV program for education
Examples of Data broadcasting in Japan
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Why ISDB-T is suitable as the disaster management?Disaster occur!!
eruption earthquake
flood tsunami
It might be…
Black out
Cut line/Congestion
Only ISDB-T developed theworldwide Mobile TV service!
But… Mobile TV works well even in the disaster!
Works with battery!
Can receive informationanytime/anywhere!
Even low-income people, most of them have mobile phone!
Free of charge! *DVB-H failed to develop their businessand DVB-T2 Lite is not in service yet.
Japan Meteorological Agency (JMA)
Transmitting tower
TSUNAMI Alert
“EWBS Ready”Radio
“EWBS Ready”Television
“Switch-on signal”
EWBS
Broadcasting station
Example Flow of Emergency Warning Broadcasting System (EWBS) Operation in JAPAN
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Delivery of the warning through loud speakers (Image)
Loud speakers
Solar panelBattery
EWBS Receiver
Effectively warn to people without receivers in the field
Example of Delivery of Warning using EWBS
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The East Japan Great Earthquake
◆ NHK played an important role to disseminate the early warnings and report the mid- and post-disaster information.
◆ One-Seg and radio could be effective tools todisseminate the tsunami warning especially in the field.
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For ISDB-T adopted countries, Japan can extend its technical support for realizing smooth transition to DTTB.-Technical support -Dispatching experts -Inviting to a training course in Japan-Holding a seminar at ISDB-T adopted countries-Sharing best practice with other “ISDB-T family” countries
Smooth transition to Digitalization
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Japan is preparing to support test broadcasting in Thailand by ISDB-T
Supporting deployment of ISDB-T in Angola
1. Real-time broadcasting
Receiver(Handheld)
1. Real-time 24h broadcasting working well with ISDB-T(8MHz)2. ISDB-T complies with GE06 Agreement
Receiving check in MTTI
Receiver(STB)
HD/SD Encoder
One-Seg Encoder
M
U
X
Exciter AmpSDI
SDI
GPS
2. ISDB-T Notification (GE06)
ITU Publicizes that ISDB-T complies with GE06 Agreement on 15th Nov. 2011.
The successful result of the Angolan notification paves the way to introduce ISDB-T technology in the GE06 countries.
Frequency 554MHz
Modulation FEC GI
Full seg 64QAM 3 / 4 1 / 16
One seg QPSK 2 / 3 1 / 16
ISDB-T complies with GE06 Agreement
ITU Publicizes that ISDB-T complies with GE06 Agreement.The successful result of notification paves the way to introduce ISDB-T technology in the GE06 countries as well all over the world !!
Note: There are still no DVB-T2 stations in the ITU’s record
Global Manufacturers of ISDB-T Receivers
GSM / 3G+TV Digital USB One-Seg receiver
- Gradiente - LG - Panasonic- Philips - Envisio - Sony - Positivo - Aiko - Olévia- Tec Toy - Amplimatic - Telesystem- Semp Toshiba - Thevear - Plasmatic - Ebcom - Visiontec - Coship- Samsung - Zinwell - EWD
LCD & PLASMA
STB
World wide international manufactures provide Variety of Receivers for ISDB-T markets.
In Japan: Sony, Panasonic, Hitachi, Toshiba, NEC, Sanyo, Sharp, Philips, Samsung, SMART Network, Maspro, Pixela, etc….. 19
Global Manufacturers of ISDB-T Transmitters
http://www2.rohde-schwarz.com/en/products/broadcasting/tv_transmitters/tv_transmitter_power/
•ROHDE&SCHWARZCompany headquarters are in Munich, Germany.
http://www3.toshiba.co.jp/snis/ovs/broadcast_top.htm
•TOSHIBACompany headquarters are in Tokyo, Japan.
http://www.nec.com/global/prod/nw/broadcast/index.html
•NECCompany headquarters are in Tokyo, Japan.
Company headquarters are in Melbourne, Florida, USA•HARRIS
http://www.broadcast.harris.com/productsandsolutions/TelevisionTransmission/MobileTelevisionSolutions/default.asp
http://www.linear.com.br/ing/index2.php?abrir=digital#vhf
•LINEARCompany headquarters are in Santa Rita do Sapucai', Brazil.
World wide international manufactures provide ISDB-T transmitting system.
