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Minimizing Our Carbon FootprintA Report from the Novell® Green Team

www.novell.com/green

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Table of Contents2 Executive Summary 3 The Novell Green Team Is on the Job4 Green: It’s the Only Way to Be 5 Making Progress on Multiple Fronts10 Re-engineering the SuperLab in Provo10 Going Virtual with Employee Launch11 Marketing Is Forest Green12 India Development Center:

Green from the Start13 Novell Ireland Is Emerald Green14 IS&T is Lowering its Carbon Footprint

One Server at a Time15 Product Development: Efficiency Is Built In 15 Virtualization and Consolidation Solutions18 Thinking Globally19 Conclusion

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Minimizing Our Carbon Footprint: A Report from the Novell Green Team www.novell.com/green

Executive Summary“At Novell, environmental responsibility is something we take very seriously—for the benefit of the company and the planet. It gives us the opportunity to enhance the communities in which we work. It’s a way to gain efficiency and reduce costs in every organization within the company. It even allows us to get closer to our customers by offering virtualization technologies and other products that help them build more energy-efficient, environmentally responsible work environments. And it lets us strengthen our brand while growing our leadership position.”

Information technology has been a boon to the global economy. It makes knowledge and opportunities available to millions of people everywhere, every year. However, like any type of progress, IT advances must take place within the context of limited global resources. And as much as everyone would like to see individuals succeed, businesses grow and societies flourish—all at a rapid pace—this progress must not take place at the expense of the environment.

If you’re not already familiar with Novell, we’re an infrastructure software company. For many years we’ve been looking for ways to reduce our carbon footprint. In some cases, we’ve had recycling and other environment-friendly policies and programs in place for decades.We are proud of these individual efforts and local initiatives. However, as a corporation responsible to its shareholders, employees, customers, communities and the planet itself, we have chosen to plan, implement, evaluate and adopt “green” programs on a larger scale, collectively.

At every level within the company, we are working to reduce the amount of energy we use to light and heat our buildings, as well as to power our operations. What’s more, we are cutting down on commuting, restricting air travel, conserving water, reducing e-waste, and recycling at every opportunity.

To lead these initiatives a Green Team was established within Novell. Its task is to reduce carbon emissions and promote resource conservation in every aspect of Novell business operations. The team is making its presence known in each department and at every level of the company.

Ron Hovsepian, President and Chief Executive Officer Novell, Inc.

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Comprising managers from all Novell business units, the Green Team is evaluating every aspect of the company’s operations and recommending ways to minimize our carbon footprint.

Let’s Start By Defining Terms

Carbon footprint? It sounds like something you would find on the floor of a coal mine. But in fact it is a key term in environmental science. Wikipedia and the UK Carbon Trust define it as “the total set of GHG (greenhouse gas) emissions caused directly and indirectly by an individual, organiza-tion, event or product.” Having a carbon footprint is unavoidable. After all, we are all consumers—

of gasoline, electricity, paper, plastic, vehicles, ap-pliances, electronic devices, food, air, water. It all adds up. But how large that footprint is, and how big of an impact it has on the planet, is entirely up to us—as a company and as individuals.

And what does green mean in this context? It refers to anything positive in relation to the environment—anything that works to reduce or eliminate environ-mental impacts.

The Novell® Green Team Is on the JobThe Novell Green Team has been quietly working behind the scenes, and making substantial progress. Comprising managers from every business unit, the Green Team is evaluating every aspect of Novell’s business operations and recommending ways to minimize our carbon footprint. As you can gather from the team’s priorities in the table below, environmental issues touch every aspect of our working lives.

The Novell Green Team’s Top Priorities

Strategic Energy Management Reduceenergyuseinallfacilities,includingdatacenters,testcentersandoffices

Reduceenergyuseinfacilitiesrelatedtoheatingandcoolingbuildings

Minimizeenergyuserelatedtocommutingandbusinesstravel

Recycling Minimizeuseandmaximizere-useofpaperproductsandotherrenewablematerials

ReducetheuseofStyrofoam,plasticsandothernon-renewables

Reducethequantityofe-wastegenerated,andencourageproperhandlingofe-waste

Certification Workwithgreenvendorsandstandardsbodiestomaximizeenergyefficiency

Product Development Focusonvirtualizationandothertechnologiesthatenhanceefficiencyandminimizeenergyusageforourcustomers

Cooperation Practiceenvironmentalresponsibilityateveryopportunitywithinourlocalcommunities

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It’s not easy being green, but it beats the alternative. Companies that operate using business models that needlessly damage the environment face serious consequences:

Risingcostsduetoinefficientuseofincreasinglyscarceandexpensiveresources

Productivitydeclinesduetolackofforesightthatkeepsemployeesstuckintrafficorwaitinginlinesatairports

Severeinterruptionsinsupplychainsastheresourcesneededtoproducethosesuppliesbecomeincreasinglyscarce

Damagedreputationsascustomers,investors,environmentalgroupsandemployeesthemselvesrecognizelackofcommitment

Governmentsanctionsandpenaltiesduetonon-compliancewithtoughregulationsworldwide

Decreasingprofitsandsalariesasthecompany’sfortunesdecline

In fact, environment-damaging business models put the long-term viability of the global economy at risk. For Novell, environmental responsibility, including carbon emissions reduction, is top of mind throughout the com-pany. It has to be in order for us to maintain our integrity and stay competitive and profitable.

