minimal mvp and the experiment board
TRANSCRIPT
@runningtkthomas.do
MINIMALMVPs
@runningtkthomas.do
MINIMALminimal valuable products
MVPs are about learning
MVPs should be disposable
Idea MVP
CustomerDevelopment
InterviewsPre-Sell /
PitchConcierge /Flintstoning
BUFFER
BUFFER
CONCIERGE
Looks like a real product, but you manually carry out functions
Flintstoning
ZAPPOS
ZAPPOS
ZAPPOS
FOOD ON THE TABLE
FOOD ON THE TABLE
TINY HABITS
EMAIL MVPS
• Validate ideas quickly
• Fake it ’til you make it
• Force focus
• Create habits
• Be everywhere
• Transfer to other mediums
SUNRISE
SUNRISE
TIMEHOP
TIMEHOP
IDONETHIS
IDONETHIS
BLOG MVPS
• Validate ideas with minimal effort
• Identify your customer
• Build a following
• Gather early user feedback
MATTERMARK
MATTERMARK
GROUPON
Idea MVP
CustomerDevelopment
InterviewsPre-Sell /
PitchConcierge /Flintstoning
EXPERIMENT BOARD
EXPERIMENT BOARD
THOMAS.DO/MVP
EXPERIMENT BOARD CASE
PIVOTING LIKE A PRO!