mini research - market survey
TRANSCRIPT
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LOGO
PRODUCT SURVEY
Mini Research
GALIH ARIPRAYUGO
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Contents
Conclusion
People Opinions
Competitors
About Samsung
What is Samsung Laptop ?
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What is Samsung Laptop ?
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About Samsung
Samsung Electronics Co., Ltd is a South Korean multinational
electronics company headquartered in Suwon, South Korea. It is the
flagship subsidiary of the Samsung Group and has been the
world's-largest IT company by revenues since 2009. Samsung
Electronics has assembly plants and sales networks in 61 countriesand employs around 221,000 people.
Samsung Electronics is the world's largest mobile phone maker and
world's second-largest semiconductor chip maker (after Intel
Corporation). It has been the world's largest television manufacturer
since 2006 and the world's largest maker of LCD panels for eightconsecutive years. It has the largest market share worldwide in
memory chips. With the introduction of the Samsung Galaxy S
mobile phone, the company's smartphone lineup was first place in
terms of global sales figures for 2011
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Competitors
In laptop industry, Samsung laptop is a newcomer. Samsung have
competitors like ASUS , HP , ACER , TOSHIBA, DELL, and of
course, Samsung eternal competitor, MacBook from Apple.
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Opinions
We already asked five correspondents to answer our questions. The
questions are :
1. Do you know about Samsung`s laptop ? How far you aware this
product ?2. Do you like this product ? Do you know about the benefit ?
3. How about the price ? Is it worth to buy ?
4. Is it easy to find this product ? Did you ever saw this product in
market ?
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Opinions
Ilham Zulkarnayn / FPP 2012
1. I know but just only know, I didn't know further about that product
2. I just only know the name, so , I can't give you an answer for this
question. If you ask me like or not, what can I say is not really.
3. If you said that , maybe in the huge name of Samsung, I thinkquality will following. So I will take it, because quality is the number
one.
4. Finding this product is little hard, you can only found it in special
counter. Finding this product is more harder than finding other
brand like Acer, HP, Axioo etc.
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Opinions
Juda Steven Sianipar / Psychology 2012
1. I know that product , but only know the name
2. I don't know about that, but when you give me information about
that product. It is worth to buy.3. If you give me option like that ,I will choose Samsung, because you
know, Samsung is a big company. Quality is there.
4. I think to find this product is piece of cake, I ever saw it when hang
out in Matahari last week.
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Opinions
Fakhruddin (Arul) / IESP 2012
1. I know, Samsung ever published that. But in the name of
Samsung, not really famous in laptop production.
2. Maybe Samsung's product is less famous than other brand, theydoesn't rule the market or not yet in my humble opinion.
3. In price, Samsung is below than apple and other brands like ASUS
and HP in same specification.
4. Samsung`s product is more harder to find than any brands.
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Opinions
Istiqlal Ramadhan / Accounting 2012
1. I know that product, but only know. If you ask me another question
about this maybe I can't give a best answer. LOL
2. I not aware of this product and I don't know about this product
further.
3. Because Samsung is new player in laptop market, I will choose the
other brand like HP and Acer if there is in the same price and same
specification .
4. It doesn't really hard to find it, I ever saw it in Paragon Mall
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Opinions
Haikal Miswary / Management 2012
1. I know that Samsung ever published the laptop, but I doesn't see it
yet.
2. Aware but I don't want to go further.
3. In the back of huge brand like Samsung, for me, price is doesn'tmatter
4. It is hard to find this product, I never see that product in market.
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Conclusion
From five opinions that we have from our mini research, we can
conclude that Samsung is a newcomer in this business, out of the
huge name of Samsung. People needs the sure factor. Toshiba,
Macbook already have that sure factor. Everyone know the quality
of that both products. But, with Samsung entering this field, it willmake the competition more harder. Samsung bring the innovation in
design , shape and features. Let the consumer choose the product
which suitable with him/her.
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LOGO