Companies have a lot of influence and can lead environmental awareness and responsibility efforts so that everyone can reap the benefits that that implies—reduced reliance on fos-sil fuels; better air, water and soil quality; less tension between nations competing for scarce resources; less traffic congestion; shorter lines in transit; higher productivity at work. The list goes on and on.

As a corporation, Novell is making every effort to reduce carbon emissions and lessen our reliance on coal-burning plants by reducing our power consumption. We are traveling less in order to reduce emissions from car and jet engines. We are distributing our products in such a way as to minimize the materials and energy that we use to go to market. And we are listening to our customers and develop-ing solutions that help them reduce their own carbon footprints in the data center and on the desktop.

But in order to actually make a significant, mea-surable difference, it is essential to establish targets and implement green solutions across the board. And we are doing exactly that.

For Novell, as with many companies, environmental responsibility is top of mind throughout our com pany. It has to be in order for us to maintain our integrity and stay competitive and profitable.

Green: It’s the Only Way to Be

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76watts

20watts

Typical 17-inch desktop monitors and their average

power consumption.

Making Progress on Multiple FrontsConserving EnergyIn 2008, Novell reduced its power consump-tion by approximately $100,000 compared to 2007. That equals about 1.2 million kilowatt hours—enough to operate nearly 100 typical U.S. homes for a year. This feat was accom-plished by implementing a series of solutions both great and small.

We started the process by asking employees to unplug unnecessary CPUs on desktops, in labs and in data centers. The savings were just a few watts per unit. However, at Novell, a company that uses thousands of PCs and servers every day, the kilowatts can add up.

Besides unused resources, replacing outdat-ed systems is a high priority, too. The power draw of a typical two-year-old PC, minus themonitor, ranges from 70 to 350 Watts. A more energy-efficient (typically newer) PC draws between 35 and 110 Watts for savings of 50 to 70 percent.1

As for monitors, the average power consump-tion of a typical 17-inch CRT unit is 76 watts. That compares to 20 watts for the same sized LCD monitor.2 In addition, CRT monitors put a real strain on heating, ventilation and air conditioning (HVAC) systems in many office buildings because they get so hot. So CRT monitors are on their way out.

Novell replaced 1,500 CRT monitors in Pro-vo’s SuperLab with LCD flat-screen monitors in 2008. In addition, all 670 workstations at the India Development Center (IDC) are equipped with LCD monitors.

To reduce the power draw of monitors fur-ther, we are replacing the one monitor/one workstation model with one monitor/multiple workstations wherever possible. This has been introduced into the Provo SuperLab where a KVM switch has been installed in many of the racks to reduce monitor utilization

to one monitor for every eight workstations. This has reduced the monitors required in the SuperLab by almost 600. In addition, motion sensors have been installed in the aisles to shut off monitors when no one is there. Similar efforts at the IDC in Bangalore, have reduced monitor use substantially due to a mandated ratio of eight or more machines per monitor. As a result, power consumption has been re-duced at least 75 percent per rack for display needs, and a savings of 0.8KW per hour per rack has been realized.

Also, advanced testing methodologies are allowing Novell engineers around the world to simulate large numbers of PC images and client sessions, so Novell can test the scalability of software without actually creating a lab with hundreds or thousands of workstations. Using virtual machines and the Xen* hypervisor in SUSE Linux Enterprise Server, for example, Novell data centers are reducing the number of test lab servers by running multiple virtual machines on a single virtual host. They are also speeding up the time- and energy-inten-sive process of setting up and tearing down complex virtual test labs and provisioning test environments by using PlateSpin® Migrate. It accelerates test cycles by automating the deployment, set-up and tear-down of test labs on the fly.

Novell is also reducing hardware inventories by centralizing data centers in Provo and Waltham, and retiring others, thus gaining efficiencies and eliminating redundant cooling systems.

