mining and monetizing the resources of the rab nov. 11, 2009 technical difficulties? call: audio:...
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Mining and Monetizing the Resources of
the RAB
Mining and Monetizing the Resources of
the RAB
Nov. 11, 2009
Technical difficulties?
Call:800-232-3131
Audio: toll-free anywhere in the USA. 1-800-244-2500
PIN code: 651206#
• Radio Ink magazine “Most Influential Women in Radio” 2003, 2004, 2005, 2006, 2007, 2008, 2009
• 20+ years in Radio
• General Management / Senior Management– President, KIIS AM / FM, Los Angeles– Regional VP/GM / Metro Networks LA and Southwest– Chancellor, San Francisco
• KSAN Country • KNEW Country• KBGG Classic Hits • KABL Nostalgia
– LLC Cluster, Santa Rosa• KFGY Country • KXFX ROCK• KMGG Oldies • KSRO News / Talk
• General Manager of the Year – KIIS;• Broadcaster of the Year, AWRT
• CEO Broadcast Strategies: Mid / Small Market Radio / Advertisers
• Profiled in Tom Peter’s book Radio in Search of Excellence
Presenting today:
Lynn Anderson
RAB SVP Consulting
and Training
7AM – 5PM Central Time
Over 100,000 responses/year
Skilled consultants
Custom solutions
1-800-232-3131
1-800-232-3131
Member Response
1-800-2
32-3131
1-800-2
32-3131
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Index GraphMRI CUSTOM GRAPHS
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Available only from Member Response: 800-232-3131
MRI CUSTOM GRAPHSStation Correlation Graph
Available only from Member Response: 800-232-3131
Mining and Monetizing the Resources of
the RAB
Mining and Monetizing the Resources of
the RABLynn Anderson
SVPRadio Advertising
THANK YOU!
Nov. 11, 2009