mindy daeschner chief commercial strategy & marketing officer · mindy daeschner chief...
TRANSCRIPT
![Page 1: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/1.jpg)
Empowering people, improving healthcare
Mindy Daeschner
Chief Commercial Strategy & Marketing Officer
September 5, 2019
![Page 2: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/2.jpg)
Good Thinking’s self-assessment
![Page 3: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/3.jpg)
Popularity of the self-assessment
![Page 4: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/4.jpg)
Results
![Page 5: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/5.jpg)
Results
![Page 6: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/6.jpg)
Linking assessment (triage) to services
Simplifying the Patient Journey (24x7)
Pathways
Clinical Algorithms
Outcome disposition
• Possible conditions • Urgent / timescales • What to do • Educational info • Face to face
• Video consultation • Messaging • Call back • Web chat
Engagement
Call to action (CTA)
• Real-time • Scheduled • Referral
Intelligent mapping
Condition = Service
• Urgency + opening hours • Skill sets required
• Diagnostic required • Location to patient
Services
Service listings
• Service A – plus CTA • Service B – plus CTA • Service C – plus CTA
Services can be bricks & mortar, hub & spoke, digital
Ability to localise service prioritisation
Transfer
![Page 7: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/7.jpg)
Our work within the NHS
Simplifying the Patient Journey (24x7) Managing demand and empowering workforce enablement
• Working with 9 STP / CCGs (contracts won)
• 25% of patients using the service don’t need a GP appointment and instead require self-care
• Of those referred to GP services:
• 69% had a face to face appointment
• 31% a telephone appointment
• 58% of appointments were within 24 hours
• 42% within 48 hours, indicating a reduction in urgent same-day appointments
![Page 8: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/8.jpg)
Check symptoms 24/7
• Proven algorithms
• Clinically approved
• Takes an average of 4 mins
• Fully indemnified
![Page 9: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/9.jpg)
Emergency Urgent Selfcare
![Page 10: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/10.jpg)
Book an appointment
• Integrated into results
• Easy to navigate
• No more waiting on hold
![Page 11: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/11.jpg)
How VC works for patients
Login
Doctorlink
Patient
dashboard
Check
symptoms
Choose
a slot if
eligible
Confirm
appointment
Check-in
Video consultation with
your practice doctor
![Page 12: Mindy Daeschner Chief Commercial Strategy & Marketing Officer · Mindy Daeschner Chief Commercial Strategy & Marketing Officer September 5, 2019 . Good Thinking’s self-assessment](https://reader035.vdocuments.us/reader035/viewer/2022071008/5fc548fc6be4d56d6c601784/html5/thumbnails/12.jpg)
Questions?