Of course gaining efficiencies by consolidat-ing information systems and data centers is a positive step. But wholesale replacement of servers, monitors and PCs—and conscien-tious disposal of them—has an environmental impact that must be considered when seeking energy use reductions. The energy and raw materials devoted to developing, building and distributing new systems versus keeping old

1 http://www.tomshardware.com/reviews/dual-core-intel-processors-low,1247-2.html2 http://savingenergy.wordpress.com/2006/11/21/saving-energy-one-monitor-at-a-time/

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ones in service must be taken into account. In many cases, the latter option—keeping old equipment awhile longer—is more environ-mentally responsible.

In conjunction with the Novell Green Team, the Novell Facilities Team Worldwide is constantly taking stock of systems inventories, evaluat-ing systems as their usefulness wanes, and replacing them with energy-efficient hardware. The examples above are just a few of the energy-conserving efforts fully implemented or currently underway at Novell. Wherever pos-sible, the Novell Green Team plans to extend these success stories throughout the com-pany, and create new ones.

Seeking Alternative Energy Sources Tapping solar or wind-powered energy sourc-es is an idea whose time has come in many parts of the world. But it isn’t always practi-cal. In Provo, for example, coal-fired power plants are the primary source of electricity, and that electricity is relatively inexpensive. However, the City of Provo is obtaining a small percentage of its power from a nearby wind turbine farm, and is currently seeking ad-ditional alternative sources. Novell is working with Provo officials to encourage the adoption of alternative energy sources such as wind, solar and water. In fact, as an incentive, Novell has established as a matter of policy that the company will agree to pay higher prices for electricity if it can be guaranteed that that energy is coming from alternative sources.

Reducing TravelNovell is committed to reducing work-related driving and flying. To that end, Novell built its own Utah mass transit network more than 10 years ago. Novell started the program by leasing one rideshare van from the Utah Transportation Authority (UTA). Soon there-after, East Bay Van Pool (EBVP), a non-profit corporation, took over and began leasing rideshare vans. The group has its own com-muter lots and pick-up sites in Salt Lake and Utah counties. Today, nine UTA vans arrive at the Novell Provo campus and depart from the same location at the end of the day. There

are usually 12 or 13 paid riders for each van. All together, this represents 10 percent of our workforce in Provo. It also represents ap-proximately more than 100 vehicles that are taken off the road each business day.

In addition, Novell deploys several bike lock-ers around offices that are invariably filled with bikes that employees ride to work. Novell facilities in Waltham, Provo and elsewhere around the world have bike-parking facilities wherever possible.

But perhaps the biggest carbon emission reductions can be made by reducing air travel. According to the U.S. Environmental Protection Agency, aircraft account for about 9 percent of U.S. transportation greenhouse gas emissions.3 During the past several years, Novell has increased monitoring of employee travel and made approval requirements more restrictive in efforts to minimize our travel-relat-ed carbon footprint and reduce travel costs. Those efforts have paid off. The Novell Travel Office reports that Novell air travel has dropped almost 44 percent over the last cou-ple of years due in part to concerted efforts to reduce emissions. This number exceeds a 2007 goal of 40 percent by 2009.

The biggest carbon emission reductions can be made by reducing air travel. According to the U.S. Environmental Protection Agency, aircraft account for about 9 percent of U.S. transportation greenhouse gas emissions.

3 Greenhouse Gas Emissions from the U.S. Transportation Sector,” http://www.epa.gov/otaq/climate/420r06003.pdf

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The Travel Office has had a single travel policy in place worldwide since the Fall of 2007. This allows Travel Office personnel to measure how much travel is taking place as well as being able to assess travel policy compliance. And the Travel Office is tracking carbon emissions.

The Novell Travel Office is also selecting vendors who are working to reduce their own carbon footprints. For example, Novell books most car rentals with Hertz, which has ap-proximately 35 thousand “green cars” in their fleet— that is, hybrids or vehicles with an EPA fuel efficiency rating of 28 MPG or better. Also, Marriott, the hotel chain that Novell books the most rooms with, has several green initiatives underway, including energy efficiency maxi-mization programs and the conversion of 24 million key cards to recycled materials.

And Novell is actively upgrading or imple-menting alternatives to travel in Europe, India and North America—utilizing technologies that bring people together in every way except put-ting them in the same room. (See Prioritizing Audio and Video Conferencing section below.)

Optimizing Facility Efficiency According to U.S. government estimates, commercial buildings account for more than 60 percent of the nation’s electricity consumption and generate 30 percent of all greenhouse gas emissions.4 Novell owns and operates 12 buildings worldwide containing almost one million square feet, and leases 45 additional sites with upwards of 600,000 square feet. Therefore, instituting proper en-ergy efficiency controls and ongoing manage-ment at our facilities can help the environment more than just about any other initiatives. The Novell Facility Team Worldwide is taking a leading role, conserving energy by increasing the efficiency of Novell facilities and opera-tions wherever possible. Those efforts include everything from installing automatic light shut-off devices and reducing interior lighting to implementing three-stage heating and cooling thermostat systems at most Novell worksites that “step up” and “step down” building temperatures as appropriate throughout the

day and night. Motion sensors are also being installed in the company’s test labs, which turn off monitors when no one is around.

