mini case study
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Case study 7.1
by ¥2
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The evolution
The first Morris Mini-Minor sold in Texas
1959 1963 1967 1969 19821964–1989
1961–1982 1969–19711976–1983
1984–1989
1990–1995
1994
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Mini BMW
Low price High price
Low quality High quality
Low comfort High comfort
Fuel economy Higher fuel consumption
No advanced features Enrich with advanced features (Cargo box, new storage capacity, 1.6 liter engine, 130 bhp)
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British PM drives MINI Cooper convertible off of the assembly lineSubmitted by KC Kelly on Tue, 09/06/2011 - 10:06•Auto News•MINI
Ten years ago, in 2001, the German automobile manufacturer, British Motor Corporation (BMW) began producing the MINI as one of their automotive marques. Just few days ago, UK Prime Minister David Cameron drove the two millionth MINI Cooper convertible off the production line from the plant in Oxford, the Downing Street reports.
2,000,000th
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