mine ppt on brand positioning and targetting
DESCRIPTION
this is the ppt on brand positioning and targetting and special thanks to philip kotler's bookTRANSCRIPT
POSITIONINGMarket Segmentation Strategy
Market Positioning Strategy
Target
Customer
Product Positioning is creative exercise tried with existing product.
Product Positioning is how we positioned our product in the customer’s mind.
Product Positioning Alternatives By Making Different Claims. Highlighting The New Product Features. By Entering In New Market Segment. By Introducing New Package Design
HOW TO POSITION A BRAND
Did You Know Coco- Cola Offers 2800 Products Over 200 Countries?
Product PositioningDid You Know Coco- Cola Offers 2800 Products Over 200 Countries?
Coco Cola’s Ad & Products in China