The Facilities Team has been tracking natural gas and electricity usage in Provo for the past ten years and has converted those figures into CO2 equivalents. For the most part, power requirements have been stable—a flat line, even as energy-conservation technologies have been installed. But there are so many variables to take into account: fluctuating numbers of employees and computers per building, unique work patterns and resource needs of employees (a developer, for example, has more CPUs and uses more power than someone in Finance), average temperature differences from season to season and year to year that affect heating and cool requirements, and more. So, it’s difficult to find specific en-ergy savings that one can attribute to a single program or technology when there are so many moving targets. But the Facilities Team expects usage patterns to trend downward in 2010, as more and more energy-conserving technologies are put in place, and employees are become increasingly aware of company-wide strategic energy management efforts.

Recycling at Every OpportunityNovell facilities feature recycling bins for news-paper and aluminum cans, which are taken to recycling facilities in Provo and Salt Lake City. The company is now recycling more than 80 percent of the cardboard waste that it gener-ates. All business units are required to seek out biodegradable materials for purchase whenever possible. Novell product packag-ing and marketing materials, for example, are printed on recycled paper. (See Marketing Is Forest Green section below.) Also, whatever goes into the shredder bins in Novell buildings is recycled and usually ends up as building insulation.

However, our recycling efforts have been stymied to some extent because there are no recycling centers for glass or plastics in Utah or Salt Lake Counties.

What Employees Are Asked To Do

Share a ride to work

Ride a bike to work

Work from home when appropriate

Consider audio, video, and online options when planning events, business meetings and training

Consolidate necessary business trips as much as possible

Buy a fuel-efficient vehicle, and rent one

4 “‘Green’ Buildings Don’t Have to Be New,” Amy Cortese, New York Times, http://www.nytimes.com/2008/01/27/realestate/commercial/27sqft.html?pagewanted=1

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Conserving Water, Saving WetlandsAlthough it isn’t a subject that fits neatly into a discussion of carbon footprint reduction, water conservation is an important aspect of maintaining a healthy, sustainable environ-ment. Novell is committed to keeping water consumption to a minimum. The company’s sprinkler system at the Provo campus is as sophisticated as many large-scale agricultural irrigation systems. It features a weather station that monitors air humidity, wind speed and rainfall. Soil moisture sensors are also part of the package, so it knows how much water is required in each watering zone. Overwatering is therefore a thing of the past.

At Novell’s India Development Center in Bangalore, all water that is used to keep the grounds of the IDC green and lush is actually recycled. (See India Development Center: Green from the Start section below.)

Another key component of our commitment to water conservation is the company’s history of cooperation with the U.S. Army Corps of Engi-neers in Utah. Novell worked with the Corps to set aside and preserve several acres of wet-lands adjacent to the Provo campus to offset wetlands acreage that was developed when the office tower, Building H, was constructed.

Reducing Traffic CongestionAnticipating the traffic jams that would accom-pany the completion of Building H in Provo if something wasn’t done, Novell contributed millions of dollars as an incentive for the State of Utah to build an interchange on nearby Interstate 15. The legacy of this investment is that hundreds of Novell employees, custom-ers and service providers are able to get right on the highway every day rather than mak-ing their way on secondary roads through downtown Provo. Both the company and the community have benefited from less traffic congestion and lower carbon emissions.

Rethinking Packaging and Fulfillment Novell has substantially reduced the amount of energy required and the materials consumed in the product packaging that is used to house Novell products. Specifically, in 2007 and 2008, Customer Operations reduced the sizing and material used to deliver physical box solu-tions by placing all technical product docu-mentation online and delivering the physical software in a clam shell instead of the previous large box and manual solution. Moreover, Novell uses recycled paper and cardboard products as well as other biodegradable ma-terials in packaging whenever possible. That’s on top of transitioning to electronic delivery. One of the company’s greatest environmental success stories is that 97 percent of all prod-uct orders are fulfilled via online downloads. Customer Operations is still working to reduce the remaining three percent of orders that call for CDs and printed materials.

Prioritizing Audio and Video ConferencingWe are enhancing conferencing capabilities as one way of reducing travel. Novell has had au-dio conferencing technology in place for many years, and limited video conferencing capabili-ties have been available. However, a major video conferencing infrastructure upgrade took place in fiscal year 2009 at our facilities in Waltham, Provo, Bangalore and Dublin. Newly implemented technologies range from simple Webcams to sophisticated telepresence facili-ties for conferencing.

