good morning!

the “over” campaign

we wanted to make a meaningful appearance in the Boston community

where people achieve mind over matter

at the Boston Marathon

MAILERS SENT TO ALL REGISTERED RUNNERS

STICKERS GIVEN OUT TO RUNNERS AS ENCOURAGEMENT

OFFICIAL COMPANY LAUNCHOFFICIAL COMPANY LAUNCH

MIND OVER MATTER POSTERS

MIND OVER MATTER POSTERS

GIVEAWAYS

GIVEAWAYS

at the same time, in the larger Boston community

we’re engaging the passer-by with compelling messages

AIRPORT AD

TRAIN STATION AD

UMBRELLA FLASH MOB

we’re also involving digital communities across borders

thank you!