Minimal Viable Products

Monday, March 25, 13

Minimal Viable Product

Monday, March 25, 13

Minimal Viable Product• The version of a new product or service,

which allows us to:

Monday, March 25, 13

Minimal Viable Product• The version of a new product or service,

which allows us to:

• learn the most about real customer needs

Monday, March 25, 13

Minimal Viable Product• The version of a new product or service,

which allows us to:

• learn the most about real customer needs

• with the minimum effort

Monday, March 25, 13

Minimal Viable Product• The version of a new product or service,

which allows us to:

• learn the most about real customer needs

• with the minimum effort

• at the highest speed

Monday, March 25, 13

The minimal set of features...

Monday, March 25, 13

1/3 inch drill vs. 1/3 inch hole

Monday, March 25, 13

Type of features...

Monday, March 25, 13

Type of features...• Essential features:

• without them your product does not exist

Monday, March 25, 13

Type of features...• Essential features:

• without them your product does not exist

• Standard features:

• the features of most products of the same kind

Monday, March 25, 13

Type of features...• Essential features:

• without them your product does not exist

• Standard features:

• the features of most products of the same kind

• Differentiating features:

• those feature that make your product “unique”!

Monday, March 25, 13

Type of features...• Essential features:

• without them your product does not exist

• Standard features:

• the features of most products of the same kind

• Differentiating features:

• those feature that make your product “unique”!

Monday, March 25, 13

Validate your hypotheses guesses!

Monday, March 25, 13

Where to start?

Monday, March 25, 13

Validate fast!

Monday, March 25, 13

Validate fast!• Anyway, you won’t get it right the first

time...

Monday, March 25, 13

Validate fast!• Anyway, you won’t get it right the first

time...

• ...but don’t start randomly: use your (and your customers’) intuitions!

Monday, March 25, 13

Validate fast!• Anyway, you won’t get it right the first

time...

• ...but don’t start randomly: use your (and your customers’) intuitions!

• Get rid of the riskiest assumptions first

Monday, March 25, 13

Validate fast!• Anyway, you won’t get it right the first

time...

• ...but don’t start randomly: use your (and your customers’) intuitions!

• Get rid of the riskiest assumptions first

• Get out of your own reality distortion field

Monday, March 25, 13

Have Fun!Illustrations courtesy from

Monday, March 25, 13