The business case for new video conferencing facilities is clear, both in terms of hard dollars that are expensed by travelers (the airfare, hotel bill, meals, etc.) and soft costs (produc-tivity/efficiency lost in transit, recovery time, etc.) that accrue as well. Substantial carbon reductions and a rapid return on investment are anticipated.

What You Can Do

Make note of where recycling bins are, and use them

Limit your use of the Print button; keep things digital whenever possible

Drink water that comes from a tap or water cooler when possible; avoid bottled water

Being environmentally responsible is all about managing and minimizing waste. The trick is to take what you need but not one thing more. That means conserving energy and other resources at every opportunity.

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Managing E-wasteWhen disposing of obsolete equipment and other assets that are no longer in use, our goal is “zero landfill.” That is, Novell contracts with reputable waste disposal and recycling vendors who do all they can to either resell the “e-waste,” furniture and other materials we send their way, or process them in order to recover and recycle materials so that they can be removed from the environment and re-used in some capacity. That means separating metals and plastics and disposing of them appro-priately. It can also mean melting down items such as circuit boards and the glass in monitors to re-use what they can, while isolating toxic materials.

The Novell Asset Management Team is con-stantly auditing vendor disposal and recycling processes. They receive disposal certificates that are proof of proper disposal. Or, when a vendor sells something of value such as PCs that may still have a year or two of useful life, the Asset Management Team makes sure that the transfer of liability for proper disposal is passed to the purchaser.

Asset Management undertakes a “cycle inventory” every year, which is intended to weed out excess or inefficient equipment. Oftentimes, PCs and other electronic assets that have outlived their usefulness in one de-partment can be used in another. Labs receive much of their equipment in this way.

A recent segment of 60 Minutes illustrated what can happen when oversight is lax: e-waste gets shipped to countries where environmental controls are minimal, or non-existent. The Asset Management Team doesn’t let that happen. They make sure Novell waste management vendors have the integrity and wherewithal to do what they are supposed to do.

One of our greatest environmental success stories is that 97 percent of all product orders are fulfilled via online downloads. We are still working to reduce the remaining three percent of orders that call for CDs and printed materials.

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A Few Highlights ReplacedSACs(computersystem/monitorcombinations)thatwereusedtocontrolthepowerforeachrackinthelabwithWebpowerswitches.ThisallowedNovellengineerstoremoveover160systemsandCRTmonitorsfromthelab.ThepowerdrawforeachreplacedSACwasapproximately1.8amps.Netsavings:288amps

ReplacedallCRTmonitorsinthelabwithflat-screenLCDs.Thereareabout1,500monitorsinthelab.

ConsolidatedCoreNetworkSwitcheswithhigher-densityFoundryswitches,eliminat-ingtwolarge,energy-inefficientchassisswitches.

ReplacedolderPCswithmoreenergy-effi-cientsystems.(IntelCore*2DuoandCore2Quadprocessorsuseabout40percentlesspowerthanlegacyIntel*Pentium*4processor-basedsystems).

Installedmotionsensorsonlablights ConsolidatedthreeSuperLabinfrastructureserversintoone.

Re-engineering the SuperLab in ProvoThe company’s largest lab, the Novell SuperLab, has been upgraded in two major initiatives over the past two years. The first initiative refreshed and modernized the equipment and supporting infrastructure, resulting in significant reductions in direct power consumption as well as HVAC requirements. (See Conserving Energy section above). In the second initiative, the SuperLab was moved to a new location that features improvements in power and HVAC infrastructure itself. Both of these efforts resulted in substantial reductions of the company’s engineering-related carbon footprint.

Going Virtual with Employee Launch

Novell Marketing took a big step in November 2008 to reduce the company’s carbon footprint by hosting the first-ever virtual Employee Launch for employees and partners. Previously, approximately 2,000 attendees gathered annually in strategic locations around the world to hear the Novell strategy and vision for the coming year from key executives. In 2008 and 2009, however, it all took place online. So, attendees stayed at their desks instead of traveling a million or more collective miles. The savings in carbon emissions were astronomical!

Moving forward, Novell will continue to organize live events—often they are simply the most effective way to transfer knowledge and conduct business. But Novell is looking at events more strategically and will choose

“virtual” or “live” depending on which option makes the most sense within a given context

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There are common practices in marketing departments the world over that are inherently environmentally unfriendly. Printing too many brochures and data sheets, for example. Price breaks for printing make it so that the cost to print 2,500 may be nearly the same as print-ing 10,000. So, who can blame a marketing manager who orders 10,000 so as not to run out? The problem, of course, is that several thousand end up stored in a warehouse somewhere, and eventually are dropped into a dumpster.

