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Case Study

Genencor International Inc.

It's amazing to be able to go

from inputting information to

reaching agreement all in a

single meeting.

ROI

- Improved ability to manage,

communicate use of resources

- Efficiently plan, manage multiple

projects

- Improved ability to leverage synergyacross departments by giving teams

better views of complex information

- Significant increase in productivity of

meetings

- Presentation preparation time reduced

by 50 percent

Company Profile

Genencor International Inc. is a diversi-

fied biotechnology company that devel-

ops and delivers innovative products and

services for the bioproducts and health

care markets.

Challenge

A cost-conscious company, Genencor

needed one piece of scalable software

flexible and powerful enough to fulfill a

variety of information-management roles

across the enterprise, and intuitive

enough to be understandable to multiple

audiences.

Biotech Information Management/Project Planning

Search for a flexible, intuitive tool that can handle complex

information leads to Mindjet MindManager

Todd Becker, who leads Genencor International's Delivery Systems Group, says his

company is constantly besieged by vendors offering huge, complex and expensive

solutions to the company's information management needs. But he says Genencor

has come to realize that individual teams and scientists are usually preferable to

sophisticated software packages when it comes to managing information. What his

staff members really need, he says, is a flexible tool that is intuitive to use, allows

them to quickly capture and organize very complex information, and helps them

communicate that information to multiple audiences. When Becker and his team

began using Mindjet MindManager, they knew they had found the right software

application.Finding synergy among projectsBecker, a biochemist, manages ten other scientists who develop product formula-

tions such as enzymes used in health care, personal care and therapeutics, as well

as chemicals and biochemicals. His R&D department has, on average, more than 20

projects in progress at any given time. Key to his ability to manage these projects,

he says, is keeping a high-level view of all projects and being able to instantly

access all details. Becker maintains this dual view by building Mindjet MindManager

maps that segregate his projects into core technologies, such as stabilization and

granulation. The maps help him see the projects each scientist is working on within

each core area. Because of the visual and spatial nature of the maps, Becker is able

to see at a glance how work being done on one project relates to the others. For

example, a number of our projects have to do with stabilizing molecules, so the

common theme is developing the technology to create more stable proteins,

Becker says. If you did every project separately there would be no synergy. But if

you can develop a methodology, then you might be able to use the same technology

platform for all similar projects. MindManager helps us find and leverage this kind of

synergy.

Complex information management with Mindjet MindManager

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Solution

Rather than opting for complex,

expensive enterprise software,

Genencor's R&D department chose

Mindjet MindManager for its power,

flexibility and scalability.

Product

Mindjet MindManager

Key Features

- Level of detail

- Microsoft Project export

- Microsoft PowerPoint export

Result

Genencor is now using Mindjet

MindManager to accomplish a broad

spectrum of tasks from meeting

management to project planning. By

capturing and communicating complex

ideas and information visually, Genencor

can quickly bring to market the highest

quality products.

Mindjet Corporation

125 E. Sir Francis Drake Blvd.

Larkspur, CA 94939 USA

Toll Free: 1-877-MINDJET (646-3538)

Phone: +1 (415) 925-3120

Fax: +1 (415) 925-3110

sales@mindjet.com

www.mindjet.com

To find out how other leading organizations have benefited from Mindjet MindManager,

visit www.mindjet.com/casestudies.

Building a clear case for IT expensesLinda Manuel, Genencor's Director of Information Technology, saw how R&D was

using Mindjet MindManager and realized that it might be a good way for her to

manage her IT projects.

I just used MindManager to do my project planning for next year, Manuel says.

Within IT we have four main areas: collaborative technologies, R&D data systems,

operations and infrastructure, and enterprise projects/enterprise support. Each of

these areas overlaps the others. By building a map of all the projects we're doing in

each area, I get a clear picture of how we can share resources and expertise across

the projects.

The maps help Manuel understand how best to leverage Genencor assets. And it

helps her justify IT expenses to senior management.

In any company, management is always concerned that IT is not utilizing resources

that we are big capital spenders. They are concerned that we want to invest in a

new technology simply because it's cool, or that we are buying too much. By map-

ping out our IT projects, I can show clearly where we are leveraging the same tech-

nology across projects, reusing tools, resources, people, technology and servers.

Reaching consensus quicklyManuel says Mindjet MindManager also creates a kind of common language under-

standable to diverse audiences. We do a lot of cross-discipline meeting here at

Genencor. Scientists talk to business people. Business people talk to manufacturing

people. It's important to us to have software we can use to present new and often

complicated ideas to many departments in a format that everyone can understand.

Becker says that, in general, Mindjet MindManager has helped make all kinds of

meetings much more efficient. The main benefit is time savings. We now usually

run meetings by projecting a [MindManager] map on the wall, then using it to capture

meeting input in a way that everyone can see. You bring people together for a limit-

ed time, capture their ideas and information, set action items and assignments, and

everyone leaves the meeting with a clear understanding of what was accomplished

rather than having to meet again to see if you got it right. It's amazing to be able

to go from inputting information to reaching agreement all in a single meeting.

Doing more with less, and doing it betterGenencor now uses Mindjet MindManager to accomplish what is often done else-

where with multiple applications. We use it as a meeting management tool, a projectplanner and an information-management system, Becker says. I even use it to

prepare presentations and it has cut my preparation time in half. This flexibility is

very important to us. Genencor is very frugal when it comes to software purchasing.

The fewer software products we have to buy, the better. Most software requires you

to make a huge investment without really knowing if it is going to work for you.

MindManager is scalable. We brought it into the R&D department, showed how it

immediately increased our productivity, and now other departments like IT, marketing

and sales are seeing how quickly it can improve their productivity, too.