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Comparative studies have been implemented in following countries by themselvesBrazil
http://www.itu.int/ITU-D/pdf/3888-06-en.pdfPeru
http://www.mtc.gob.pe/portal/tdt/documentos.htmlChile
http://www.subtel.cl/prontus_tvd/site/artic/20071213/pags/20071213180041.html
http://www.subtel.cl/prontus_tvd/site/artic/20090914/asocfile/20090914093202/informe_sustentacion_tvd_final.pdf
Costa Ricahttp://www.telecom.go.cr/index.php/en-contacto-con-el-
usuario/documentos/doc_download/139-informe-final-comision-mixta-tv-digital
<Reference> Comparative Studies
Digitization of Terrestrial Television Broadcasting: Major Developments
Oct.1998 Government announces plan for digitization of terrestrial broadcasting(Report by the Terrestrial Digital Broadcasting Council)
Jul. 2001 After the revision of the Radio Act (formulated on June 8), it was decidedthat July 24, 2011, would mark the end of analog broadcasting and thedigitization of terrestrial broadcasting
Dec. 1, 2003 Start of terrestrial digital broadcasting in the three major metropolitan areas
Apr. 1, 2006 Start of one-segment broadcasting service
Dec. 1, 2006 Start of terrestrial broadcasting in all prefectures
Jul. 24, 2011 Termination of analog TV broadcasting* except in some regions afflicted by the earthquake / tsunami damage
・ large-scale ASO・ no changing the initial target date・ no confusion
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National Organization for migration in JapanStake holders
Broadcasters(NHK, commercial TV)
Advisory board for government
Newspaper companies
Local governments Manufactures
Retailers
Consumer organizations
Promotion bodyComposed by・Ministry of Internal affairs and communications・Broadcasters (NHK, commercial TV)
Promotioncommittee Planning
committee
Technicalcommittee
・advice・check and balance
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Targeted Schedule for digital migration
1. The schedule should be considered in account of actual situation such as frequency utilization.
2. Broadcasting station(1)Capital region (Tokyo)
2003 Starts Actual Service broadcasting(2)Metropolitan regions (Osaka, Nagoya)
2003 Starts Actual Service broadcasting(3)Other regions
2006 Starts Actual Service broadcasting
3. Relay station(1)Respective broadcasters should make a plan for relay station deployment and
proceed the deployment along with their plan.(2)Utilization of existing tower and joint facility among private and public
broadcasters are expected.
4. In the same service area, broadcasters are expected to start DTB at Broadcasting Station and relay station level respectively.
2003 2006 2010
Digital(Tokyo/Nagoya/Osaka)
Digital(Other area)
Analogue TV
(Master Plan for Digital migration of Television, Oct. 1998)
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Success Tip for smooth ASO
Preparation of Consultation offices close to citizens
(working together with the government,
broadcasters, manufacturers and electric shops)
Implementation of measures along with a schedule and target
Measures for the spread of digital receivers
Public announcements, including statistical results of the digital spread rate and the ASO notification through the analog broadcasting program
Spread of “digitalization of Terrestrial Television Broadcasting” to citizens by using characters and distinguished persons (Media Strategy)
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Various support toward Digitalization in Japan
(2) Radio measurement vehicle
(3) Call center
(1) Explanatory meeting
“Rapid radio measurement”Blue road indicates “recieve condition is good”
(publication)
DTTB support center was established nationwide by MIC for publicity and advisement of DTTB in cooperation with Local government, Constructor, Retailer, Broadcasters
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Indication of Analog TV receivers and digital TV receiversLabels for Analog ReceiverThe labels indicate that “This receiver is not applicable to Digital Broadcasting and after analog switch off, STB is required”
Analog TV
Labels for Digital Receiver
The labels indicate that “This receiver is applicable to Terrestrial Digital Broadcasting”
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Notification in some programs
“Analog” Logo
From January, 2011Always letter box withnotification instrument
From July 2008 From July 5, 2010 From July 1, 2011
Notice on normal program
Analog broadcasting termination
Noon of July 24, 2011
Letter box, Notification
• Sequentially, notification with the letterbox begins on analog program
• NHK: From March 29, 2010
• Commercial TVs: From April 2010
Virtual analog switch-offwith blue back screen
• All broadcasts do virtual analog switch-off at the same time especially prime time.
Facilitation for Analog Switch Off in Japan
Regularly displayblue back screen or notice program
From July, 2011Always display day of countdown to termination of analog broadcasting
“Notice” only
From July 25, 2011
-- for people to facilitate preparation of analog switch off --
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Digital Terrestrial TV Broadcasting standards in the world
ISDB-T(Integrated Services Digital Broadcasting - Terrestrial)
ATSC(Advanced Television Systems Committee)
DVB-T/T2(Digital Video Broadcasting – Terrestrial/Terrestrial2)
DTMB(Digital Terrestrial Multimedia Broadcast)
Japan (ISDB-T)(Launched in Dec. 2003)
Peru (ISDB-T)(Adopted in Apr. 2009)(Launched in Mar.2010)
Costa Rica (ISDB-T)(Adopted in May. 2010)
Chile (ISDB-T)(Adopted in Sep. 2009)
Ecuador (ISDB-T)(Adopted in Mar. 2010)
Venezuela (ISDB-T)(Adopted in Oct. 2009)(Launched in Jun. 2011)
Argentina (ISDB-T)(Adopted in Aug. 2009)(Launched in Apr.2010)
Philippines (ISDB-T)(Adopted in Jun. 2010)
As of Dec. 2011
Bolivia (ISDB-T)(Adopted in Jul. 2010)
Paraguay (ISDB-T)(Adopted in Jun. 2010)(Launched in Aug.2011)
Uruguay (ISDB-T)(Adopted in Dec. 2010)
Brazil (ISDB-T)(Adopted in Jun. 2006)(Launched in Dec.2007)
Maldives(ISDB-T)(Adopted in Oct. 2011)(state-owned broadcaster)
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