Fortunately, this doesn’t happen at Novell, and hasn’t happened for quite some time. Novell Marketing stopped the practice of warehousing printed material in 2003. Today, the majority of sales and marketing materials are delivered online or in print-on-demand formats. Novell Marketing has been working with Hubcast, a global digital print shop, which can provide 48-hour turnaround to all regional offices to use in their areas. In addition, Waltham and Provo have in-house copy centers with digital print capabilities.

The company as a whole has become extremely conscientious about what is being printed, and in what quantities. Nearly all internal communications and announcements are e-mail and Web-based. When printing is needed, documents and other materials are printed using “Managed Forest” stock—that is, paper derived from forest tracts that are managed in such a way as to ensure that the land can sustain similar benefits, health and productivity in the future. In addition, our corporate paper complies with the Forest Stewardship Council’s Mixed Sources product standard, which stipulates the use of a mix of recycled and new paper or “Mixed Sources” from well-managed forests, controlled sources and recycled wood or fiber.

Novell Marketing is also making a concerted effort to reduce waste and promote environ-mental responsibility. Bags, clothing and other promotional items are selected because they are made of recycled materials, or because they are reusable. The mug that was selected for the Novell GroupWise® 8 campaign is a case in point. At tradeshows, Novell is handing out marketing materials and docu-mentation on USB or Jump drives, thus foregoing printed materials altogether whenever possible. Participants are directed to the Web for additional material.

Specifically regarding Partner Marketing and Enablement, sales training is now 90 percent or more online. One particularly revolutionary technology that is having a significant positive environmental impact is the Novell Online Demo System (NODS). Through NODS, Novell is enabling field sales, channel partners and customers to travel considerably less and still obtain the knowledge they need. Novell, the partner and the customer or any sub-com-bination can each be in a different location and still effectively participate together in a demonstration of our product capabilities.

Like NODS, on-demand technical training dramatically reduces travel. Adopted in 2008, it allows Novell to reduce travel associated with training field representatives, partners and customers by 50 percent or more.

Novell has gone green when it comes to Novell Certifications, too. As of January 15, 2009, all Novell customers are receiving their certification certificates entirely via e-mail. The estimated savings to the company is approxi-mately $12,000 per year, which may not sound like much, but it represents a huge stack of paper and a lot of processing.

The Forest Stewardship Council is an independent, not-for-profit organization established to promote the responsible man-agement of the world’s forests. Products carrying the FSC label are independently certified that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations.

Marketing Is Forest Green

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In April 2008, Novell cut the ribbon on a new, state-of-the-art India Development Center (IDC) that features many environmentally friendly design features and technologies. The building has ceramic-coated external glazing to allow maximum light penetration and re-duced air-conditioning requirements. Building materials such as paints, partition materials and ceiling tiles are all free of volatile organic compounds (VOCs) and formaldehyde. Work-spaces are configured to maximize daylight penetration and optimize transmission of heat. Architects even went so far as to include interconnecting stairs for ease of connectivity among team members in order to minimize elevator (and power) usage.

The IDC also features a high-efficiency building management system equipped with centralized graphical controls to facilitate efficient heating,

ventilation and cooling. Also, there are built-in energy management and lighting manage-ment systems to minimize power consumption across all power outlets and lighting fixtures. Along with extensive use of energy-efficient lighting, the lighting management system is expected to reduce power consumption by approximately 20 percent. Solar power-based water heating systems also go a long way toward conserving electricity.

Even IDC grounds maintenance is extremely progressive and environmentally friendly. Rain is harvested and, along with treated water from a sewage plant, it is recycled to keep the landscaping green and healthy.

India Development Center: Green from the Start

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The audit was concerned with identifying practical, proven energy-saving measures within specified payback periods in order to make the company more energy efficient and hence reduce energy usage and CO2 emissions as well as costs. Regarding the latter, Environmental Efficiency Consultants identified various opportunities to improve energy efficiency that could save in the region of €25,000 per year (approximately $37,000 U.S. dollars). Environmental Efficiency Consul-tants examined energy consumption related to lighting, HVAC, computers and other office equipment. They found that implementing simple measures could have a big impact. For example, by installing two daylight sen-sors per floor in areas with significant natural light, Novell could reap 50 percent electricity savings related to lighting. Increasing the tem-

perature in the server room by a few degrees would reduce the load on the air condition-ing unit and would also have a considerable impact on energy consumption. Even screen saver usage was evaluated. It is a commonly held belief that screen savers save energy. In fact, screen savers generally use as much, and sometimes more, energy than general word-processing applications. As a general rule, the sleep mode should be enabled on every computer by default.

Implementation of the audit’s recommenda-tions is resulting in substantial reductions in energy costs and carbon emissions. Recom-mendations for further study include inves-tigating ways to reduce heat gain/heat loss from the building, as well as heat recovery opportunities for the air conditioning system.

Novell Ireland Is Emerald GreenLate in 2008, Novell commissioned Ireland’s Environmental Efficiency Consultants to conduct a full energy audit at the Novell facility on Sandyford Industrial Estate in Dublin. The audit was ordered to obtain recommendations concerning energy management, and to establish benchmarks so that successes can be identified as those recommendations are implemented.

It is a commonly held belief that screen sav-ers save energy. In fact, screen savers generally use as much, and some-times more, energy than general word-processing applications. As a gen-eral rule, the sleep mode should be enabled on every computer by default.

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Novell IS&T: Lowering the Carbon Footprint One Server at a TimeThe business model for Novell Informa-tion Systems and Technology (IS&T) has changed dramatically in recent years. It used to be that, in order to accommodate the information systems needs of various departments, standard procedure at Novell and other companies was to add physi-cal servers without much concern about increased space and power requirements. Not any more. Today’s business model calls for an efficient, well-tuned infrastructure that monitors unused capacity and can absorb bringing new applications online via virtu-alization. The one application/one server model is dead. Between June 2008 and December 2008, using Novell virtualization technologies, Novell IS&T took 88 servers offline, reducing the number of physical servers in Novell data centers in Waltham and Provo by 11 percent.

Novell IS&T started planning and staging in May 2008 with PlateSpin Recon, which monitors all the servers in the data center and gathers information over time about the utilization of those machines from several perspectives—CPU, disk and memory utili-zation, for example.

PlateSpin Recon helps to identify can-didates that can be moved to a virtual infrastructure. Another key product that IS&T employs is PlateSpin Portability Suite, which enables workload migration from physical

to virtual machines. And, of course, the Xen hypervisor in SUSE Linux Enterprise 10 enables running multiple virtual machine instances on a single physical server.

IS&T also takes advantage of the manage-ment tools in PlateSpin Orchestrate that allow for automation, increasing availability of services and machines and adjusting processing power on demand. For example, data center managers can set a threshold so that when usage of a critical application hits 80 percent, a new server is automatically brought online. Novell PlateSpin Orchestrate interacts with configuration and storage resource management servers to manage physical compute and storage resources and the relationships between them. It also manages virtual resources, controlling the entire lifecycle of each virtual machine.

Aside from the energy conservation gained directly by unplugging hardware, there is a major indirect benefit: lower cooling require-ments. In fact, not only does IS&T save 300 kilowatt hours for every physical server they take offline, they save roughly 300 more kilowatt hours per server that aren’t needed for cooling. So the potential savings in carbon emissions and costs are huge. And, of course, these benefits extend beyond our data centers to the thousands of customers’ installations that use our products.

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Product Development: Efficiency Is Built In

Virtualization and Consolidation Solutions

Novell is committed to improving data center efficiency—for ourselves and, more importantly, for our customers. Our product development efforts are focused on reducing the energy that is needed to run software and drive information systems. Customers are seeking solutions to combat server sprawl, increase server utilization and reduce costs.

With Virtualization and Consolidation solutions from Novell, customers can virtualize Linux* and Windows* on one common Linux plat-form with complete support for both operating systems. As a result, our customers gain the flexibility to reconfigure their applications and systems to increase server utilization—and save energy—without impacting performance.

Virtualization is an unconditional “good news” technology. It can consolidate IT resources and maximize energy efficiency by replacing a substantial proportion of an organization’s servers with virtual machines running on a much smaller subset of physical machines. Realistically, companies can expect to reduce the number of physical servers in their data centers by more than 10 percent—even more in some cases. By retiring unnecessary hardware and using server capacity more ef-ficiently, organizations can achieve substantial savings in space, power and cooling require-ments. And with virtualization and the right management tools, there is no need for re-dundant physical systems. Should a security event or a server crash take place, new virtual machines can be spun up as needed.

However, not just any virtualization technolo-gies will do. Virtualization technology from Novell enables IT organizations to identify the optimal virtualization candidates, determine management strategies and provide more ef-ficient alternatives to existing environments. By providing a holistic view of virtualization, and by automating the data center for maximum resource utilization and flexibility, Novell is help-ing customers deploy virtualization solutions

that dramatically improve performance, scal-ability and reliability of information systems. Not to mention energy efficiency.

Novell Virtualization and Consolidation tech-nologies give IT directors the ability to reduce cooling requirements, lower power bills, decrease management demands and lessen the overall carbon footprint and environmen-tal impact of IT operations.

Novell products not only enable virtualization and consolidation, they intelligently automate the management of these processes. So data centers can better utilize the full capacity of existing servers, and IT personnel can gain more control, even as the modern data center grows more complex.

When Novell added the Xen hypervisor to SUSE Linux in 2007, and launched Novell ZENworks Orchestrator later that year, the company led the way with powerful virtu-alization automation solutions. And, with the acquisition of PlateSpin® in early 2008, Novell extended its virtual (and physical) management-based solutions by supporting mixed virtualized IT workloads (i.e., Microsoft*, VMware* and Xen virtual servers) and add-

Virtualization and Consolidation solutions from Novell allow custom-ers to virtualize Linux* and Windows* on one com-mon Linux platform with complete support for both operating systems. As a result, customers gain the flexibility to reconfigure their applications and systems to increase server utilization—and save energy—without impact-ing performance.

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ing server consolidation planning, workload optimization and disaster recovery function-ality. The end result is that we offer leading solutions that address server consolidation—and promote enterprise IT environmental responsibility—at two key levels: platform and management.

Platform-Level Solutions These solutions provide Novell customers with the open, scalable, high-performance platform and enterprise-class products that simplify the ongoing management of mixed IT environments. The Xen hypervisor is integrat-ed with SUSE Linux Enterprise Server, provid-ing optimal performance of virtual workloads and exceptional stability. In addition, SUSE Linux Enterprise supports VMware, Micro-soft, Citrix and Virtual Iron hypervisors for unsurpassed interoperability. And SUSE Linux Enterprise is the “perfect guest” for virtual machine deployments because it has been optimized to run as a virtual machine guest on all major hypervisors.

Mainframe customers can leverage SUSE Linux Enterprise Server for System z to run mission-critical applications on the world’s leading mainframe architecture.

Management-Level SolutionsPlateSpin Workload Management solutions from Novell are enterprise-class solutions that simplify the ongoing management of server workloads and scale as the data center evolves. In fact, with Platespin Workload Man-agement solutions, Novell is the only vendor that enables true anywhere-to-anywhere migration capabilities. PlateSpin Workload Management solutions profile, migrate, protect and manage server workloads on physical machines and virtual hosts over the network between multiple hypervisors and computing platforms. From operating system support for Linux, Windows and Solaris, to virtual platforms from the leading vendors, to blade servers and rack servers and desk-tops—PlateSpin Workload Management solu-tions from Novell truly take a heterogeneous approach to workload lifecycle management.

These solutions are comprised of PlateSpin Recon, PlateSpin Migrate, PlateSpin Orches-trate, PlateSpin Forge® and PlateSpin Protect. For starters, these technologies let you profile your data center—quickly identifying work-loads, assessing how those workloads are being utilized and developing migration and protection scenarios for those workloads. They offer a vastly superior alternative to adding services as the need arises, which is a recipe for server sprawl. After initial profiling, Platespin Workload Management solutions al-low Novell customers to dynamically balance, protect and optimize server resources on an ongoing basis—allowing them to easily match workloads with server resources. For more information on PlateSpin Workload Manage-ment solutions, visit www.platespin.com

All told, PlateSpin Workload Management solutions from Novell let our customers sig-nificantly reduce management time, operating costs, and complexity and risk. In addition, these solutions transform IT environments into well balanced and resilient next-generation data centers—energy-efficient data centers that require minimal floor space to house serv-ers, and minimal power and cooling costs to run those servers.

Our product development efforts are focused on reducing the energy that is needed to run software and drive information systems.

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Contact your local Novell Solutions Provider, or call Novell at:

1 800 714 3400 U.S./Canada1 801 861 1349 Worldwide1 801 861 8473 Facsimile

Novell, Inc.404 Wyman Street Waltham, MA 02451 USA

462-002123-002 | 01/10 | © 2010 Novell, Inc. All rights reserved. Novell, the Novell logo, the N logo, GroupWise, NetWare, PlateSpin, PlateSpin Forge, SUSE and ZENworks are registered trademarks of Novell, Inc. in the United States and other countries.

*All third-party trademarks are the property of their respective owners.

Conclusion

The days of taking the planet’s health for granted are behind us. Environmentalism is the key to the long-term well-being of the planet, and reducing our collective carbon footprint must now be a top priority.

At Novell, we are committed to green business operations, workplaces and communities. We are working on multiple fronts and in every one of our facilities worldwide to reduce the amount of carbon we produce. Moreover, we are dedi-cated to helping our customers achieve their own environment-protecting goals by offering intelligent, flexible data center solutions that, through virtualization and consolidation of net-work resources, enable streamlined, efficient, energy-saving operations.

We have a long way to go. But while things may sometimes look gloomy with regard to the environment, the good news is that people the world over are doing things to make communities and workplaces greener—using less energy, wasting less paper and plastic, and recycling whenever possible. At Novell, by listening to customers and developing products that do more to manage energy and other resources, we too are having a positive impact. An impact that extends way beyond the workplace.

Today Novell, tomorrow the world.

Got a suggestion? Please contact the Novell Green Team at [email protected].

www.novell.com

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